A Happiness Model Based on Buddhist Psychology of Business Women in Thai Society

Abstract

The objectives of the study were 1. to study a happiness based on Buddhist psychology; 2. to analyze and synthesize Buddhist principles and psychological theories to develop a happiness model based on Buddhist Psychology of business women in Thai society; and 3. to present a happiness model based on Buddhist Psychology of business women in Thai society. The study was a mixed method research between a qualitative method and quantitative method in nature, using an in-depth interview to collect qualitative data from 20 key informants and a questionnaire to collect quantitative data from 384 samples. A content analysis was employed for analyzing qualitative data and statistics was used for analyzing quantitative data.

             The results of the study were as follows:

1. Regarding a study of a happiness based on Buddhist psychology it found that both variables had a significant positive correlation at .01 level with  every topic of indifferent patterns of happiness based on Buddhist psychology of business women in Thai society, and overall happiness of business women in Thai society consisted of self-happiness, family happiness, organizational happiness, social happiness and conscious happiness.
2. From the analysis and synthesis of Buddhist principles and psychological theories to develop a happiness model based on Buddhist Psychology of business women in Thai society it revealed that the characteristics of business women in Thai society based on Buddhist Psychology consisted of 7 G, including Good value, Good Moral, Gratitude, Give, Grow, Gain, Good Sufficiency.
3. A happiness model based on Buddhist Psychology of business women in Thai society was the model of a person with good mental health, humor and cheer, being positive, optimistic, and resourceful in problem solutions with mindful wisdom able to see opportunities in every crisis, having immunity leading to success, causing self-value easily rendering the happiness to others, easier understanding true happiness, being able to live with true peace resulting in other people’s happiness, social happiness and successful business, and being happy in both family life and work bringing about the encouragement to continue doing good deeds.