NEW PARADIGM FOR SUSTAINABLE TOURISM OF HUA HIN

Abstract

        In Thailand, tourism industry strongly influences the economics regime of the country; it generates a good economic value to local all over country such as creating jobs, transforming the local economy with good returns, accelerating new investment including infrastructures, revitalizing old community, retaining traditional life style, gaining opportunities for stakeholders and expanding experiences for visitor. It can be said that the southern railway construction brought about tourism in various places along railroad and only high ranking people, nobles and high commissioners were able to visit those places at first.  Among the places, there was a small fishing village with a beautiful nature and landscape, clear sky, blue water, clean white sand beach decorated with group of stones, latter this place was renamed as Hua Hin by Krompra Nraes Vorarit and was selected to be a seaside resort for high ranking and came to be a well-known tourist destination respectively. This article will present impacts which cause the disappearance of tangible and intangible heritage values of historic town and provide a new paradigm for sustainable tourism in Hua Hin as well as to be benefit to a similar site with similar problems.