Determinant Factors of E-commerce Adoption by SMEs in Napal
คำสำคัญ:
E-Commerce Adoptionบทคัดย่อ
The purposes of this paper were to study the e-commerce environment within the SMEs sector in Nepal and to analyze the influence of each factor on adoption of e-commerce among SMEs. This research is mono methodology based (quantitative) where the researcher shall use survey questionnaire that will be asked to be completed or filled-out by company owners/managers. 95 percent confidence level for the equation, the required sample is calculated to be 400. The respondents are small and medium company owners, entrepreneurs, managers or CFOs in Kathmandu. As the quantitative method is being used to collect primary data, they will be calculated using SPSS software. The findings indicated that this analysis demonstrates that the size of the business, the involvement and innovativeness of the owner or manager, pressure from customers or suppliers, and technological readiness significantly influence e-commerce adoption among SMEs. These factors are crucial indicators that affect the decision-making of SMEs regarding whether or not to adopt e-commerce in their operations. Understanding these factors and applying them in strategic planning for e-commerce is essential for SMEs in Nepal. Being technologically prepared, fostering executive engagement, and responding to the needs and expectations of customers and suppliers are key factors that can help SMEs effectively embrace and succeed with e-commerce.
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