Baby Boomer Investment Decisions: Muang District, Nakhon Ratchasima, Thailand

บทคัดย่อ

This study is classified as descriptive research aimed at scrutinizing investment behaviors in the stock market among individuals from the baby boomer generation. Its focus lies on identifying personal determinants that influence these investment choices, specifically within service industry sectors listed on the Stock Exchange of Thailand. The research targets baby boomers residing in the Mueang District of Nakhon Ratchasima Province, born between 1946 to 1964, as its population and sample group. Given the absence of precise population figures, random sampling techniques were employed to ensure a representative sample in this non-probabilistic study. A quota sample of 400 individuals was selected. Data collection utilized a checklist questionnaire accompanied by a 5-level rating scale. Quantitative data underwent analysis employing descriptive statistics such as frequency, percentage, mean, and standard deviation, supplemented by statistical tests including the t-test and one-way ANOVA. The research findings indicated that, overall, the baby boomer generation in the Muang District of Nakhon Ratchasima Province exhibited a high level of inclination towards investment decisions in service industry sectors listed on the Stock Exchange of Thailand. A detailed examination of various facets influencing investment decision-making revealed consistently high scores across all aspects, encompassing securities, stock market dynamics, social and political factors, economic conditions, and other uncertainties. Furthermore, a comparative analysis of respondents' demographic characteristics such as gender, age, marital status, education level, average monthly income, and occupation unveiled no significant disparities concerning investment decisions on the Stock Exchange of Thailand. These conclusions were maintained at a significance level of 0.05.