The Implementation of Management Accounting Practices Influencing the Success of Construction Enterprises within the Medium and Small Business Sector in the Northeastern Region

ผู้แต่ง

  • Kajornatthapol Pongwiritthon Business Administration Program, Faculty of Business Administration, Northern College, ADVEX Management School https://orcid.org/0000-0001-5398-6537
  • Nunticha Pudjaiyo Faculty of Business Administration, Nakhonratchasima College
  • Prayoon Asakan Business Administration Program, Faculty of Business Administration, Northern College
  • Hassachai Tangmungmee Business Administration Program, Faculty of Business Administration, Northern College.
  • Siyaphat Suthithananchai Faculty of Management Sciences and Information Technology, Nakhon Phanom University

คำสำคัญ:

Management Accounting, Northeastern, Construction Enterprises

บทคัดย่อ

          The main objectives of this study are to evaluate the implementation of managerial accounting, assess business success, and explore the factors influencing the success of construction businesses operated by Small and Medium Enterprises (SMEs) in Thailand's Northeastern region. The research targeted SMEs participating in the "Productivity Improvement Loan" program offered by the Small and Medium Enterprise Development Bank of Thailand across 15 provinces. A total of 400 samples were involved, determined using Taro Yamane's technique at a 95% confidence level. Research tools included a checklist questionnaire and a 5-level rating scale. Quantitative data analysis employed descriptive statistics, frequency, percentage, mean, standard deviation, t-test, and multiple regression analysis. Findings revealed high opinions on the application of managerial accounting and success levels in the construction business. Additionally, a positive relationship was found between managerial accounting application and the success of construction businesses within SMEs in the Northeastern Region of Thailand. Variables contributing to success in these construction businesses included planning, control, decision-making, and cost management, all statistically significant at the 0.05 level.

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2024-04-30

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