The Impact of Financial Report Quality on the Competitive Advantage of Small and Medium Enterprises in Isan Region Thailand

ผู้แต่ง

  • Nunticha Pudjaiyo Faculty of Business Administration, Nakhonratchasima College
  • Prayoon Asakan Faculty of Business Administration, Northern College.
  • Kajornatthapol Pongwiritthon Business Administration Program, Faculty of Business Administration, Northern College, ADVEX Management School. https://orcid.org/0000-0001-5398-6537
  • Hassachai Tangmungmee Faculty of Business Administration, Northern College.
  • Phantima Wannasut Faculty of Business Administration, Northern College.
  • Weeraphong Suthawan Faculty of Business Administration, Northern College.

คำสำคัญ:

Financial Report Quality, Small and Medium Enterprises, Isan Region Thailand, Competitive Advantage

บทคัดย่อ

This study aims to investigate the levels of financial reporting quality, competitive advantage, and the impact of financial reporting quality on the competitive advantage of Small and Medium Enterprises (SMEs) in the Isan Region of Thailand. The study population and sample consist of SMEs participating in the "Productivity Improvement Loan" project of the Small and Medium Enterprise Development Bank of Thailand (SME Development Bank) across eight provinces in the Isan Region: Nong Khai, Nakhon Phanom, Sakon Nakhon, Udon Thani, Nong Bua Lamphu, Loei, Mukdahan, Kalasin, Khon Kaen, Amnat Charoen, Yasothon, Roi Et, Maha Sarakham, Chaiyaphum, Nakhon Ratchasima, Buriram, Surin, Sisaket, and Ubon Ratchathani, totaling 400 samples. The research employed the Taro Yamane formula to determine the sample size at a 95% confidence level. The research instrument comprised a questionnaire with both a checklist section and a 5-level rating scale section. Quantitative data were analyzed using descriptive statistics, including frequency, percentage, mean, standard deviation, and T-test in multiple regression analysis. The study's findings indicate that the perception of financial reporting quality and the competitive advantage of SMEs in the Isan Region of Thailand, overall, were at a high level. The examination of the effect of financial reporting quality on the competitive advantage of SMEs in the Isan Region of Thailand revealed a positive relationship. Moreover, variables that significantly contributed to gaining a competitive advantage for SMEs in the Isan Region of Thailand included low-cost leadership.

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2024-04-30

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