Competitive strategy of dormitory business in Muang Municipality, Pathumthanee Province

strategy of dormitory business in Muang Municipality, Pathumthanee Province

Abstract

          The research is the objective for , study  for  competitive  strategy  of  dormitory business in Muang municipality,  Pathumthani Province. Data were collected from 272 samples. The instrument using  in this study , was the Questionnaire as Likert Rating Scale , reliability coefficient 0.952. The statistical analysis of data were the mean, standard deviation (SD). For compare variavles , The test  t-test (independent sample) and F-Test (One way ANOVA) at 0.05 level, was administered.

            The research findings found that:

1. Competitive strategy of dormitory business in Muang municipality, Pathumthani Province, all aspects were in "High” level. 
2. The compare strategy dormitory business in Muang municipality, Pathumthanee Province. By the following three personal characteristics. For compare strategy dormitory business in Muang municipality, Pathumthani Province, classified by education. Considering also found that no different statistically significant at the .05 level. For compare strategy dormitory business in Muang municipality, Pathumthani Province, classified by experience.Considering also found that. The difference between the two groups with more than 10 years’ experience. For compare strategy dormitory business in Muang municipality, Phathumthani Province, classified by income. Considering also found that no different statistically significant at the .05 level.
3. Recommendation to develop strategies to compete in a residential municipality. Pathumthani Province.The hostel was a suggestion that there should be a convenience store. And to improve the internet.The Price is suggested. Should reduce the price to the right place. And should be on sale during the festival. The location. There is a suggestion. Should be sufficient to take a place to park cars. And should have a garden. The promotion was supposed to be shown off. For regular customers.