Tourism Elements and Motivation Affecting The Traveling Intension to The Temples and Shrines of Generation Y Tourists in Songkhla Province

Abstract

          The purposes of this research were: 1) To study Tourism Elements Affecting. The Traveling Intentions to The Temples and Shrines of Generation Y Tourists in Songkhla Province and 2) To study Tourism Motivation Affecting the Traveling Intentions to The Temples and Shrines of Generation Y Tourists in Songkhla Province. This research is quantitative. The sample group was 400 Generation Y tourists. The sampling method used a quota sampling method, which distributed questionnaires from 9 temples, 45 people per temple, 4 temples, and 5 temples 44 people per temple. The statistics used to analyze the data were the mean, standard deviation, and multiple regression analysis.

          The results were as follows:

1. Generation Y tourists focus on attracting the most. Because temples and shrines are famous and unique. There are also beautiful architectural structures. There is an interesting story and the sacredness of various beliefs. As a result, Generation Y tourists intend to visit making merit for success in their life.
2. Generation Y tourists focus on tourism motivation as the most attractive factor Because temples and shrines are cultural learning centers and traditional and religious ceremonies. This is important to polish the mind for tourists to have good morals. It is also a tourist attraction with reasonable costs, not expensive. That's why makes Generation Y tourists intend to travel to temples and shrines.