THE STRATEGY TO MANAGE SCHOLARSHIPS OF FOREIGN STUDENTS STUDYING IN CHENGDU UNDER THE ONE BELT ONE ROAD INITIATIVE
คำสำคัญ:
Foreign Students, Scholarship, Strategy to Managementบทคัดย่อ
The purpose of this research is to understand the motivation of foreign students to study abroad and the attitude of foreign students towards Chinese national image, Chinese universities, and Chinese scholarships, mainly research on ASEAN students at Chengdu university from 2016-2022-time period. Using mixed methods, combining quantitative survey methods with qualitative survey methods. From October to November 2021, 220 students answered questionnaires, and 10 relevant faculty members participated in the in-depth interviews. The researchers used descriptive statistics, inferential statistics and content analysis, to explain the data of
questionnaires and interviews obtained. Inferential statistics testobserved datafor study theimpactof independent variables ondependent variables used Pearson correlation analysis and multiple regression. The conclusionfound that the ASEAN students highly recognized scholarships as their motivation in studying in China. In terms of scholarship management, thegroup of interviewees believed that scholarship management should be improved significantly in promoting scholarships, distributing scholarships, and
administering scholarships. Furthermore, this study proposed the directions of how to optimize Chengdu University scholarship project management such as scholarship assessment management methods, management of the scholarship distribution process and follow-up management, and post-evaluation of scholarships for Chengdu University to improve its scholarship management in the future.
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