DEVELOPMENT OF A CREDIT ANALYSIS PLATFORM FOR ASSESSING DEBT REPAYMENT CAPACITY OF COOPERATIVE MEMBERS: A CASE STUDY OF SUNKWAN CREDIT UNION COOPERATIVE, PHAYAO PROVINCE

Abstract

         This research aimed to (1) develop a digital credit analysis platform for assessing debt repayment capacity, and (2) develop a credit analysis model for members of Sankwan Credit Union Cooperative Limited, Phayao Province, Thailand. This study employed a research and development (R&D) approach. Data were collected from 25 purposively selected participants, comprising 13 cooperative board members, 2 credit officers, and 10 cooperative members. The research instruments included in-depth interview guides, operational observation forms, the digital credit analysis platform, and usability and satisfaction assessment questionnaires. Qualitative data were analyzed using content analysis with data triangulation, while quantitative data were analyzed using descriptive statistics. The findings revealed that the cooperative required a tool capable of improving the speed, accuracy, and systematic process of credit analysis. Consequently, the researchers developed a digital credit analysis platform and a credit analysis model by integrating member information with the 5C's principles of credit analysis and key financial ratios, namely the Debt-to-Income Ratio (DTI) and the Debt Service Coverage Ratio (DSCR). The platform was designed to assess members' debt repayment capacity and generate analytical reports to support credit approval decisions. The evaluation results indicated that the platform achieved the highest level of usability and user satisfaction among cooperative board members, credit officers, and cooperative members. The findings demonstrated that the developed platform and credit analysis model significantly enhanced the efficiency of debt repayment assessment, reduced operational procedures, improved transparency, and strengthened the traceability of credit decisions. Overall, the developed platform and credit analysis model successfully achieved the research objectives and were considered appropriate for supporting the cooperative's credit approval process effectively.