THE DEVELOPMENT AND EVALUATION OF THE “FOLD FLIP PIX” LEARNING BOARD GAME TO ENHANCE KNOWLEDGE, MEMORY, AND VALUE PERCEPTION OF PHANAT NIKHOM BASKETRY CRAFTS, CHONBURI PROVINCE
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Abstract
This research aimed to: (1) develop a learning innovation in the form of the “Fold Flip Pix” educational board game by integrating the aesthetics pixel art with those of
the traditional basketry patterns of Phanat Nikhom, (2) evaluate the effects of the innovation on knowledge acquisition, memory retention, and perceptions of aesthetic value and product value, and (3) synthesize new knowledge into a conceptual model linking “pixel art–learning–craft value.” This study employed a quantitative experimental research design using a pretest–posttest approach with experimental and control groups.
The population consisted of exhibition visitors (including university students and general visitors) aged 18 years and above at an actual exhibition venue in Chonburi Province.
A total of 120 participants were selected using convenience sampling from volunteers who met the inclusion criteria. Participants were then matched according to gender and pretest knowledge scores to ensure comparability, followed by random assignment into either the experimental group or the control group, with 60 participants in each group. The statistical analyses included descriptive statistics and t-test analyses (independent samples t-test and paired samples t-test). The findings revealed that the learning innovation prototype was appropriate for active learning and repeated play, with experts evaluating its suitability at a high level. The experimental group demonstrated significantly higher posttest scores than the control group and maintained superior performance in retention assessments conducted 7–14 days later. After controlling for pretest scores, the group effect remained statistically significant. Furthermore,
the experimental group showed significantly higher scores in memory retention and value perceptions across four dimensions of value compared to the control group (p < .001).
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