DEVELOPMENT OF BATIK PATTERNS FROM THE INSPIRATION OF GLAZED TILE PATTERNS AT PHRA CHETUPHON WIMMANGALARAM TEMPLE

Abstract

This study integrated creative research methods with research and development approaches to: 1) investigate and analyze the characteristics and cultural identity of glazed tile patterns at Wat Phra Chetuphon Wimonmangkalaram Woramahawihan (Wat Pho);
2) design and develop batik textile patterns inspired by these glazed tile motifs; and
3) evaluate the satisfaction levels of experts and consumers toward the developed batik textiles. The research process involved the creation of a “Motif Atlas” consisting of floral motifs, vine motifs, Thai–Chinese geometric motifs, and border patterns. Color analysis was conducted using the CIELAB color system and color clustering techniques, leading to the development of five batik pattern prototypes (D1–D5). The evaluation was conducted with 12 experts and 120 consumers, and differences among age groups were analyzed using one-way ANOVA. The findings revealed that the glazed tile patterns of Wat Phra Chetuphon were distinguished by three major identity groups: floral-vine motifs, Thai–Chinese geometric motifs, and border motifs. The patterns were characterized by symmetry, rhythmic repetition, and dominant color tones of blue, green, yellow, and white, reflecting the serene and sacred aesthetics of Thai art. Overall satisfaction was rated at the highest level (𝑥̄=4.69), with the aesthetic dimension receiving the highest mean score (𝑥̄=4.82). Patterns D1 and D2 consistently achieved the highest evaluations across all dimensions. The ANOVA results indicated no statistically significant differences among age groups (p > 0.05), suggesting that the developed designs were accessible and appealing across all generations in terms of both artistic value and the communication of Thai cultural identity. In terms of commercial reproducibility, the developed patterns successfully conveyed the aesthetic essence of contemporary Thai art while demonstrating technical feasibility and market potential. The study also highlighted the importance of cultural storytelling, brand identity development, and culturally connected packaging design in supporting a sustainable creative economy.