SERVICE INNOVATION TO PROMOTE THE PRESERVATION OF THE RIGHTS INSURED UNDER SECTION 39 OF THE NONTHRBURI PROVINCIAL SOCIAL SECURITY OFFICE

Abstract

          The objectives of this research are 1) To examine the problems and obstacles in delivering employment services to insured persons under Section 39 of the Nonthaburi Provincial Social Security Office and 2) To develop service innovation to support the safeguarding of the rights of insured persons under Section 39 of the Nonthaburi Provincial Social Security Office. This research is qualitative, using in-depth interviews and focus group discussions with 17 key informants.

          The results of the research found that; 1. The most common problems and obstacles included of insufficient personnel to provide services, the insured persons do not know the rights and duties of being an insured persons and lack of understanding of using social security system technology. In addition, financial problems and payment difficulties of insured persons make contribution payment difficult and 2. Developing service innovations to promote the preservation of insured persons’ rights as follows: 1) Service innovations are the development of the personnel potential to have the knowledge and ability to provide services which consists of communication, public relations, and the use of information technology. This will allow Section 39 insured persons to access channels to verify their rights and to be able to pay contributions through the application; 2) Promotion of the preservation of the rights of insured persons begins with providing knowledge and understanding of various information and creating awareness of the rights of insured persons and creating more value in being an insured under Section 39 in order to protect themselves from being disqualified from being an insured persons. In addition, there should be training to enhance knowledge and understanding for relevant officials, a clear and appropriate public relations plan should be prepared and continuous implementation should be carried out to promote a good image of service.