Vol. 19 No. 1 (2024): January - June 2024

View Vol. 19 No. 1 (2024): January - June 2024

Published: 11.04.2024

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Research Articles

EXPORT DEMAND FOR THAILAND'S KING OF FRUIT

Poomthan Rangkakulnuwat

1-22
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INFLUENCE OF EMOTIONAL MARKETING ON CUSTOMERS’ IDENTIFICATION WITH CHINESE LOCAL COSMETIC BRANDS

Yingxi Liu, Sukontip Wongpun

23-41
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THE INFLUENCE OF LEADERSHIP AND SUPPORT, WORK AUTONOMY AND CHALLENGE ON POSITIVE EVALUATION IN THE SOFTWARE INDUSTRY

Liping Song, Nachayapat Cuijten

42-60
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ANTECEDENTS AND CONSEQUENCES OF SERVICE INNOVATION PROCESS THE MODERATING ROLE OF MODERN TRANSFORMATIONAL LEADERSHIP AND SERVICE ORIENTATION

Jareeyakorn Hwangsuphakitkoson, Viroj Jadesadalug

61-74
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FINANCIAL FEASIBILITY ANALYSIS OF BANHUAINAMKUAN ECOTOURISM BUSINESS IN CHIANG RAI PROVINCE

Sirikul Tulasombat

75-90
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INVESTIGATING INTENTIONS TO USE GOOGLE MAPS FOR TRAVELLING AMONG USERS

Penpim Phuangsuwan, Supaprawat Siripipatthanakul, Somboon Chaiprakarn, Maythika Puangsang

91-110
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DEVELOPMENT OF THAILAND’S NATIONAL SINGLE WINDOW CURRENT STATUS AND IMPROVEMENTS

Sakhunnishta Bodhibandhu, Montree Socatiyanuruk

111-133
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF MOBILE SUPERMARKET ENTREPRENEURS IN BAN WA SUBDISTRICT, MUEANG DISTRICT, KHON KAEN PROVINCE

Wasana Phuangpornpitak, Wanita Boonchom, Watchara Chiengkul, Piyanuch Tangkittipon

134-144
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The DEVELOPMENT OF HOUSEHOLD ACCOUNTING MODEL TO ENHANCE SELF-SUFFICIENCY LIVING IN BANG MUANG SUB-DISTRICT MUNICIPALITY, BANGYAI DISTRICT, NONTHABURI PROVINCE

Monrudee Ki-ian, Chanthana Udom, Phairoj Butchiwan

145-164
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Academic Articles

CREATING CHANGE LEADERS IN ORGANIZATIONS TO ENHANCE THE DEVELOPMENT OF SPECIALIZED SKILLS FOR SUSTAINABLE MANAGEMENT WITHIN THE ORGANIZATION

Chanattee Poompruk

165-178
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Book Review

Book Review Strategic Management

Phat Pisitkasem

179-182

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