LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF MOBILE SUPERMARKET ENTREPRENEURS IN BAN WA SUBDISTRICT, MUEANG DISTRICT, KHON KAEN PROVINCE

Abstract

This research aims to propose a logistics management approach for mobile supermarket entrepreneurs in Ban Wa Subdistrict, Mueang District, Khon Kaen Province. The study found that the type of vehicles used by mobile supermarket entrepreneurs were motorcycles, sidecar motorcycles, and pickup trucks to sell the same type of products and have the same form of transportation and distribution. The analysis of the SCOR Model Level 2 across all five activities revealed that: 1) In planning, mobile supermarket entrepreneurs were unable to systematically manage operations. 2) In procurement, there was no record-keeping for ordered products. 3) In production, there was no quality check before the products were released for sale. 4) In delivery, there were overlapping routes for product distribution.  5) In returns, there is no acceptance of returned products. The logistics system of mobile supermarket entrepreneurs consists of activities such as 1) customer demand forecasting, 2) procurement, 3) inventory management and product storage, 4) product delivery, and 5) product returns. One of the primary concerns identified was a lack of planning among entrepreneurs, which led to excessive procurement in accordance with customer demand, resulting in a surplus of daily unsold inventory. Moreover, the overlapping of delivery routes created a competitive environment for acquiring customers. Consequently, by clustering mobile supermarket entrepreneurs to prevent overlapping, all five clusters cut the total daily distance used from 276.1 kilometers to 245.5 kilometers, a 30.6 kilometers reduction. Furthermore, it aids in the mitigation of conflicts among entrepreneurs and facilitates inventory reduction.