Vol. 20 No. 2 (2025): July - December 2025

View Vol. 20 No. 2 (2025): July - December 2025

Published: 01.12.2025

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Research Articles

DETERMINANT OF THE GROWTH OF ISLAMIC BANKING BY MODERATING VARIABLES OF SAVINGS INTEREST RATE AND CREDIT INTEREST RATE EVIDENCE FROM BANTEN, INDONESIA

Wawan Ichwanudin, Asas Worasutr, Roni Kambara, Ina Indriana

1-19
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DEVELOPING ATTRIBUTES OF LUXURY CHAIN HOTELS IN THAILAND TO ENHANCE EXPERIENCE, DELIGHT AND TRUST FOR EXCELLENT SERVICE IN ACCOMMODATING SENIOR TRAVELERS

Phisunt Tinakhat

20-40
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THE HUMAN RESOURCE ANALYSIS OF THE UNIVERSITY GRADUATES OF THAILAND IN PERSPECTIVE TO THE SELECTED INTERNATIONAL COMPANIES IN THAILAND

Ryan Faderogaya, Kanokporn Chaiprasit

41-59
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LEVERAGING VIRTUAL INFLUENCER ATTRACTIVENESS TO GREEN PURCHASE INTENTIONS IN SUSTAINABLE FASHION

Khatesiree Sripoothorn, Rattana Sittioum

60-81
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EXPLORING FACTORS INFLUENCING PRODUCT INNOVATION EXCELLENCE: PERFORMANCE INDICATORS IN SMALL BUSINESS ENTERPRISES

Sukanya Duanguppama, Konkanok Donsophon

82-98
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RESPONSIVENESS AND ATTITUDINAL CHANGE OF AGRICULTURAL COOPERATIVE FIRM’S OFFICERS (ACOs) TO TECHNOLOGICAL DISRUPTION OF JASMINE RICE BUSINESS OF THAILAND

Kanokporn Marg-amar, Kanakarn Phanniphong , Patcharee Chayakornsopit

99-111
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MODERATING ROLE OF INTERNATIONALIZATION AND FIRM SIZE ON THE RELATIONSHIP BETWEEN INSTITUTIONAL OWNERSHIP AND EARNINGS QUALITY

Kingkan Moonmuang, Kusuma Dampitakse, Sungworn Ngudgratoke

112-132
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THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON FIRM PERFORMANCE: THE MEDIATING ROLE OF LEARNING ORIENTATION IN SMALL AND MEDIUM-SIZED ENTERPRISES

Pakorn Udomthanasansakul

133-151
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THE IMPACT OF LOGISTICS CAPABILITIES ON 3PL PROVIDER FIRM PERFORMANCE

Tanyanart Yanpiboon

152-172
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Academic Articles

NEXT-GEN AI FOR BUSINESS TRANSFORMATION

Tippawan Meepung

173-192
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Book Review

CEO EXCELLENCE: THE SIX MINDSETS THAT DISTINGUISH THE BEST LEADERS FROM THE REST

Natnarong Jaturat

193-197
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