THE HUMAN RESOURCE ANALYSIS OF THE UNIVERSITY GRADUATES OF THAILAND IN PERSPECTIVE TO THE SELECTED INTERNATIONAL COMPANIES IN THAILAND
DOI:
https://doi.org/10.60101/rmuttgber.2025.285658Keywords:
International Marketing, Human Resource Management , Innovation , Organizational learning performance, International companiesAbstract
The study aims to examine the effectiveness of university graduates' human resources in Thailand in relation to the operational standards of international companies (both Thai-owned and Foreign direct investment firms). And also to evaluate the competencies of Thai graduates in meeting international business standards. The study employed survey research. A sample of 260 respondents from the selected international companies in Pathumtani Thailand who are actively transacting international business marketing operations was used. Multiple regression analysis was conducted to explore the relationship between occupational tasks and the operational standards of international companies. The results revealed that two key factors improvement suggestions and quality circles significantly contributed to aligning with business standards across financial, internal business, customer, and innovation perspectives at the significance level (α = 0.01). Developing targeted HRM strategies focused on specific occupational tasks can improve Thai graduates' ability to meet international business requirements. The study offers practical implications for educational institutions and policymakers in aligning academic programs with the needs of the global market
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