EXPLORING FACTORS INFLUENCING PRODUCT INNOVATION EXCELLENCE: PERFORMANCE INDICATORS IN SMALL BUSINESS ENTERPRISES
DOI:
https://doi.org/10.60101/rmuttgber.2025.283193Keywords:
Product innovation excellence, Performance indicators , Profit evolution , Production excellence, Team happinessAbstract
The objective of this study is to examine the factors contributing to product innovation excellence and the performance indicators in small businesses. The sample consists of 30 small businesses enterprises in Kalasin Province, Thailand, registered with the Department of Agricultural Extension. This research employs a qualitative methodology, utilizing interviews with leaders of small businesses. The findings indicate that the factors of product innovation excellence include imaginative development, improvement existing, team happiness, and innovative management. Additionally, the product performance indicators identified are profit evolution and production excellence. The results suggest that the factors contributing to product innovation excellence can enhance the competitiveness of small businesses by enabling the development of products that meet customer needs and by promoting continuous improvements in the production process. Furthermore, performance indicators not only aid in evaluating the success of the business but also foster sustainable improvements and developments across various aspects of small businesses enterprises.
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