THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON FIRM PERFORMANCE: THE MEDIATING ROLE OF LEARNING ORIENTATION IN SMALL AND MEDIUM-SIZED ENTERPRISES
DOI:
https://doi.org/10.60101/rmuttgber.2025.289260Keywords:
Entrepreneurial orientation, Learning orientation, Firm performanceAbstract
This study aimed to examine the influence of entrepreneurial orientation (EO) on learning orientation (LO) and firm performance (FP) in small and medium-sized enterprises (SMEs). Additionally, the research sought to validate a causal relationship model linking EO, LO, and SME performance. Data were collected through a structured questionnaire administered to 372 SME respondents. The analysis employed both descriptive statistics (percentage, mean, and standard deviation) and inferential statistics using Structural Equation Modeling (SEM) via the AMOS software. The goodness-of-fit indices indicated that the model was consistent with the empirical data (Chi-square/df = 1.32, CFI = 0.975, TLI = 0.966, RMSEA = 0.041, SRMR = 0.038). The findings revealed that: (1) EO, comprising innovativeness, proactiveness, risk-taking, autonomy, and competitive aggressiveness, had a significant positive effect on SME performance; (2) EO positively influenced LO; (3) LO had a positive impact on SME performance; and (4) EO influenced SME performance both directly and indirectly through LO. These findings provide practical implications for SMEs by emphasizing the importance of fostering an entrepreneurial mindset and a learning-oriented culture—particularly in promoting innovation—as a means to enhance organizational performance and competitiveness.
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