MODEL OF AGRO-TOURISM ROUTES PARTICIPATORY IN PONG YANG KHOK SUBDISTRICT, HANG CHAT DISTRICT, LAMPANG PROVINCE

Abstract

This research aimed to study the community context, analyze the potential of the community, and invent agricultural tourism routes for the Pongyangkhok sub-district ,the Hangchat district, the Lampang province. A qualitative research method and a participatory action research method were used. The sample was a group of 20 community leaders who were purposively selected and included community leaders in government, education, and religion. A snowball sampling technique was also used to select the target participants for collecting data on agricultural sites suitable for being agricultural tourism sites. Three components were taken into consideration: tourist attractions, amenity. There were five qualified agricultural learning bases. They were then used for creating two type of tourism routes: one-day agricultural tourism and two-day-and-one-night agricultural tourism.