STRATEGIES TO PROMOTE MEDICAL TOURISM PROJECT OF ORGANIC AGRICULTURE COMMUNITY GROUP STANDARDIZED ON ORGANIC THAILAND OF ENHANCE OF ABILITY FOR COMMERCIAL COMPETITION, SAKAE PHRONG, VILLAGE, MUEANG DISTRICT, BURIRAM PROVINCE.

Abstract

The objectives of this research were 1) to study the potential of health tourism entrepreneurs of organic farming community groups that received the Organic Thailand standard in order to enhance their commercial competitiveness. 2) to study the scoring of samples The introduction of organic agriculture that has received the Organic Thailand standard through a model that everyone receives.

             The results showed that measuring the potential of community tour operators, the overall potential is at a high level. When classified by aspect, it was found that the aspect with the highest average potential was ethical aspect, followed by skills, attitudes and general knowledge about tourism, personality and knowledge of language, respectively. When studying the satisfaction of tourists towards tourist attractions in Sakae Prong Subdistrict, Mueang District, Buriram Province, overall, it's at a high level. When considering each aspect, it was found that the aspect with the highest average satisfaction was the attraction resource aspect the advertising aspect and public relations information, Next is safety. transportation and facilities, respectively. From this research study, the researcher has brought recommendations, including facts that have been in the area to analyze tourism strategies. We found that the Sa Wai Sor Model 7 conceptual framework was used as a model for the development of health tourism promotion for organic farming communities that have received the Organic Thailand standard to enhance their commercial competitiveness.