MOTIVATIVATIONAL FACTORS THAT DRIVE AND ATTRACT AFFECT THE CHOICE OF TRAVEL IN THAILAND OF CRUISE TOURISTS.

Abstract

Tourism motivate push-pull are important for national tourism planning. But research on the incentives for cruise tourism. There are still not many and this may lead to a lack of opportunities to promote this form of tourism in the future.
Therefore this research aims to study the relationship between motivation push factors and pull factors of cruise tourists in Thailand. The data were collected with a questionnaire from 400 foreign tourists using accidental sampling selection method. Interviews with relevant agencies quantitative data analysis and use of reference statistics analyzed the data with Pearson's Correlation. To find the relationship between the two aspects of motivation.

          The results showed that motivation, demanding factors for fulfillment in life and prestige were related to motivation, attraction factor in basic amenities and friendly Thai It is related to the motivation factor of attraction for the diversity of tourist attractions. As for motivation, factors that drive the need to learn and see a new culture. The motivation of various emotional needs driven factors was related to the motivation factor of the cruise ship tourists to travel to Thailand. In terms of diversity of tourist attractions and motivation, factors driving the need to escape the monotony there was no correlation with all four attractive factors motivation.