MOTIVATING FACTORS AND ORGANIZATIONAL CULTURE FACTORS AFFECTING EMPLOTEE PERFORMANCE OF DIAMOND BUILDING PRODUCTS PUBLIC COMPANY LIMITED ปัจจัยจูงใจ และปัจจัยวัฒนธรรมองค์การที่ส่งผลต่อสมรรถนะพนักงาน ของ บริษัท ผลิตภัณฑ์ตราเพชร จำกัด (มหาชน)

Abstract

This research is carried out with the following objectives: 1) study employee performance categorized by personal factors, 2) study the motivating factors influencing employee performance, and 3) study the organizational cultural factors affecting employee performance. The population is 780 Diamond Building Public Company Limited employees, estimated from Taro Yamane 's formula (1973) with a tolerance of 0.05 and a confidence level of 95 percent, the sample size was 264 individuals. Questionnaires with a validity of 0.99 and a confidence of 0.94 were the

testing methods. Frequency, percentage, mean, standard deviation, skewness, t-test, F-test and multiple regression analysis were the statistics used in the study.

          The research findings suggest as follows:

          1) Aged workers, level of education and status were different and performance opinions were not different, as for workers with gender and average monthly salary at different levels of performance opinions differed, at a level of 0.05 statistically relevant. 2) Employee competencies are influenced by accountability factors and work productivity at 60.8 percent and 3) organizational culture and cultural focus factors impact employee competencies at 64.9 percent.