Factor Analysis of Service Recipients' Confidence in Safety to Order Food Online Under the Situation of the COVID-19 Pandemic
DOI:
https://doi.org/10.53848/jlsco.v11i1.270998Keywords:
Service recipients, Ordering food online, COVID-19 epidemic, Factor analysisAbstract
This research aims to study the variables of service recipients' confidence in the safety of online food ordering under the situation of the COVID-19 epidemic and to determine indicators and analyze the components of the confidence of the service recipients on the safety of online food ordering under the situation of the COVID-19 pandemic. The population used in this study was people in Nakhon Ratchasima who had used online food ordering services and the sample group was obtained using purposive sampling. Questionnaires were used for collecting data 400 people samples. The finding showed that there were 4 factors for the service recipients' confidence in the safety of ordering food online under the situation of the COVID-19 pandemic: 1) service provider management system, 2) food delivery staff management, 3) COVID-19 awareness, and 4) COVID-19 prevention practices when considering each item, it was found that “the companies regularly inspect the conditions and cleanliness of their vehicles” had the highest factor loading value of 0.850, followed by “You believe that COVID-19 disease is a contagious disease that is extremely dangerous and even fatal” had a factor loading value of 0.836. “You clean the food storage box or food delivery containers every time food is delivered” had a factor loading value of 0.824 and “The staff wear masks every time they work”. had a factor loading value of 0.813. The results of this study could be used as a guideline for improving services to create safety for both service users and service providers and the proper practices of those involved in the restaurant business and service personnel under the situation of COVID-19 epidemic.
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