An Improvement of Supply Chain Efficiency of Fattened Beef Cattle Community Enterprise of Pa Hung Sub-district, Phan District, Chaing Rai Province

Abstract

The objectives of this research were 1) to analyze the supply chain and study the standard of beef cattle farming, 2) to create a prototype manual and evaluated the efficiency of logistics management in increasing the efficiency of beef cattle farming, a community enterprise in Pa Hung Sub-district, Phan District, Chiang Rai Province, and 3) to improve the efficiency of the supply chain. Supply of Fattening Beef Cattle of Pa Hung Sub-District Community Enterprise, Phan District, Chiang Rai Province. It is qualitative research. Key informants were community enterprise members of the Beef Cattle Raising Development Group by Artificial Insemination in Pa Hung Sub-district, Phan District, Chiang Rai Province, totaling 17 members. Only 9 cases were selected using case study research. The research tool was a structured interview. Test the quality of the tools by checking for language and content suitability. Collected by in-depth interviews. The data were analyzed by using the data obtained from the interviews to find conclusions on each issue along with the use of descriptive statistics. The results showed that 1) supply chain analysis and breeding standards for fattening beef cattle were raised that were close to the standards of the Department of Livestock Development in four aspects: housing and equipment management; People Management health management and management of food-water and medicine from a total of 7 issues, 2) an analysis of the prototype manual for measurement of logistics management potential. Mean sum of all boundaries before assessment. had a score value of 1.67 and after assessment had a score value of 2.92, an increase of 74.85%. In this regard, a guideline for improving the efficiency of fattening beef cattle farming has been proposed to the community enterprise group by developing knowledge. Understanding and the use of technology to help support farming as well as promoting the integration of farmers, buyers, and stakeholders in order to enhance the efficiency of fattening beef cattle raising to meet the required standards and quality.