The Format of Managing a Small and Medium Full-service Petrol Station Businesses

Abstract

This research aimed to 1) study the components of comprehensive management of small and medium full-service petrol station businesses, 2) to develop a comprehensive management model for small and medium full-service petrol station businesses, 3) to create a management guidebook for small and medium full-service petrol station businesses. The research methodology utilized a mixed-methods approach, combining qualitative and quantitative research methods. The research tools used include semi-structured interviews with two academic experts and six petrol station entrepreneurs. Data was also collected through structured questionnaires from 379 petrol service station entrepreneurs. The collected data was analyzed using confirmatory factor analysis to identify key components. The Research findings are as follows: 1) the components of business management for small and medium full-service petrol station businesses consist of four main factors and 18 sub-factors. These factors include: (1) organization management: Encompasses operational planning, organizational structure, leadership qualities of entrepreneurs and operational control. (2)Human resource management: Involves human resource planning, personnel development and human resource retention. (3)Marketing management: Includes product, pricing, distribution channels, marketing promotion, service personnel, service processes and physical attributes. (4)Accounting and financial management: Encompasses financial planning, financial accounting operations, financial accounting control and utilizing results for improvement. 2)The results of the component analysis indicate that each variable falls within the range of 0.680 to 0.974, which is an acceptable weight range for the components. These findings have been utilized to develop a comprehensive management framework for medium-sized and small-sized integrated fuel station businesses. The proposed framework has been evaluated by qualified experts through group discussions and has been deemed highly suitable. 3)A management guide was created for small and medium full-service petrol station businesses. This guide includes practical guidelines and performance indicators for each component, aiming to contribute to successful management. The guide was also highly approved by experts.