Digital Transformation for Supply Chain Management and Collaboration to Enhance Business Performance of Rubber Entrepreneurs in Southern Thailand
DOI:
https://doi.org/10.53848/jlsco.v11i1.269087Keywords:
Digital transformation, Supply chain management, Supply chain collaboration, Business performance, Middle-class rubber entrepreneurAbstract
The purpose of this research was to study the factors of digital transformation, supply chain management, supply chain collaboration and business performance of rubber entrepreneurs, and the direct and indirect effects of digital transformation, supply chain management, supply chain collaboration on business performance of rubber entrepreneurs. The population was 215 middle-class rubber business entrepreneurs in the southern region of Thailand. The data was collected from 430 executives, managers, and supervisors, derived from simple random sampling by using questionnaires. The data were analyzed using a structural equation model. The results revealed that digital transformation, supply chain management and supply chain collaboration had a positive direct effect on business performance. In addition, digital transformation had a positive indirect effect on business performance with the mediation effects of supply chain management and supply chain collaboration. The results can be applied in practice by studying modern digital technology to be used in operations and real-time data exchange as well as choosing tools at reasonable prices and techniques that is consistent with the work of the organization. There is a security system and privacy, create a network of collaboration with both customers and partners to support the digital workflow. Digital infrastructure and exchange of resources are integrated, starting from the top executives must have a clear vision and strategy, have communication with employees, training and promoting participatory learning and working in order to create modern ideas and develop jointly for a sustainable digital transformation of work processes.
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