The Create Value-Added of Supply Chain Sweet Basil using Value Chain Analysis: A Case Study of Nakhon Pathom Province

Abstract

The aim of this research is to 1) analyze the value chain activities of the sweet basil supply chain. 2) Study the create a value-added approach of supply chain sweet basil. Use mixed methods research between qualitative research was used followed by a quantitative research. Data were collected by in-depth interviews with 15 households of sweet basil growers in Sakaerai Village, Muang District, Nakhon Pathom Province, and expert agricultural logistics 6 persons. Assign specific key informants and total of 42 questionnaires were distributed. Data were analyzed by content analysis and descriptive statistics. The results showed that 1) value chain activity analysis of sweet basil supply chain. Problems in sales activities (Sell) with an average 4.91, have 1st priority. Where (1) sales/sales channel, it was found that the middleman determines the quantity, date and time of purchase. Therefore, during the period when the amount of produce is large and the time of harvest, but cannot be cut off for sale which, if left for a long time, will cause the old basil leaves to fall. And farmers earn sales from middlemen only one way. If the merchant stops buying vegetables, then they will lose their income immediately which causes loss. (2) Determining the selling price The price received is lower than the market price and cannot be negotiated. And some periods when the produce is good, the vegetables are beautiful, but the price from the middleman is low. Cause a feeling of worthlessness and inappropriate. Followed by problems in production activities (Make), average 3.76, and moving (Move), average 3.04. 2) Approaches for creating value-added of the sweet basil supply chain, whereas the approach to create added value with an average 4.29, have 1st priority. Is that sweet basil can't store at normal temperature for a long time It will lose freshness and spoilage. Therefore, it is necessary to store at low temperature to extend product life. And methods for processing sweet basil to create a variety of products such as dried sweet basil,  sweet basil tea,  sweet basil sauce (Pesto Sauce), mosquito repellent herb spray from  sweet basil,  sweet basil essential oil, etc., to increase the value of basil vegetables for longer storage. Followed by the waste reduction approach with an average of 3.76 and an approach to increase distribution channels with an average of 3.81. Therefore, farmers or those involved in the sweet basil supply chain should understand the problem and use the creating value-added approach of the sweet basil supply chain to solve the problem.