Fast Fashion Strategies in Logistics and Supply Chain Management
Keywords:
Fast fashion, Logistics and supply chain management, Fashion industryAbstract
At present, there are more than 20 leading fashion brands in Thailand responding to fashion-conscious demand. Many clothing brand companies are unable to meet the market’s demand for fast equality fashion. The objectives of this article were to (i) to study the best practices in the production process of the fast fashion industry; (ii) to compare the performance, economic, environmental, social, and social media information technology of the best practice in the fast fashion industry; (iii) to analyze the relationship and supply chain management. The study uses primary data of fast fashion patterns and strategies in a supply chain management system, along with a review of management theory, concepts, and fast fashion strategy as a piece of secondary information. From the benchmarking analysis, this study found that the ZARA brand scored the highest (4.8 in the economy and the environment) compared to the other companies. However, the UNIQLO brand scored highest (5.0) in the social impact due to a system to support work-life balance, better indicators of labor practice, and human rights than other brands. Fast fashion differs from traditional supply chain strategies, which consist of a quick response; shortening the production time in each phase, reducing inventory, and being able to respond to the changing needs of consumers quickly.
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