The Effect of Research Culture on Private University Lecturers’ Intrinsic and Extrinsic Motivations to Conduct Logistics Research
Abstract
The purpose of this paper is to examine the effect of research culture on faculty members’ intrinsic and extrinsic motivations to conduct logistics research. In this study, a self-administered questionnaire survey was used. The simple random sampling technique was employed in this study. Survey data were collected from faculty members of three private universities in Bangkok, Thailand (n = 224). Data analysis was performed using multiple regression analysis. The results found that the research culture has a positive influence on lecturer’s intrinsic motivation to conduct logistics research in the aspect of motivation to accomplish and motivation to experience stimulation. The result also indicates the research culture extrinsically motivates lecturer to conduct logistics research in order to get reward or avoid punishment. This research also found that number of hours allocated for research has a significant relationship with almost all variables. The research culture is mandatory in higher education institutions. This study is perhaps the only attempts to investigate the impact of the research culture on the roles of intrinsic and extrinsic motivation to conduct logistics research among lecturers in private universities in Thailand. These research findings will also benefit the university’s administrators to effectively construct the policy and lay out the action plans to develop and enhance research culture among their faculty members.
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