09 THE EFFECTS OF MARKETING FACTORS AND GOVERNMENT SUPPORT TOWARDS EXPORT PERFORMANCE OF PRACHARATH RAKSAMAKKEE PETCHABURI (SOCIAL ENTERPRISE) CO., LTD.

Abstract

This is research had the following objectives: 1) To study the export performance of
products of Pracharath Raksamakkee Petchaburi (Social Enterprise) Co., Ltd., 2) To study the
relationship of marketing factors and Government supports towards export performance of
Pracharath Raksamakkee Petchaburi (Social Enterprise) Co., Ltd., and 3) To study the marketing
factors and Government supports effecting export performance of Pracharath Raksamakkee
Petchaburi (Social Entreprise) Co., Ltd.
Sample groups used in the study were committees and 290 members of processing
entrepreneurs in Pracharath Raksamakkee Petchaburi (Social Enterprise) Co., Ltd., in B.E. 2561
. Statistics used were Average, Standard Deviation, Pearson Product Moment Correlation, and
Multiple Regression Coefficient.
The Research Results:
1. Marketing factors and Government support related with export performance of
Pracharath Raksamakkee Petchaburi (Social Entreprise) Co., Ltd., at statistically significant
level of .01 of which a factor related to export performance the highest was marketing factor
(r = .784); next to that was Government support (r = .405).
2. Marketing factors and Government support effected export performance of Pracharath
Raksamakkee Petchaburi (Social Enterprise) Co., Ltd., at a statistically significant level of .01;
and predictable at a level of 61.8 percent.
3. On export performance, it was found that the Government had modified the
management procedure of Pracharath Raksamakkee Co., Ltd., in various provinces and divide
them into working groups putting emphasis on community cultural tourism and community
products