06 THE FACTORS AFFECTED THE DECISION OF LOGISTIC SERVICE AND PACKAGE OF STATE RAILWAY THAILAND: A CASE STUDY AT HUA LUMPONG STATION

Abstract

This research is mixed methods research with study the problem and the factors
affected the decision of logistic service and package of Stat Railway Thailand (case study at
Hua Lumpong station) classified by personal factor such as gender, age, education level,
occupation and income per month and using service behavior such as service frequency,
period, objective and average cost. Data were collected by questionnaire assessment from
400 people. And for qualitative data gathering, interviews of 5 State Railway of Thailand’s
Executives were used. Statistics to analyze data such as Mean, Standard Deviation another
statistics for comparison data were T-test and One-Way ANOVA
Research result found that the most questionnaire respondents were Male, age 21-30
years, education lower Bachelor’s degree, entrepreneur occupation, income 10,001-30,000
Baht, service behavior that the most questionnaire respondents decided using logistic service
and package by own self who received information and suggestion from surrounding persons.
The price is the key factor to choose the service. Dry food is the goods to use logistic mostly,
using service 1-2 time a week, quantity over 3 pieces, using service period 15.00-18.00 o’clock,
marketing mix factor found that the questionnaire respondents concerned high level as the
internal service person had most average ( = 3.76, SD = 0.89), then it is the service procedure
( = 3.64, SD = 0.80), physical components, price and marketing promotion, products and
services, service channels were high level ( = 3.63, SD = 0.99,  =3.61, SD = 0.80,  =3.61,
SD = 0.90,  = 3.59, SD = 0.92,  = 3.45, SD = 0.99) respectively.