01 THE DEVELOPMENT OF GREEN MARKET NETWORK IN LOGISTICS AND SUPPLY CHAIN PROCESS OF ORGANIC AND SAFETY AGRICULTURE GOOD, NAKHONSAWAN

Abstract

This research aims to study the guideline. Develop a network to find a model to
develop a management system in the logistics and supply chain processes. Feasibility study,
development of marketing activities and development of green market database. To promote
the production of agricultural products, safe and agricultural safety in NakhonSawan province
linked to the network of cooperation at all levels. The samples is of agro-industrial enterprise
group and the network of safe agricultural community in NakhonSawan province, farmer
participatory research (FPR) is development agriculture group.
The results showed that the farmers who learned and modified the original production
system using the chemical. Agriculture is safe and organic. Through the factorization process,
get a model called the “Tonnam Model” can be used as a guideline for solving organic
problems. Farmers can reduce production costs by reducing production costs. Cessation of
chemicals the quality of agricultural products is safe for consumers and the environment. As
a producer, the “added value” of the supply chain. Increasing the capacity of the farmer group
to function in the upstream, downstream and downstream areas is regulated by various
standards such as the participatory guarantee system (PGS) and good agriculture practices(GAP)
is a way for farmers to have their green marketing skills in the area. Finally, the supply chain
is shortened without the need for an intermediary. As a result, the value and value of the
agricultural products is increasing. The quality of products and products that are safe from
organic farming.