10 The Management of the Supply Chain of Tilapia transgenic fish in the sample farm project under the Royal Initiative of Nong Lat. Singburi based SCOR model

Abstract

This research is a qualitative research. The purpose are study the current status of Tilapia
fish in the case study of the Nong Lat Royal Project, Singburi Province, and find a way to
manage the supply chain of Tilapia Transgenic in the sample farm project of Nong Lat, Sing Buri
by SCOR model. The tool of the research as structured. Key informants forms three groups of
samples were staff, people who participate in the rearing of tilapia transgenic fish and customer
of farm project total to 42 people by analyzing the content and then summarizing the results
are descriptive.
The results of the research for the project, staff are well supported by government
and private sectors. But for some people there is a lack of faith in organic farming. Interview
results of the participants. People participate in suggestions and can practice in their own
area. Interviews with customers are confident in the product of the project as well. Based on
the results, the researcher sees that if the production plan is planned. Set operating goals.
Data is kept for study and improvement and clear standards of performance should be set
for standardized outputs.