05 Economic Value added toward beverage business using backhaul process of reused bottle.

Abstract

The purposes of the research were to (1) study the level of opinion on strategic
advantage in cost reduction of a beverage business using backhaul process of resued bottle,
(2) study the level of opinion on ecomomic value added toward beverage business using
backhaul process of resued bottle and (3) compare the level of opinion on ecomomic value
added toward beverage business using backhaul process of resued bottle by personal factors.
The sample for this study consisted of 207 employees of ThaiBev Recycle Co., Ltd. The tool
used for collecting data is a questionnaire. Data collected from respondents was analyzed and
interpreted using Percentage, Mean, Standard Diviation, T-test, F-test and LSD.
The finding revealed that,
1. The overall opinion on strategic advantage in cost reduction of a beverage business
using backhaul process of resued bottle were at high level, followed by quick response and
cost leadership.
2. The overall opinion on ecomomic value added toward beverage business using
backhaul process of resued bottle were at high level, followed by internal perspective, financial
perspective and customer perspective.
3. Employees of different ages, work experience, average monthly income and Marital
status showed difference in opinion on ecomomic value added toward beverage business
using backhaul process of resued bottle (significance level of 0.05),