03 Study of the Relationship of demographic factors influencing the marketing mix to buy fertilizer.

Abstract

This research aims 1) to study the factors that influence the buying fertilizer consumer
in Bangkok, 2) to study the relationship between factors, demographic factors, the marketing
mix that influence the buying organic fertilizers. The survey (Survey Research) research group.
Consumers who choose to buy organic products. In Bangkok Data were collected through
questionnaires to sample. A total of 400 people from the research found that the feedback
influencing consumer buying organic fertilizers. In Bangkok Best in class In summary, the table
with the comment “products, is helping the environment,” comments on the highest level.
Which is quite average (=4.22, SD=0.89) opinion in a very minor, followed by the “Price is
fair” opinion at a high level. Whose average (=4.11, SD=0.89), followed by the “distribution
channels. To contact order is made simple and easy, “comments at a high level. The average
(=4.03, SD=0.86), followed by the “promotion. Documented the use of “opinion at a high
level. The average (=3.98, SD=0.94).