Factors Affecting the Implementation Success Project of the Social Strengthening through Cultural Dimensions of Provincial Cultural Office in the Lower Northern Region

Abstract

The objectives of this independent study were to: 1) study the level of success in implementing the social strengthening through cultural dimensions project, 2) study factors affecting the implementation success of the social strengthening through cultural dimensions project, and 3) study guidelines for supporting the implementation success of the social strengthening through cultural dimensions project. This study employed a quantitative research methodology. The population consisted of 207 personnel from Provincial Cultural Offices in the Lower Northern Region. The research instrument was a questionnaire. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, multiple regression analysis, and contextual content analysis. The research findings revealed that: 1) The level of success in implementing the social strengthening through cultural dimensions project overall was at a high level. 2) Factors affecting the success of the implementation of the project to strengthen society through cultural dimensions found that there were 4 variables in total. There were 2 variables, which were leadership factors and organizational support factors, affecting the success of the implementation of the project to strengthen society through cultural dimensions, with statistical significance at the 0.05 level, jointly predicting 32.4 percent.And 3) Suggestions for guidelines to support the implementation of the project to strengthen society through cultural dimensions found that there should be a systematic creation of local wisdom databases for each community to exchange and build upon knowledge to develop the cultural economy, develop human resource potential, and create social strength and identity. This is to provide opportunities for others to participate and take responsibility in implementing projects and activities that create awareness and pride in cultural identity, to be applied to field operations in organizing creative cultural roadshow activities.