Journal of MCU Phetchaburi Review

Quality Leadership of School Administrators under the Bangkok Secondary Educational Service Area Offices

2025-05-02T11:30:55+07:00

The objectives of this research were to 1) investigate quality leadership factors of school administrators under the Bangkok Secondary Educational Service Area Offices; 2) analyze factors of quality leadership of the school administrators; and 3) confirm quality leadership factors of the school administrators. This research used a mixed methods research method, both quantitative and qualitative.

The research results were as follows (1) The overall quality leadership factors of school administrators under the Bangkok Secondary Educational Service Area Offices were very high, while individual factors were high. As for the results from interviews with school administrators, it could be concluded that administrators with quality leadership should have vision, communication, teamwork, inspiration, and customer focus. (2) Analyses of quality leadership factors of school administrators under the Bangkok Secondary Educational Service Area Offices revealed seven factors: 1) vision, 2) good communication, 3) teamwork, 4) inspiration, 5) target group emphases, 6) systematic management, and 7) organizational effectiveness. (3) All mentioned seven quality leadership factors of school administrators under the Bangkok Secondary Educational Service Area Offices were confirmed as appropriate and were statistically significant correlated .05

DEVELOPMENT ETHICAL AND MORAL CURRICULUM USING BUDDHIST PRINCIPLES FOR ELEMENTARY SCHOOL UNDER BANGKOK ETROPOLITAN ADMINISTRATION IN BANG KHUN THIAN DISTRICT

2025-05-03T20:12:07+07:00

The objectives of this research were: 1) to develop a ethical and moral curriculum using Buddhist principles for elementary school students to meet the specified efficiency criteria of 80/80. 2) to assess the appropriateness of the ethical and moral curriculum. 3) to compare students’ knowledge and understanding before and after studying the ethical and moral curriculum. and 4) to compare students’ ethical and moral behavior before and after participating in the curriculum. Research methodology was quasi-experimental design. The sample group comprises 33 Prathomsuksa 6 students from Wathuakrabue School in the second semester of the academic year 2024, Bangkok Metropolitan Administration in Bang Khun Thian district, studying in the second semester of the academic year 2024. selected through simple random sampling technique. The research instruments include: 1) a ethical and moral curriculum using Buddhist principles. 2) a lesson plan for ethical and moral curriculum 3) an achievement test on ethical and moral learning. and 4) a questionnaire on students' ethical and moral behavior. The statistics used for data analysis include percentage, mean, Standard Deviation, normalized Gain, and t-test. Major Findings: 1) efficiency of the ethical and moral curriculum using Buddhist principles for elementary school students was 83.98/85.67, meeting the set criteria; 2) ethical and moral curriculum was rated at the highest level of appropriateness (X ̅ = 4.81, S.D. = 0.03). 3) students’ post-learning knowledge and understanding of ethical and moral curriculum concepts were significantly higher than their pre-learning scores at the .01 level of significance; and 4) Students’ ethical and moral behavior significantly improved after the studying ethical and moral curriculum, also at the .01 level of significance.

THE IMAGE OF TIRE PRODUCTS AND VALUES AFFECT TO PURCHASE INTENTION OF CONSUMERS IN THE EASTERN REGION

2025-05-04T15:32:55+07:00

This research aims to 1) Confirmatory factor analysis of the influence of tire product image and values on purchase intention of consumers in the Eastern region, 2) Analysis of the influence of tire product image through the values on purchase intention of consumers in the Eastern region. The sample group consists of consumers who purchase tire products in the Eastern region. Data were collected using a questionnaire. A multivariate statistical analysis was employed, with the sample size determined at 20 times the number of variables in the model, resulting in 242 samples. By using purposive sampling with individuals who come to use the tire replacement services. The statistical methods used for data analysis are Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM).

The research results revealed that the product image has a direct influence on purchase intention and a complete mediation effect through product values with statistical significance at the 0.001 level. Product values also have a direct effect on purchase intention with complete mediation. Moreover, product image affects purchase intention indirectly through product values, also with complete mediation and statistical significance at the 0.01 level. In conclusion, product image and product values significantly influence purchase intention, and the model aligns with empirical data.

THE MODEL FOR DEVELOPING THE VILLAGE HEATH VOLUNTEERS (VHVs) IN PROMOTING AND PREVENTING DISEASES AFTER THE COVID-19 SITUATION IN KHAO YOI DISTRICT, PHETCHABURI PROVINCE

2025-05-08T16:35:19+07:00

The objectives of this research were to: 1) study the factors of the roles and potential of village health volunteers (VHVs), 2) study the factors of the roles that affect the potential of village health volunteers (VHVs) in promoting public health care, and 3) propose a model for developing the potential of village health volunteers (VHVs) in Khao Yoi District, Phetchaburi Province. The sample group used in the research was 294 village health volunteers (VHVs) in Khao Yoi District, Phetchaburi Province, using stratified random sampling. The research instruments were questionnaires and interview forms. The statistics used for data analysis were percentage, mean, standard deviation, multiple regression analysis, and content analysis. The research results were as follows: 1) The factors of the roles and potential of village health volunteers (VHVs) in promoting public health care in Khao Yoi District, Phetchaburi Province were at a high level overall. 2) The overall factors of the roles, the roles of public health reporters between officers and villagers, the roles of public health service providers to the public, and the roles of advisors and knowledge transferrs, affected the potential of village health volunteers (VHVs) in promoting public health care in Khao Yoi District. Phetchaburi Province with statistical significance at the .05 level. 3) Potential development (VHV) by creating a work manual for VHV to be a guideline for operations to support the development of the potential of village health volunteers (VHV) to have knowledge and ability to perform their duties according to the specified standards efficiently.

Keywords: Potential, Operation, Village health volunteers (VHV), Phetchaburi

MANAGEMENT MODEL FOR EXCELLENT SERVICE OF SANPATONG DISTRICT SERVICE UNIT OF SPECIAL EDUCATION CENTER EDUCATIONAL SERVICE AREA 8, CHIANG MAI PROVINCE, UNDER THE OFFICE OF SPECIAL EDUCATION ADMINISTRATION

2025-05-20T09:48:43+07:00

This research aimed to 1) develop a management model for excellent service in Sanpatong District Service Unit and 2) study the results of using the management model for excellent service in Sanpatong District Service Unit. The target group used in the research was 33 people. The research instruments consisted of 1) a manual for using the model, 2) a model evaluation form, 3) a basic development assessment form for disabled students, and 4) a satisfaction evaluation form. The statistics used in data analysis were frequency, percentage, mean, and standard deviation. The research results found that;

The management model for excellent service of Sanpatong District Service Unit is the 3S4Smart Model, consisting of the following 7 components: Strategic Planning, Structure organizational, Style of Management, Smart Director, Smart teacher, Smart Student, and Smart Team.

2. The results of using the management model for excellent service in Sanpatong District Service Unit found that the target population is most satisfied with the use of the management model for excellent service at the Sanpatong District Service Unit. When considering the average values from most to least for each component, it was found to be at the highest level in all aspects. And the disabled children who received services from the Sanpatong District Service Unit had an average percentage of scores after using the management model that increased from before use, which was 73.49 percent, which is at an excellent level.

Strategies for Driving and Development problem solving ability of kindergarten students school group in Phongprasat sub-district network at Prachuapkirikhan Primary Education Service Area 1

2025-05-22T19:15:49+07:00

The objectives of this research were to study 1) strategies for driving the development of problem-solving abilities of kindergarten students, 2) strategies for developing problem-solving skills in kindergarten students, 3) Results of the development of problem-solving ability of kindergarten students in the Phongprasat Subdistrict Network School Group, under the Office of the Prachuap Khiri Khan Primary Educational Service Area 1 the target group is 3 teachers from Pongprasat Street Network School and 40 third-grade kindergarten students. The research tools consist of 1) strategic manual for promoting and developing problem-solving skills among kindergarten students with the index of item objective congruence (IOC) between 0.67-1.00 , and 2) an assessment of problem-solving ability of kindergarten students with the index of item objective congruence (IOC) between 0.67-1.00. The statistics used for data analysis included mean, standard deviation, and percentage of progress. The results of this research were as follows : 1. Strategies used to drive the development of problem-solving thinking skills of kindergarten students in the Phongprasat Subdistrict Network School Group, under the Office of the Prachuap Khiri Khan Primary Educational Service Area 1 consisted of 4 strategies : 1) Networking Strategy 2) Participation Strategy 3) Empowerment Strategy and 4) Integration Strategy 2. Strategies used to develop problem-solving skills of kindergarten students in the Pongprasat Subdistrict Network School Group, under the Office of the Prachuap Khiri Khan Primary Educational Service Area 1 was the PPE strategy. The strategy consisted of 3 steps : 1) Present 2) Practice 3) Evaluate and 3. The results of development problem-solving ability of kindergarten students in the Phongprasat Subdistrict Network School Group, under the Office of the Prachuap Khiri Khan Primary Educational Service Area 1 showed the percentage of progress at 34.51

INTERNAL QUALITY ASSURANCE OF EDUCATION FUND PROJECT SCHOOLS UNDER THE OBEC IN KANCHANABURI PROVINCE

2025-05-29T14:31:16+07:00

This research aimed to examine: 1) The Implementation Results of Internal Quality Assurance in Education Fund Project Schools under the Office of the Basic Education Commission in Kanchanaburi Province , and 2) policy recommendations for internal quality assurance practices in schools under the Education Fund Project affiliated with the Office of the Basic Education Commission in Kanchanaburi Province. The research employed a mixed-method approach, using both questionnaires and interviews. The target group consisted of 27 schools participating in the Equitable Education Fund Project. The key informants included school principals, chairpersons of the Basic Education Committees, and personnel responsible for internal quality assurance. A totaling 81 individuals. The data were analyzed using frequency, percentage, mean, standard deviation, and content analysis.

The research findings revealed that: (1) the overall implementation of internal quality assurance in schools under the Education Fund Project affiliated with the Office of the Basic Education Commission in Kanchanaburi Province was rated at the highest level. The aspects, ranked from highest to lowest, were as follows: 1) implementation based on the educational development plan, 2) preparation of self-assessment reports, 3) monitoring of implementation to ensure quality according to educational standards, 4) development of educational plans aimed at achieving quality in accordance with educational standards, 5) establishment of school-based educational standards, and 6) internal evaluation and quality inspection. (2) Guidelines for the implementation of internal quality assurance in these schools included: surveying the needs of parents and communities, analyzing and setting educational standards, collaboratively developing educational plans with stakeholder involvement, providing a conducive school environment, clarifying the results of implementation monitoring, using data to improve operations, analyzing evaluation results, applying the results to promote continuous quality development, and utilizing recommendations from internal quality assessments for further improvement.

GUIDELINES FOR ENHANCING THE QUALITY OF WORK LIFE OF PERSONNEL IN THE KAMPHAENG PHET PROVINCIAL ADMINISTRATIVE ORGANIZATION

2025-06-06T17:38:00+07:00

Abstract

The objectives of this research were: 1) to study the level of quality of work life among personnel under the Kamphaeng Phet Provincial Administrative Organization,
and 2) to propose guidelines for improving the quality of work life among these personnel.
The population consisted of 848 personnel, with a sample size of 272 individuals. The research instrument was a questionnaire, and data were analyzed using frequency, percentage, mean, and standard deviation, as well as content analysis and thematic summarization. The research findings were as follows. 1) The quality of work life among personnel under the Kamphaeng Phet Provincial AdministrativeOrganization was found to be at a high level overall ( = 3.88,
S.D. = 0.57). Interpersonal relationships within the organization ( = 4.02, S.D. = 0.68).
Job security and career advancement ( = 3.44, S.D. = 0.52). Work-life balance ( = 3.80,
S.D. = 0.77). Fair and adequate compensation ( = 3.50, S.D. = 0.92). And Proper and safe working environment ( = 3.36, S.D. = 0.98) 2) Key guidelines for enhancing the quality of work life among personnel of the Kamphaeng Phet Provincial Administrative Organization include: adjusting compensation to be appropriate for current economic conditions; improving the work environment to be hygienic, safe, and environmentally friendly; promoting job security
and opportunities for career advancement; supporting work-life balance; and fostering positive relationships within the organization by encouraging open expression of opinions, thereby enhancing overall quality of work life in a comprehensive manner.

Keywords: Improvement Guidelines / Quality of Work Life / Personnel of the Provincial Administrative Organization

THE PUBLIC PARTICIPATION IN COMMUNITY DEVELOPMENT OF THE NAKHOK SUB - DISTRICT ADMINISTRATIVE ORGANIZATION, MUANG SAMUTSAKHON

2025-06-09T19:25:22+07:00

This research is mixed-method research. The objective is to study the public participation level, the differences between personal characteristics and public participation, and the causal relationship between factors influencing public participation. The sample group consisted of 365 people living in Na Khok Subdistrict, Mueang Samut Sakhon District and 8 key informants. The research instruments were questionnaires and interviews. Data was analyzed using a computer program. The statistics used in the research were percentage, mean, standard deviation, one-way variance, multiple regression analysis, and content analysis techniques. The research results found that the public participation level in community development of Na Khok Subdistrict Administrative Organization was at a moderate level. And the public participation factor has a statistically significant causal relationship with public participation in community development.

Factors Influencing the Consumer Decision-Making Process for Residential Solar Panel Purchases in Chonburi Province

2025-06-17T20:29:51+07:00

This research aims to 1) To study the marketing mix factors and perceived value that directly influence the decision-making process in purchasing residential solar panels. 2) To examine the marketing mix factors that directly influence the perceived value of residential solar panels. 3) To investigate the marketing mix factors that indirectly influence the decision-making process through perceived value regarding residential solar panels, consistent with empirical data. This is a quantitative research study, utilizing a questionnaire as the research instrument. Reliability and validity were measured using Cronbach's alpha and the Index of Item-Objective Congruence (IOC), with values exceeding 0.50 indicating content validity. This methodology follows the guidelines of Supamas Angsuchoti et al. (2009), which recommend a sample size of 20 times the number of observable variables. The research collected data from 356 respondents through purposive sampling targeted at electricity users interested in energy savings and the use of solar panels. Descriptive statistics, including percentages and means, were employed to analyze the data. Additionally, causal analysis was conducted using Structural Equation Modeling (SEM).

The findings revealed that the marketing mix has a direct influence on the perceived value and decision-making process of consumers purchasing residential solar panels in Chonburi Province, with complete mediation at a statistical significance level of 0.001. The perceived value has a direct influence on the decision-making process, also with complete mediation, at a statistical significance level of 0.05. The marketing mix exerts an indirect influence through perceived value on the decision-making process, with complete mediation, at a statistical significance level of 0.05. This aligns with the concept of value creation using marketing mix strategies to promote the use of renewable energy within communities. This research contributes to expanding the body of knowledge in clean energy marketing and can be applied to develop proactive strategies to promote the decision-making process for purchasing solar panels at both community and national levels.

LAW ENFORCEMENT MEASURES TO CONTROL E-CIGARETTES

2025-06-28T15:40:17+07:00

This research aims to study the enforcement measures of the law on e-cigarette control in order to enhance the effectiveness of legal enforcement. The study found that although there are various legal measures used to control e-cigarettes in Thailand, they are enforced by multiple agencies and implemented in different ways, resulting in a lack of efficiency in enforcement. At present, there is no specific law at the statutory level for the control of e-cigarettes, and no single agency is assigned as the main responsible authority. Furthermore, corruption among law enforcement officials due to unclear interpretations.
The inconsistency and ambiguity of legal provisions lead to ineffective legal actions.
The government should enforce the law in conjunction with knowledge-based policy.
Law enforcement officers must work with relevant sectors to strictly enforce the law while also providing knowledge to the public. as e-cigarettes may serve as a gateway to more serious substance use. However, public awareness of the dangers of e-cigarettes remains limited and inconsistent. The government should collaborate with the private sector and relevant organizations to develop new innovations in digital education to effectively reach all target groups and improve future law enforcement outcomes.

GUIDELINES FOR PUBLIC PARTICIPATION IN MUNICIPAL SOLID WASTE MANAGEMENT BASED ON THE 5RS PRINCIPLE IN NONG PLA MO SUBDISTRICT, BAN PONG DISTRICT, RATCHABURI PROVINCE

2025-07-01T12:23:50+07:00

This mixed-method research aimed to 1) study the level of public participation in solid waste management, 2) compare opinions on public participation in solid waste management classified by personal characteristics, 3) study how solid waste management based on the 5Rs principle affects public participation in solid waste management, and 4) propose guidelines for public participation in solid waste management based on the 5Rs principle. The sample consisted of 400 people living in Nong Pla Mo Subdistrict and 9 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. The results of the study found that 1) public participation in solid waste management was at a high level. 2) Personal characteristics, including gender, age, marital status, education level, occupation, income, and number of family members, had no different opinions on public participation in solid waste management. 3) Solid waste management based on the 5Rs principle in terms of repair, waste reduction, and recycling had a causal relationship with public participation in solid waste management. At the significance level of 0.001 and 0.01 respectively, and 4) the guidelines for public participation in solid waste management according to the 5Rs principles, it was found that meetings and activities to provide knowledge on waste management should be organized, waste collection centers and waste sorting should be established, and there should be regular monitoring of the results of operations.

GUIDELINES FOR ENHANCING THE EFFECTIVENESS OF THE SOCIAL SECURITY FUND BENEFITS MODEL FOR INSURED PERSONS UNDER SECTION 33 : EMPLOYEES IN GOVERNMENT AGENCIES IN PHETCHABURI PROVINCE

2025-07-22T15:17:07+07:00

This mixed-method research aimed to 1) study the effectiveness level of the Social Security Fund benefits model for insured persons under Section 33, 2) study the personal characteristics related to the effectiveness of the Social Security Fund benefits model for insured persons under Section 33, 3) study the perception of the replacement benefits of insured persons that have a causal relationship with the effectiveness of the Social Security Fund benefits model for insured persons under Section 33, and 4) study the guidelines for the effectiveness of the Social Security Fund benefits model for insured persons under Section 33. The sample consisted of 361 government employees in Mueang District, Phetchaburi Province and 10 key informants. Data were analyzed using percentages, means, standard deviations, one-way analysis of variance, multiple regression, and content analysis. Findings: 1) The effectiveness of the Social Security Fund benefits model for insured persons under Section 33 is at a high level overall. 2) Personal characteristics, including age, education level, and monthly income, have different opinions on the effectiveness of the Social Security Fund benefits model for insured persons under Section 33. 3) The perception of insured persons’ compensation benefits in the case of illness or accident, child support, maternity, disability, and old age have a cause-and-effect relationship with the effectiveness of the Social Security Fund benefits model for insured persons under Section 33 with statistical significance at the levels of 0.001, 0.001, 0.01, 0.05, and 0.05, respectively. 4) The guidelines for the effectiveness of the Social Security Fund benefits model for insured persons under Section 33 found that there should be public relations media and communication channels that reach the target group, there should be sufficient staff, there should be a channel for submitting electronic benefit applications, and there should be clear notification of Social Security Fund benefits.

Analysis of Research Project Data Supported by the Fundamental Fund (FF) Basic Research Fund type for 2024 of Phetchaburi Rajabhat University

2025-07-01T18:57:31+07:00

This article aims to analyze data of research projects and creative works of Phetchaburi Rajabhat University that received the Fundamental Fund (FF) support in the fiscal year 2024. The research project data of researchers under Phetchaburi Rajabhat University that received Fundamental Fund (FF) support in the Basic Research Fund category in the fiscal year 2024 were collected from the National Research and Innovation Information System (NRIIS). The data for the fiscal year 2024 were classified as follows: 1) Data classified by plans 2) Data classified by the researchers’ parent organizations 3) Data classified by utilization of the work. The data analysis found that in the fiscal year 2024, the faculty that received the highest budget was the Faculty of Engineering and Industrial Technology with 11 projects totaling 2,238,000 baht, accounting for 23.91 percent. The plans that received the highest number of research projects were: There are 13 research plans in the field of food, agriculture and tourism, totaling 3,267,000 baht, accounting for 33.65 percent. As for the utilization of the results, it was found that the most was in the field of education, where the research can be utilized in many areas, followed by the utilization of the research results in the economic, social and policy fields, respectively.

GUIDELINES FOR ENHANCING TEACHERS’ MORALE TO DEVELOP EFFECTIVE WORK RESULTS BY EDUCATIONAL INSTITUTION ADMINISTRATORS UNDER THE OFFICE OF VOCATIONAL EDUCATION SUPHANBURI PROVINCE

2025-07-02T14:28:35+07:00

Teacher morale and motivation are important factors that affect work performance, including teaching quality, workload, and efficient budget use. This research aimed to 1) study the level of morale enhancement of teachers by school administrators under the Office of Vocational Education, Suphanburi Province. 2) To study the level of performance development for efficiency by school administrators under the Office of Vocational Education, Suphanburi Province. 3) To present guidelines for enhancing teachers' morale and motivation in order to develop effective work performance by school administrators under the Office of Vocational Education, Suphanburi Province. The sample was divided into 2 groups: 1) administrators, 6 people; 2) teachers, 184 people, totaling 190 people. The research instruments were questionnaires and interviews. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. The research results found that 1) the level of morale and encouragement enhancement of teachers by school administrators, overall and in each aspect, was at a high level. 2) The level of development of work performance to be effective by the school administrators, overall and in each aspect, has good performance results in terms of work quality and time. 3) Guidelines for enhancing teachers' morale and motivation to develop effective work performance by school administrators Create job security, adjust salary and promote welfare, and promote good relationships with supervisors and coworkers. Establish clear management policies, promote and support good working conditions, plan and improve work quality, reduce unnecessary workload, use technology in management, and promote the economical use of resources.

APPLICATION OF BUDDHÃDHÃMMÃ TO PROMOTE POLITICAL PARTICIPATION OF THE ELDERLY, IN MUEANG DISTRICT, PHETCHABURI PROVINCE

2025-07-06T19:00:20+07:00

This research on the application of Buddhist principles to promote political participation of the elderly in Mueang District, Phetchaburi Province, used a mixed-method research methodology: quantitative research, interviewing 393 elderly people in Mueang District, Phetchaburi Province, analyzing data using descriptive statistics, and qualitative research, in-depth interviewing 9 key informants or individuals using a structured in-depth interview form, analyzing data using descriptions. The research results found that 1. The level of political participation of the elderly was found to be at a high level overall (x ̅ = 4.33). When considering each item, it was found that the value change aspect had a high average value (x ̅ = 4.35), followed by the social aspect (x ̅ = 4.33), and the lowest level of physical health (x ̅ = 4.32), respectively. 2. Factors affecting political participation of the elderly found that the principles of the Threefold Training and political participation of the elderly were positively related overall. At a moderate level (r = 0.783**) 3. The application of Buddhist principles to promote political participation of the elderly was found to be at a high level overall (x ̅ = 4.33). For promoting political participation of the elderly, it was found that health was a factor in moving political activities of the elderly; in society, participation in political activities helped motivate the elderly to have a role in politics; and in terms of changing values, the elderly were aware of their rights and duties; community strength; and a high sense of civic duty.

THE INFLUENCES OF PROFESSIONAL COMPETENCE AND ETHICS OF PUBLIC SECTOR ACCOUNTANTS ON THE FINANCIAL REPORTING QUALITY OF LOCAL GOVERNMENT ORGANIZATIONS IN THE UPPER NORTHEASTERN REGION OF THAILAND

2025-07-08T13:30:42+07:00

This study aimed (1) to examine the professional competencies and professional ethics of government accountants in local administrative organizations and (2) investigate the influence of these competencies and ethics on the quality of financial reports in local administrative organizations in the Upper Northeastern region of Thailand. A quantitative research methodology was employed. The sample consisted of 257 government accountants, with data collected through questionnaires. The data were analyzed using descriptive statistics, factor analysis, and multiple regression analysis. The findings revealed that respondents reported high levels of professional competence and ethical awareness, especially in terms of professional knowledge, integrity, and ethical attitudes. Furthermore, the multiple regression analysis indicated that both professional competencies (professional knowledge, professional skills, and professional attitudes) and ethical components (integrity, confidentiality, transparency, and professional behavior) had a statistically significant influence (p < 0.05) on the quality of financial reporting in these organizations. The study recommends that public sector agencies should provide ongoing training and development for accountants, with a focus on analytical skills and professional ethics. This would enhance the accuracy, transparency, and accountability of financial reporting in local governance.

An Analysis of Children's Literature to Develop Reading Skills in Elementary Students Enrolled in International Programs

2025-07-24T15:35:13+07:00

The objectives of this study were: 1) to analyze children's literature for the developing reading skills in elementary students enrolled in international programs. 2) to evaluate the results of an analysis of children's literature for the development of reading skills in elementary students enrolled in international programs. The samples for this study consisted of 10 children's literature books, both fiction and non-fiction, that had been awarded the outstanding book award from the office of the basic education commission, ministry of education. These books were published between 2021 and 2024 and were selected through purposive sampling. They were evaluated by 5 experts in Thai language education for their appropriateness, resulting in 8 literary works deemed suitable for the elementary students.

The study findings showed that: 1) Children's literature reflects significant social issues in Thai society, covering topics such as nature and environmental conservation, daily life, family relationships, the preservation of Thai traditions and culture, and life philosophy. The language used in 6 books was semi-formal, with simple and easily comprehensible expressions, while 2 books employed more complex language, requiring readers to interpret and analyze the content in depth. The application of these literary works in teaching can effectively support the development of all aspects of Thai language skills. 2) Children's literature was deemed highly appropriate to develop reading skills in elementary students enrolled in international programs, with its suitability rated at a high to very high level.

BUDDHIST INTEGRATION TO PROMOTE POLITICAL POPULARITY OF LOCAL POLITICIANS AT BAN PONG DISTRICT IN RATCHABURI PROVIMCE

2025-07-14T18:36:00+07:00

This study aims to examine: (1) the level of political popularity; (2) the relationship between the Four Principles of Sangahavatthu and political popularity; and (3) a proposed Buddhist-integrated approach to enhance the political popularity of local politicians in Ban Pong District, Ratchaburi Province. The sample consisted of 390 individuals aged 18 years and older. Quantitative data were analyzed using frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient. Additionally, qualitative data were obtained through in-depth interviews with nine key informants, including local figures and monks, and analyzed through descriptive content analysis.

The findings revealed that: 1) The overall level of political popularity among local politicians in Ban Pong District was at a moderate level, with a mean score of 2.79. 2 )There was a statistically significant positive correlation between the Four Principles of Sangahavatthu and political popularity at a moderate level (R = 0.597**, p < 0.01), supporting the research hypothesis. 3) The proposed Buddhist-integrated approach to promoting political popularity, based on the Four Principles of Sangahavatthu, includes the following components: (1) Dana (Generosity): Demonstrating altruism by sharing personal resources, engaging in community outreach, organizing constructive activities, providing donations to those affected by disasters, serving the public, and equitably allocating benefits. (2) Piyavaca (Kind and Pleasant Speech): Communicating with politeness, using gentle and appropriate language, offering timely and context-sensitive greetings, and showing genuine concern for the public. (3) Atthacariya (Conduct Beneficial to Others): Performing acts for public welfare, promoting social unity, actively listening to people's concerns, offering assistance during crises, and monitoring community needs. (4) Samanattata (Equality and Consistency): Maintaining consistent and ethical behavior, exhibiting humility, acting appropriately according to social context, and demonstrating moral integrity in both public and private settings.

Educational Supervision under the challenges in the Digital Era

2025-05-02T11:35:39+07:00

The academic article on "Educational Supervision Guidelines under Challenges in the Digital Age" aims to present the essential content related to educational supervision guidelines under challenges in the digital age, which is the focus of current studies. To be consistent with the various changes in the world today, this article presents the essential content, including the meaning of educational supervision, basic concepts of educational supervision, the educational supervision process, the application of digital technology in educational supervision, challenges encountered in educational supervision in the digital age, and differences between traditional educational supervision and educational supervision in the digital age, by reviewing, analyzing, and synthesizing documents, academic articles, and various related sources.

The study found that amidst various changes, especially changes in current digital technology, educational supervision poses several challenges for supervisors and supervisees, namely rapid changes in technology, development of teachers’ digital skills, management of learner diversity, monitoring and evaluating learning outcomes, management of digital resources, and issues of security and privacy of educational supervision data. Therefore, supervisors and supervisees must apply digital technology to educational supervision in various aspects, such as using digital technology to help collect and analyze data, evaluate teaching results, provide continuous suggestions, train and develop personnel, create learning networks, and adapt to the times. This is an important tool for developing the quality of education and the work of teachers very well.

Transitioning Financial Behavior from Lottery Gambling Dependency to Appropriate Savings for the Elderly

2025-05-02T12:48:35+07:00

This academic paper aims to examine lottery gambling behaviors among the elderly in Thailand and their impact on financial security , as well as to propose suitable approaches for transitioning from gambling dependency to appropriate saving habits for this demographic. The findings reveal that lottery purchasing behaviors among the elderly are interconnected with social and economic factors. Elderly individuals often perceive lottery buying as a social activity, a tool for generating hope, and a channel for supplementary income. However, such behaviors negatively impact long-term financial security, including the reduction of savings, overspending, and becoming a burden on family and society. This paper proposes behavioral adjustment strategies through easily comprehensible financial education, transforming lottery purchasing behaviors into saving habits, and shifting mindsets from seeking quick wealth to building long-term stability. These approaches aim to promote appropriate saving practices and sustainably enhance the quality of life for the elderly .

Traibhumi Phra Ruang and Politics

2025-05-15T20:54:19+07:00

This qualitative research on Traibhumi Phra Ruang and Politics is conducted through academic texts and relevant scholarly documents. The objectives are: (1) to examine the origins of the literary work Traibhumi Phra Ruang in Thailand, and (2) to analyze the relationship between Traibhumi Phra Ruang and Thai political thought. The findings are as follows

The Origins of Traibhumi Phra Ruang in Thailand. The belief in the Three Realms (Traibhumi) originates from religious cosmology long embraced by Buddhist-majority societies. King Lithai of the Sukhothai Kingdom systematized and formalized these ideas into a literary composition. Notably, this work was created during a politically unstable period in Sukhothai’s history, giving it significant historical value and suggesting underlying motives involving political, economic, and sociocultural dimensions
The Relationship between Traibhumi Phra Ruang and Thai Politics. This relationship manifests in three key dimensions: (1) Foundational Thought through Cosmology – The text presents a metaphysical worldview by diagramming the structure of the universe and applying it to conceptualize the world’s center, symbolic mountains (mythical Mount Meru), divine power, and folklore ideology. (2) Governance and Political Structure – Abstract cosmological concepts are translated into concrete political structures, including the emergence of charismatic rulers (great man theory), divine kingship, hierarchical stratification, and the ideological state. (3) Resource and Urban Management – The cosmological blueprint in Traibhumi is transformed into practical models of palace and city planning, embedding water management strategies and human resource mobilization. These strategies aim to increase population through migration, leading to higher agricultural productivity and enhancing national defense during wartime.

The central principle of Traibhumi lies in its synthesis of Buddhist doctrine with indigenous beliefs, expressed through folklore. This hybridized ideology gave rise to Thailand’s unique model of divine kingship, which resonates with Thai sociopolitical contexts. Even in modern times, a significant portion of the Thai population continues to uphold this worldview

Analysis of the Digital Wallet Policy Impacts on the Grassroots Economy and Fiscal Sustainability

2025-05-28T14:39:07+07:00

This academic article aims to analyze Thailand's "Digital Wallet" policy, implemented in the aftermath of the COVID-19 crisis. The study focuses on the macroeconomic and fiscal context, as well as the short- and long-term impacts on the grassroots economy. With over one trillion baht allocated through various programs such as "Rao Chana," "Khon La Khrueng," "Ying Chai Ying Dai," and the 10,000-baht Digital Wallet project, this initiative represents one of the largest fiscal measures undertaken to stimulate domestic consumption, enhance purchasing power, and mitigate economic hardships, especially for vulnerable populations. The Digital Wallet policy, with a budget of 450 billion baht (PolicyWatch, 2024), seeks to drive large-scale economic revitalization. The analysis finds that the policy has positively impacted local economies by boosting small business incomes and increasing cash flow within communities. However, key limitations are identified, including the risk of long-term dependency on state support, technological barriers in some areas, and concerns over fiscal sustainability due to rising public debt. The article also draws lessons from international experiences in countries like Japan, Taiwan, and China, where similar policies were implemented. It highlights that while cash handouts can stimulate short-term economic activity, poorly designed policies may lead to structural economic issues in the long run. Key policy recommendations include targeting specific groups clearly, continuously evaluating policy outcomes, providing financial literacy education alongside monetary measures, and linking fiscal stimulus to sustainable infrastructure development to maximize economic benefits and minimize fiscal risks over time.

Oh Poi : A Living Cultural Supermarkets

2025-06-02T19:09:31+07:00

This academic article aims to analyze the Oh Poi Market in Suan Phueng District, Ratchaburi Province, as a "living cultural supermarket." The objective is to explore the role of the market through cultural, economic, and social dimensions, using the conceptual frameworks of cultural capital, social capital, and economic capital . The study reveals that Oh Poi Market is not merely a commercial space for selling goods and services, but a cultural venue that vividly reflects the identity of the Karen ethnic group. This is manifested through various cultural activities, traditional performances, local cuisine, and religious rituals. Furthermore, the market plays a vital role as a driver of the local grassroots economy, closely linked to both the creative and circular economies. It utilizes cultural capital as a mechanism for producing goods imbued with narratives and embedded with social and spiritual values. Simultaneously, the market serves as a space for fostering social capital through intergenerational community activities. In particular, the active participation of local youth in learning indigenous knowledge contributes to a sense of pride in their cultural roots and enhances community sustainability across multiple dimensions. Overall, Oh Poi Market stands as a successful example of community-based cultural space management that achieves a harmonious balance among economic, social, and cultural aspects. It holds potential as a model for developing other community areas in the future.

Local Government's Role in Promoting Elderly Well-being : Strategies for Sustainable Aging Society Readiness

2025-06-16T19:17:09+07:00

This article aims to study and analyze the aging situation at the global, regional, and national levels. It also examines the role of local administrative organizations under relevant legislation in enhancing the quality of life for the elderly—focusing on health, education, occupation, environment, and state-supported welfare and benefits. The article highlights the importance of preparing individuals before entering old age and developing an effective support system that ensures older people can live with dignity, good well-being, and continued engagement in their communities. In the 21st century, the world is entering an aging society at an unprecedented pace. The United Nations has designated October 1st as the International Day of Older Persons to emphasize the importance of older adults in society. Many countries across the globe, including those in the ASEAN region, are experiencing a rapid increase in the elderly population, significantly impacting economic, social, and public health systems. In Thailand, April 13th has been recognized as the National Day for Older Persons, and the country has formulated a National Plan for the Elderly to systematically and sustainably prepare for an aging society.

THE THAI CANAL PROJECT: AN IMPACT ANALYSIS IN ECONOMIC, SOCIAL, AND ENVIRONMENTAL DIMENSIONS

2025-06-26T15:53:39+07:00

The Thai Canal Project, also known as the Kra Isthmus cutting, aims to connect the Andaman Sea with the Gulf of Thailand and has been studied extensively since the Ayutthaya period. This academic paper examines the project through four key dimensions: (1) historical and geographical aspects, (2) economic and international trade implications, (3) environmental and social impacts, and (4) security and geopolitical considerations. The analysis employs the Sustainable Development Goals (SDGs) framework and Critical Geopolitics theory to evaluate the project's feasibility. The findings suggest that while the initiative holds potential to transform Thailand into a global trade hub and generate substantial economic benefits, significant challenges remain, including marine ecosystem risks, political uncertainties, and competition with the Malacca Strait. The paper recommends conducting an in-depth feasibility study and establishing an international cooperation framework prior to project implementation.

Curriculum Development and Competency-Based School Curriculum Development

2025-06-29T11:30:35+07:00

The academic article on the development of competency-based curriculum and school curriculum aims to present the essential content related to the development of competency-based curriculum and school curriculum, which is the focus of current education, in order to be consistent with the changing situations of the world today. This article presents the essential content, including the meaning of the curriculum, the level of the curriculum, the curriculum development process, school curriculum and the process of school curriculum development, the focus of Thai education in the current situation, the meaning of competency-based curriculum and competency-based teaching and learning by reviewing, analyzing, and synthesizing documents, academic articles, or various related sources.

From the study, it was found that curriculum development is a process of planning and management to create or improve the teaching and learning process to be appropriate for learners and educational objectives. Currently, the curriculum that is the focus of Thai education is the competency-based curriculum, which is a curriculum that is a guideline for educational development that emphasizes the creation of competencies or skills necessary for learners in the 21^st century to be able to adapt and succeed in a rapidly changing society. This concept is different from traditional curricula that tend to focus more on subject matter knowledge rather than developing skills that learners can apply in real situations and can be used in the future.

The Management of Cultural Tourism in a Creative and Sustainable Manner

2025-07-14T19:06:10+07:00

Creative and sustainable cultural tourism management integrates key concepts from cultural tourism, creative tourism, and sustainable development. It aims to preserve local identity and cultural values while fostering tourist engagement through hands-on, participatory experiences. Communities play a central role as owners and managers of tourism activities, ensuring equitable revenue sharing and long-term local benefits. Destinations are developed in harmony with natural and cultural contexts. Key recommendations include: collaborative planning with communities, capacity building for local leaders, establishing inter-community tourism networks, setting quality standards, creating community development funds, incorporating creative economy principles, utilizing digital technology, conducting continuous evaluations, promoting multi-sector collaboration, and fostering cultural and environmental awareness. The goal is to create meaningful experiences, support community empowerment, and achieve sustainable development across economic, cultural, and environmental dimensions.