Journal of MCU Phetchaburi Review

EXPECTATIONS AND PERCEPTIONS OF SERVICE USERS TOWARDS THE SERVICE QUALITY OF LANG SUAN HOSPITAL, LANG SUAN DISTRICT CHUMPHON PROVINCE

Jinjuta Laobandit — 2025-04-29

The objectives of this research were 1) To study the level of expectations and perceptions of service users towards the service quality, 2) To compare the characteristics of service users with their expectations towards the service quality, 3) to compare the characteristics of service users with their perceptions towards the service quality, 4) to compare the differences in expectations and perceptions of service users towards the service quality. The sample consisted of 385 service users. The instrument employed was a questionnaire. The statistics used in data analysis represent mean, standard deviation, t-test, and one-way ANOVA. The research results revealed that 1) Expectations and perceptions of service users towards the quality of service, both overall and in each aspect, had the highest average value. The perception had an average value higher than expectations and was extremely satisfied in all aspects. 2) Service users with different genders, ages, education levels, and occupations had expectations of service users towards the quality of service. 3) Service users with different genders, ages, education levels, and occupations had different perceptions of service quality. 4) Expectations and perceptions of service users towards the quality of service were different, both overall and in each aspect. At the 0.05 statistical significance level.

TRANSFORMATIONAL LEADERSHIP AFFECTING EMPLOYEE MOTIVATION IN SAHAPATHANAPIBUL PUBLIC COMPANY LIMITED

Chanin Vijchulata — 2025-04-29

Research Objective 1) to study the transformational leadership level and motivation. 2) to compare the motivation of employees’ works operations. Classified by personal factors. 3) to study the factors that influence the motivation of employees of Sahapattanaphibul Public Company Limited. The sample was 400 employees of Sahapatanapibul PLC. The transformational leadership level in overall, with a high level. Employee motivation of Sahapatanapibul is average at a high level 2) age, position and average monthly income differ in the motivation of employees of Sahapatanapibul public company limited. 3) Motivational factors are idealized influence, inspirational motivation, intellectual stimulation and individualized consideration affects the motivation of employees, the employees of Sahapatanapibul public company limited. The variables can explain the change in the motivation of employees of Sahapatanapibul public company limited by 47.40%.

THE EFFECTIVENESS OF OPERATIONS OF THE VEHICLES SERVICE DIVISION, CENTRAL SERVICE SUPPORT DIVISION, OFFICE OF THE PRESIDENT OF PHETCHABURI RAJABHAT UNIVERSITY

supawaowadee nieamhom — 2025-04-29

The purposes of this research were to 1) study the effectiveness of operations in the Vehicles Service Division, 2)compare the effectiveness of operations in the Vehicles Service Division, Central Service Support Division,3) propose guidelines for enhancing the effectiveness of operations of the Vehicles Service Division, using a simple random sampling method (reliability = 0.810) The data were statistically analyzed by mean, standard deviation (S.D.), T-test and F-test.

The research findings revealed that: 1) the operational effectiveness of the vehicle service unit process Management and Vehicle Services was at a high level in all aspects. Among all aspects considered, the quality of service had the highest average, followed by information technology systems; 2) the comparison of the operational effectiveness of Phetchaburi Rajabhat University’s staff classified by personal factors, indicated that staff with different ages, educational levels, work experiences, and departments had differing levels of operational effectiveness in the vehicle service unit and procurement management of vehicle services, with statistical significance at the .05 level; and 3) guidelines for developing the effectiveness of operations in the vehicle service units’ procurement management and vehicle services, include improving the car reservation system through the use of new and standardized technology, continuous enhancement of car booking processes, and developing service quality aspects such as excellent service, prompt assistance, service-minded staff, and positive human relations. Additionally, Phetchaburi Rajabhat University should consider increasing the number of vehicles and enhancing operational efficiency in the vehicle service unit, focusing on providing advice, delivering high-quality service, creating a positive impression, and being willing to assist. Furthermore, it is important to increase the number of vehicles and to enhance the staff’s empathy towards providing service.

GUIDELINES FOR USING DIGITAL TECHNOLOGY FOR MANAGING A MEDIUM – SIZED GALLERY HUANTIAN ART CORP IN ZHANGZHOU, THE PEOPLE’S REPUBLIC OF CHINA

Su Hongtian — 2025-04-29

The objectives of this research were: (1) to study the management status of the medium- sized gallery HUATIAN ART CORP; and (2) to analyze the approaches to using technology for digital management and the impact of digital technology in medium-sized galleries.

This research methodology was a qualitative research. The review of the literature related to the management of medium-sized galleries, the use of digital technology for art exhibition displays, and conducting in-depth interviews with 5 experts: 1 technology expert in museums, 2 museum administrators, 1 art scholar, and 1 artist, to analyze the approaches to using digital technology for managing the medium-sized gallery HUATIAN ART CORP in Guangzhou, The People's Republic of China, based on the content analysis of the interviews.

The research findings findings were found that: (1) The management model of medium- sized galleries is evolving alongside an increasing reliance on digital technology for operational efficiency, visitor accessibility, and visitor engagement.; and (2) The integration of digital technology and artworks impacts visitor interaction, creating an engaging and immersive experience. The management approach of utilizing digital technology in medium-sized galleries will enhance operational efficiency and significantly improve the attractiveness and competitiveness of galleries in the art market.

Application of Religious Principles to Promote Ethics and Positive Behaviors of Secondary School Students in the Western Region

Saowalak Saksit — 2025-04-29

This research aimed to study the application of religious principles to promote ethics of secondary school students, 2) to study the effect of applying religious principles to promote positive behaviors of secondary school students, and 3) to compare students’ behaviors before and after applying religious principles to promote ethics and positive behaviors. The research used both qualitative and quantitative methods. The samples consisted of 300 secondary school students in grades 1-6 and 10 teachers from secondary schools in the western region, including Kanchanaburi, Ratchaburi, Phetchaburi, and Prachuap Khiri Khan. The data collection tools included questionnaires and in-depth interviews. The research results found that the application of religious principles, such as organizing practical activities related to the Five Precepts, integrating religious teachings in lessons, and using group activities to raise awareness of morality and ethics, resulted in enhancing positive behaviors, such as honesty, responsibility, and respect for others. Students who participated in the activities had significantly higher scores in ethics and positive behaviors (p < 0.05) compared to the group that did not participate. In addition, the interviews with the teachers found that: The application of religious principles in the classroom helps to create a constructive learning atmosphere and promotes positive relationships between teachers and students. However, there are still challenges such as adapting the methods to suit the learner's context and motivating the learner to participate continuously.

USING DIGITAL TECHNOLOGY IN ACADEMIC ADMINISTRATION FOR ADMINISTRATORS EDUCATIONAL INSTITUTIONS IN THE 21ST CENTURY UNDER THE PHETCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Chanpim Wongpracharat — 2025-04-29

Abstract

The objectives of this research are to 1) study the actual conditions and desired conditions of Use digital technology 2) to study the needs and necessities of using digital technology 3) to study guidelines for promoting the use of digital technology in academic administration for educational institution administrators in the 21st century under the Phetchaburi Primary Educational Service Area Office 1 population using In this research, there were 1,294 people and the samples were administrators and teachers. A sample group of 297 people. The research was divided into 2 phases: Phase 1 was the collection of quantitative data by Use the tool as a questionnaire. and analyze the data with statistics. Frequency distribution, percentage, mean, and standard deviation. and prioritization, and phase 2 is the collection of objective data. Quality through interviews. The tool is a semi-structured interview form. (Semi-Structured Interview) and data analysis using content analysis (Content Analysis) according to the objectives. of research by means of descriptions and summary in essay form.

The research results found that

The use of digital technology in academic administration for school administrators in the 21st century. Overall, the average level of performance according to actual conditions is at a high level. As for the average level of performance according to the desired conditions, it was at a high level.
Necessary needs of using digital technology in academic administration for Overall, educational institution administrators in the 21st century found that the aspect with the highest PNI_Modifiedvalue, No. 1, was the development of the learning process, No. 2 was the development of the educational institution curriculum, No. 3 was media, innovation, digital technology, and educational resources. 4 is research to develop educational quality, No. 5 is measurement and evaluation, No. 6 is educational quality assurance, and No. 7 is promoting academic cooperation with the community.
Results of the study of guidelines for promoting the use of digital technology in academic administration for educational institution administrators in the 21st century should include the following actions: 1) Development of the learning process. Digital literacy should be developed for teachers to use in organizing learning activities. learning in class Training to develop skills in using digital technology in various subject lessons, encouraging teachers to create learning units and develop learning plans to integrate digital technology in the classroom. 2) Educational institution curriculum development Should create goals/indicators for the use of digital technology. Promoting teachers to use digital technology in work and a meeting to reflect on the use of digital technology in organizing learning in the classroom and the use of digital technology in internal supervision 3) media, innovation, digital technology and learning resources A budget should be allocated to develop the Internet / WIFI network structure so that students and teachers can access learning resources. Communication for publication News and knowledge exchange and promote a learning atmosphere in the classroom, such as internet systems (WIFI), smart TVs, DLIT distance learning systems, etc. 4) Research for Improving the quality of education The use of digital technology in conducting research should be promoted, creating a website, publishing teachers' work, and exchanging knowledge through digital technology together with the network. and giving knowledge Concerning academic ethics 5) Measurement and evaluation: Teachers should be encouraged to use digital technology. To facilitate the evaluation of learning outcomes and the Academic Results Management System program (School MIS). Create a learning network under a technology system in collaboration with other educational institutions (Smart School). Create a large database (Big Data) for use in analysis. and planning to organize Education that meets the needs of the community and is competitive. 6) Quality assurance of educational institutions. Information technology systems should be developed and maintained to be modern and secure. and other benefits such as storing exams, reporting results, research results, and sharing information through the Cloud or Google Drive, etc. 7) Promoting academic cooperation with the community The digital technology system should be developed. To communicate together with parents, communities, teachers, and students through various channels. To create cooperation and organize fundraising to promote the use of digital technology in education.

Keywords: educational institution administration, academic work, digital technology

Development of a Tourism Recommender System using Design Thinking and Social Media Analytics

จริยา เต็งแย้ม — 2025-04-29

This research aims to 1) Gather and analyze data and requirements related to tourism in Sukhothai Province 2) Develop a business model for an online tourist attraction recommendation system 3) Evaluate the business model for the online tourist attraction recommendation system 4) Develop the online tourist attraction recommendation system through public relations and marketing support for tourist destinations in Sukhothai Province via the LINE Official Account platform and 5)Assess user satisfaction with the online tourist attraction recommendation system. The research employed primary data collection through in-depth interviews with one tourism expert, three business experts, and 15 tourists, as well as secondary data collection from social media platforms. The system testing was conducted with a sample group of 30 tourists. The research findings revealed that 1) tourists were interested in using the online tourist attraction recommendation system for information retrieval and travel planning 2) the business model for the system received a very high evaluation score (average 4.09) and 3) the user satisfaction with the system was rated good (average 3.93).The results of this study can be applied to further develop an online tourist attraction recommendation system using the LINE Official Account as a communication tool for disseminating tourism information and enhancing marketing effectiveness.

การบูรณาการหลักปาปณิกธรรมเพื่อส่งเสริมภาวะผู้นำของผู้บริหารองค์การบริหารส่วนจังหวัดน่าน

ภรณบดินทร์ คฤหานนท์ — 2025-04-29

Objectives of this research were: 1. To study the leadership level of Nan Provincial Administrative Organization executives. 2.The relationship between Papanikadhamma and leadership of Nan Provincial Administrative Organization executives. 3.To present the integration of Papanikadhamma principles to promote leadership of Nan Provincial Administrative Organization executives. Mixed-method research was a mixed-methods study consisting of quantitative research with a sample of 147 people using a questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and Pearson's product moment correlation coefficient. Qualitative research was conducted by in-depth interviewing 10 key informants using an interview form and descriptive content analysis. Findings were as follows: 1. The level of leadership of the executives of the Nan Provincial Administrative Organization, in general, is at a high level. 2. Vidhuro (Effective Management) – Enhances the ability to analyze and manage tasks efficiently with meticulous planning and careful consideration. It supports decision-making, minimizes errors. 3. Nissayasampanno (Good Human Relations) – Promotes collaboration among various sectors.

Smart Government Services in Sampran Town Municipality Nakhon Pathom Province

Natchayut Iamumpha — 2025-04-29

This study aims to examine the smart public service, explore challenges and obstacles of Smart City policies in smart public service delivery, and propose public policy development guidelines to enhance smart public services in Sam Phran Municipality, Nakhon Pathom Province. This qualitative research collected data through in-depth interviews with 30 purposively selected participants, including municipal executives, government officials, and local service users. Data were analyzed using content analysis.

The findings reveal that Sam Phran Municipality has implemented Smart City initiatives, particularly in public safety, by deploying CCTV cameras with facial recognition, vehicle registration detection, and real-time vehicle counting technology. Additionally, the municipality has introduced PM 2.5 air pollution monitoring and alert systems, as well as public notification services via the LINE OA application. However, challenges remain in terms of personnel’s technological skills, budget constraints, legal and regulatory barriers to program development, and data security issues. Key success factors include personnel training, budget allocation, continuous system maintenance and enhancement, and legal adjustments to ensure secure and accessible public services. The proposed policy development framework for Smart City initiatives should emphasize service tangibility, reliability, responsiveness, user confidence, and a deep understanding of service users’ needs.

THE EFFECTIVENESS OF LAND AND BUILDING TAX ADMINISTRATION IN 2019 BY LOCAL ADMINISTRATIVE ORGANIZATIONS IN THE METROPOLITAN AREA PROVINCES

Thanankan Suankeaw — 2025-04-29

This research aims to study the challenges, influencing factors, and improvement strategies for the effectiveness of land and building tax collection by local administrative organizations in metropolitan provinces. A qualitative research approach was employed, involving interviews with 20 key informants, data were analyzed by content analysis, and the findings were presented in a descriptive format. The findings revealed that (1) challenges include the complexity of tax laws, delays in legal consultations with relevant agencies, a shortage of personnel, a lack of public understanding and cooperation, and insufficient communication channels, all of which reduce tax collection efficiency. (2) Factors affecting effectiveness include budget and equipment readiness, but a shortage of skilled personnel, outdated land ownership data, and overly complex public information that confuses taxpayers. (3) Improvement strategies should focus on enhancing public understanding and attitudes towards tax compliance, promoting ethical and professional standards among tax officers, implementing continuous performance evaluations, and updating tax databases to ensure accuracy and reliability.

The Factors Affecting The Operational Success Of Social Enterprises, Don Phut District, Saraburi Province

Tiwakorn Amasiri — 2025-04-29

This study aims to examine the operations and success factors of social enterprises and to establish the social enterprise model in Don Phut District, Saraburi Province, as a prototype for other districts nationwide. A qualitative research approach was employed, with data collected through in-depth interviews with 20 key stakeholders, including representatives from government agencies, the private sector, and local communities. The data were analyzed using content analysis.

The findings indicate that the social enterprise in Don Phut District operates through an integrated approach, involving collaboration across various sectors to address local income issues. The enterprise focuses on developing high-value agriculture using organic innovations to enhance product value, while allocating at least 70% of its profits to community development. Key success factors include strong leadership, active participation from all sectors, and government support. This model can serve as a template for other districts, emphasizing community resilience, self-sufficiency, income generation, and support for vulnerable groups. Encouraging each district to develop its own social enterprise tailored to local resources and identity will foster job creation, reduce migration, and enhance the capacity to address local challenges sustainably.

NEW PUBLIC MANAGEMENT IN ACCORDANCE WITH GOOD GOVERNANCE PRINCIPLES OF PROVINCIAL OFFICE OF TOURISM & SPORTS IN THE CENTRAL REGION

Nattapong Viboonrungsun — 2025-04-29

This mixed-method research aimed to (1) study the level of new public management of the provincial tourism and sports offices in the central region, (2) compare opinions towards new public management classified by personal characteristics, (3) study the causal relationship between good governance and new public management, and (4) study the development approach of new public management based on good governance of provincial tourism and sports offices in the central region. The sample consisted of 223 personnel of the provincial tourism and sports offices in the central region and 9 key informants. Data were analyzed using percentage, mean, standard deviation, t-test, one-way analysis of variance, multiple regression analysis, and content analysis. The results of the study found that (1) new public management based on good governance was at the highest level, (2) personnel with different ages and work experiences had different opinions towards new public management based on good governance, (3) good governance principles in terms of equality, decentralization, and accountability had a causal relationship with new public management significantly at the 0.001 level, while in terms of participation, At a statistical significance level of 0.01 and (4) the new approach to public management based on the principles of good governance found that it should focus on integration with all sectors to develop the economy, society and the environment sustainably by using technology to increase efficiency while promoting good governance to create confidence and development that responds to the needs of the people.

STRENGTHENING DIGITAL TECHNOLOGY SKILLS OF THE ELDERLY FOR ACCESS TO GOVERNMENT PUBLIC SERVICES IN THE LOCAL ADMINISTRATIVE ORGANIZATION AREA BANG SAPHAN NOI DISTRICT PRACHUAP KHIRI KHAN PROVINCE

Paphawarin Somsong — 2025-04-29

This mixed-method research aimed to 1) study the level of digital technology skill development of the elderly, 2) study personal characteristics related to digital technology skill development of the elderly, 3) study factors of technology acceptance of the elderly that have a causal relationship with digital technology skill development of the elderly, and 4) study guidelines for digital technology skill development of the elderly. The sample consisted of 377 elderly people living in local administrative organizations in Bang Saphan Noi District and 14 key informants. Data were analyzed using percentages, means, standard deviations, chi-square, multiple regression, and content analysis. The results of the study found that 1) the overall digital technology skill development of the elderly was at a high level. 2) Personal characteristics, including education level and average monthly income, were significantly related to digital technology skill development of the elderly at a statistical level of 0.001. Age and occupation were significantly related at a statistical level of 0.01. 3) Factors of technology acceptance of the elderly, including perceived benefits, social influence, and perceived ease of use, were significantly related to digital technology skill development of the elderly. Statistically significant at the 0.001 level and attitudes towards usage have a statistically significant relationship at the 0.01 level. 4) Guidelines for enhancing digital technology skills of the elderly found that knowledge and understanding should be provided through various channels. Government public service applications should use easy-to-understand language, organize training activities or workshops, and create networks to create public service innovations through digital systems.

Public Confidence in the Economic Policies of Prime Minister Srettha Thavisin’s Government

Rattananan Munkong — 2025-04-29

The research titled “Public Confidence in the Economic Policies of Prime Minister Srettha Thavisin’s Government: A Case Study of Trat Province” aims to: 1) examine the public confidence in Trat Province regarding the economic policies of Prime Minister Srettha Thavisin’s government, and 2) to compare the effects of personal factors on public confidence in Trat Province towards the government’s economic policies.

This study employs a quantitative research design using a survey research method. Data were collected through questionnaires from a sample population of 400 individuals. According to the research, public confidence in Trat Province regarding the economic performance of Prime Minister Srettha Thavisin’s government is at a moderate level overall. Confidence in urgent policy measures had an average score of 2.97. Confidence in economic policies averaged at 2.88. Confidence in agricultural economic initiatives averaged at 3.09.

The hypothesis testing results indicate that people in Trat Province with differing gender, age, education levels, occupations, and monthly income levels have statistically significant differences in overall confidence toward the economic performance of Prime Minister Srettha Thavisin’s government at the 0.05 significance level.

Keywords: Confidence, Economy, Government, Srettha Thavisin, Trat Province

ADMINISTRATION IN ACCORDANCE WITH GOOD GOVERNANCE OF THONG MONGKHON SUBDISTRICT ADMINISTRATIVE ORGANIZATION, BANG SAPHAAN DISTRICT, PRACHUAP KHIRI KHAN PROVINCE

Prachum Homdang — 2025-04-29

This mixed methods research aimed to 1) study the level of administration of Thong Mongkol Subdistrict Administrative Organization, 2) study the differences between personal characteristics that have opinions towards the administration of Thong Mongkol Subdistrict Administrative Organization, 3) study the causal relationship between good governance and administration, and 4) study the guideline for developing the administration based on the principle of good governance of Thong Mongkol Subdistrict Administrative Organization. The sample consisted of 390 people living in Thong Mongkol Subdistrict Administrative Organization and 8 key informants. Data were analyzed using percentage, mean, standard deviation, t-test, one-way variance, multiple regression, and content analysis. The results of the study found that 1) the administration of Thong Mongkol Subdistrict Administrative Organization was at a high level.
2) Different personal characteristics, including age, education level, occupation, and marital status, had different opinions towards the administration at the 0.05 significance level. 3) The principle of good governance, in terms of the principle of value for money, had a causal relationship with the administration at the 0.001 significance level, as did the rule of law, the principle of participation, and the principle of responsibility. There is a cause-and-effect relationship with management at a significance level of 0.01 in terms of morality and transparency. There is a cause-and-effect relationship with management at a significance level of 0.05. And 4) Guidelines for developing management according to the principles of good governance found that there should be a plan for operations based on people's problems. The organization should be organized according to the chain of command. There should be work performed according to the orders of the executives. There should be good coordination. There should be supervision of operations to be in accordance with the plan.

NEW PUBLIC MANAGEMENT ACCORDING TO THE GOOD GOVERNANCE OF THE DEPARTMENT OF PHYSICAL EDUCATION

Lertpan Trachuwanitch — 2025-04-29

This mixed-method research aimed to 1) study the level of new public management of the Department of Physical Education, 2) compare opinions towards new public management based on the principle of good governance classified by personal factors, 3) study the relationship between good governance and new public management of the Department of Physical Education, and 4) study the new public management approach based on the principle of good governance of the Department of Physical Education. The sample consisted of 140 personnel of the Department of Physical Education and 9 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. The results of the study found that 1) new public management was at a high level overall and in each aspect. 2) Different personal characteristics, including gender, age, marital status, highest level of education, average monthly income, and length of employment, had no different opinions towards new public management. 3) Good governance, participation, and transparency had a causal relationship with new public management. Statistically significant at the 0.001 level. 4) New approaches to public management according to the principles of good governance found that there should be collaboration between the public and private sectors. Communication and public relations strategies should be adjusted by using marketing approaches from the private sector. There should be a clear vision and goals that can be measured using KPIs to evaluate results. There should be public relations on social media. There should be discipline in the use of resources. There should be a system to control and inspect the use of office materials and equipment.

OPERATIONAL POTENTIAL OF PERSONNEL IN THE GROUND SERVICE OPERATIONS DEPARTMENT OF THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Phatthaphon Rungsat — 2025-04-29

This research aims to 1) study the potential of personnel in the ground service department of Thai Airways. 2) to compare the potential of personnel in the ground service department of Thai Airways with the characteristics of personnel. 3) to study the factors impact on the potential of personnel in the ground service department of Thai Airways. The sample consisted of 385 personnel. The instrument used was a questionnaire. The statistics used for data analysis were mean, standard deviation, t-test, F-test, and multiple regression analysis. The research results found that: 1) The factors, overall and in each aspect, were at the highest level. 2) The different genders, ages, and education levels have different of the performance potential of Thai Airways ground service personnel at a significance level of 0.05. 3) Factors include skills and knowledge, motivation, and training/seminars/self-development aspect, which affect the potential of Thai Airways ground service personnel.

EMPLOYEES' WORK EFFICIENCY OF WYNDHAM GRAND PHUKET KALIM BAY, PHUKET PROVINCE

Thongthon Chaioonkaew — 2025-04-29

The objectives of this research are 1) to examine Motivating factors in work performance and the work efficiency of the employees 2) to compare the work efficiency of the employees with the characteristics of the employees 3) To study the work motivation factors that affect the work efficiency of the employees. The sample group consisted of 200 employees. The instrument employed was a questionnaire. Used in data analysis include mean, standard deviation, t-test, F-test, and multiple regression analysis.

The results of the research found that 1) Motivating factors in Work overall and in each aspect has the highest average level.. 2) The performance of employees as a whole and in each aspect is at the highest average level.. 3) Employees with differences in genders, ages, education levels, status, average monthly income and different job positions there was no effect on the work performance of employees in Wyndham Grand Phuket Kalim Bay Hotel, Phuket Province with statistically significant at the 0.05 level 4) factors for work performance, consisting of work characteristics, work policies, relationships with co-workers and supervisors, compensation and benefits, opportunities for career advancement, working environment and social conditions affecting the work efficiency of employees. And all 6 factors can explain the change in performance variability of employees at 65.40 percent.

BEHAVIOR OF WEARING HELMETS OF PEOPLE OF PEOPLE IN SAWZNKHALOK MUNICIPALITY, SAWANKHALOK DISTRICT, SUKHOTAI PROVINCE

ณรงค์ ใจดี — 2025-04-29

This independent study aimed to 1) study the level of helmet wearing behavior of people in Sawankhalok Municipality, 2) study the factors affecting helmet wearing behavior of people in Sawankhalok Municipality, and 3) study the recommendations for changing helmet wearing behavior of people in Sawankhalok Municipality. The research was conducted according to the quantitative research methodology using a survey research study. The sample group was 390 people. The research tool was a questionnaire. Data were analyzed using statistics, frequency, percentage, mean, standard deviation, and multiple regression analysis using the Enter Method. The research results found that 1) The overall level of helmet wearing behavior of people in Sawankhalok Municipality, was at a high level. 2) The overall level of factors affecting the helmet wearing behavior of people in Sawankhalok Municipality, were at a high. From the hypothesis testing, it was found that the factors of perception of safety and risk (X1) and the factors of law enforcement and control measures (X2) had a statistically significant effect on helmet wearing behavior of people in Sawankhalok Municipality at the .05 level. The prediction equations were created in the form of raw scores and standard scores as follows: raw score prediction = +.175(X1) +.157(X2) and standard score prediction = +.269(Z1) + .372(Z2). And 3.3) The recommendations for changing helmet wearing behavior of people in Sawankhalok Municipality, found that 1) creating awareness of the importance of wearing helmets, focusing on giving importance to oneself and family through various advertising media on the importance of wearing helmets and safety while riding motorcycles, and 3.2) creating activities and projects to develop knowledge of laws applicable to road users that promoted positive attitudes towards wearing helmets.

Guidelines for promoting happiness in living a valuable life for the elderly in Mae Poen Subdistrict Administrative Organization, Mae Pin District, Nakhon Sawan Province

ทัดดาว พันธุ์เขียน — 2025-04-29

This independent study aimed to 1) study the level of happiness in valuable life of the elderly in Mae Poen Subdistrict Administrative Organization, 2) compare the happiness in valuable life of the elderly in Mae Poen Subdistrict Administrative Organization, classified by personal factors and 3) study the guidelines for promoting happiness in valuable life of the elderly in Mae Poen Subdistrict Administrative Organization. The research was conducted by combining quantitative and qualitative research. The population and sample were 358 elderly people in Mae Poen Subdistrict Administrative Organization and 9 key informants. The research tools were questionnaires and interview forms. Data were analyzed using statistics, frequency, percentage, mean, standard deviation, t-test and F-test, and descriptive data analysis. The research results found that 1) The overall of happiness level in living a valuable life of the elderly in Mae Poen Subdistrict Administrative Organization was at a high level. 2) The comparison of personal factors and happiness in living a valuable life in Mae Poen Subdistrict Administrative Organization found that the elderly with different genders, ages, marital status, education, residence characteristics, and family characteristics had no different opinions on happiness in living a valuable life in Mae Poen Subdistrict Administrative Organization. Therefore, the hypothesis was rejected. And 3) The guidelines for promoting happiness in valuable elderly life in Mae Poen Subdistrict Administrative Organization, Mae Poen District, Nakhon Sawan Province found that guidelines for promoting happiness in valuable elderly life consisted of 1) Determining important mechanisms in local communities to promote the quality of elderly’s life, 2) Developing systems/mechanisms to promote good quality of elderly’s life, 3) Creating appropriate formats for promoting the quality of elderly’s life to be happy by participating people of all ages, emphasizing self-reliance, promoting youth participation, promoting the participation of working-age people, promoting local communities, and promoting the participation of mechanisms in all sectors.

NEW PUBLIC SERVICES OF LOCAL GOVERNMENT ORGANIZATIONS OF MUANG PHITSANULOK DISTRICT, PHITSANULOK PROVINCE

ณัฐวดี สิงหฬ — 2025-04-29

This research aims to 1) study the level of success in public service provision according to the new public service approach, 2) study the relationship between the new public service provision and the success of public service provision of local administrative organizations, and 3) study the new public service provision approach of local administrative organizations. The research was conducted using a mixed-method approach between quantitative and qualitative research. The population and samples were 400 people and 22 key informants. The instruments were questionnaires and interview forms. Data were analyzed using statistics, frequency, percentage, mean, standard deviation, Pearson's product moment correlation coefficient, and descriptive data analysis. The research results found that 1) the level of success in public service provision according to the new public service approach of local administrative organizations was at a high level overall, and the level of public opinion towards the new public service provision of local administrative organizations was at a high level overall. 2) The test of the relationship between the new public service provision and the success of public service provision of local administrative organizations found that the two variables were correlated at a low level (r = .202) with statistical significance at the .05 level, and 3) the new public service provision approach, the research results found that it focused on the process of public participation, creating awareness Building citizenship, setting guidelines for disseminating rice information, and receiving collective benefits through transparent and responsive local development to the needs of the public.

DISASTER PREVENTION AND MITIGATION QUALITY OF SERVICE OF THA MAI RUAK SUBDISTRICT MUNICIPALITY, THA YANG DISTRICT, PHETCHABURI PROVINCE

Thadarat Korudomchoke — 2025-04-29

This mixed-method research aimed to 1) study the quality of disaster prevention and mitigation services of Tha Mai Ruak Subdistrict Municipality, 2) compare the quality of disaster prevention and mitigation services of Tha Mai Ruak Subdistrict Municipality classified by individual characteristics, 3) study the service factors affecting the quality of disaster prevention and mitigation services of Tha Mai Ruak Subdistrict Municipality, and 4) propose guidelines for developing the quality of disaster prevention and mitigation services of Tha Mai Ruak Subdistrict Municipality. The sample consisted of 400 people in Tha Mai Ruak Subdistrict and 12 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. The results of the study found that 1) the quality of disaster prevention and mitigation services, overall and in each aspect, was at the highest level. 2) Individual characteristics, such as different incomes, had different opinions on the quality of disaster prevention and mitigation services. 3) All overall service factors affected the quality of disaster prevention and mitigation services. Statistically significant at the 0.001 level. 4) Guidelines for developing the quality of disaster prevention and relief services of Tha Mai Ruak Subdistrict Municipality found that development should be made in the matter of checking equipment and tools to ensure readiness for use. There should be the same standard for providing services. Regulations and laws should be studied precisely. There should be a clear plan for various operations. Training should be organized to provide comprehensive knowledge. An understanding of providing services in various situations should be created.

Hybrid Work Support Factors toward Work Life Balance by Employees of Power Plant Company in Thailand

Nartsuda Puttharuksa — 2025-04-29

This study aimed to investigate opinions on hybrid workplace support factors and the level of work-life balance, including the influence of hybrid workplace support factors on employees’ work-life balance. The research sample was 300 employees working in hybrid workplaces. The research instrument was a questionnaire, and the researcher collected data using an online questionnaire. A total of 245 completed questionnaires were received, resulting in a response rate of 79.29%. The data analysis employed frequency, percentage, mean, standard deviation, independent t-test, one-way ANOVA, and multiple regression analysis. The results found that employees had a high level of opinions on supporting hybrid workplaces factors in terms of policies and practices, work systems and technology, supervisors, and employee characteristics. Additionally, employees reported high levels of work-life balance. Further, different personal factors, such as gender, age, education level, job position, department, work experience, and office location, affected employees’ work-life balance. Moreover, the hybrid workplace support factors in terms of employee characteristics had a positive influence on employees’ work-life balance by 39%.

WORK MOTIVATION OF MILITARY OFFICERS UNDER THE ARMY INTERNAL AUDIT OFFICE, ROYAL THAI ARMY

Komsan Gaewsuk — 2025-04-29

This quantitative research aimed to 1. study the motivation of military officers 2.To compare the motivation classify by personal factor. Data were collected from 200 military officers under the Army Internal Audit Office of the Royal Thai Army, AIAO.RTA. Data were analyzed using mean, standard deviation, T-test, and one-way ANOVA. The research results showed that. 1) The motivation of military officers in terms of motivation factors, consisting of 5 aspects: work achievement, esteem, responsibility, and career advancement, was found to be at a high level in all aspects, except for job description, which was at a moderate level. In terms of supporting factors, there are 7 aspects: compensation, relationship with superiors, relationship with colleagues, policy and management, work environment, job satisfaction, and happiness at work. All aspects were found to be at a high level. 2) Length of employment, departments, and ages, there were statistically significant effects on the motivation of military officers. In terms of supporting factors, it was found that differences in ranks, lengths of service employment and ages had different effects on the motivation with statistical significance at 0.05.

MANAGEMENT AT THE MONASTERY ACCORDING TO THE PRINCIPLE OF "BOWON" OF TEMPLES IN PHETCHABURI PROVINCE

anucha bhalakula — 2025-04-29

This research article is a mixed-method research by interviewing 17 key informants and 15 workshop participants. It found that 1. Problems in developing monastic land include: 1) Laws: Laws are not strictly enforced due to changes in contractual parties without legal approval. 2) The Sangha is kindly managing monastic land for Buddhists to use, but has assigned relevant persons to operate. 3) The committee is a representative of the temple, but some areas cannot enforce the regulations. 4) Contracts: Some monastic land plots were leased by the original lessee to a third party, and the lease period is unknown, making it difficult to follow up and make a new contract. 2. The development process of monastic land includes: 1) Houses/communities: This allows planning, implementation, monitoring and evaluation, and responding to the needs of all parties. 2) Temples/abbots develop monastic land efficiently and benefit the religion and community. 3) Government agencies and the public sector play a role in supporting and promoting the development of monastic land to benefit all parties fairly. 3. Evaluation of monastic land development includes: 1) Use for religious purposes, such as religious learning centers and Buddhist agriculture. Religious tourism 2) Renting land to generate income for the temple, i.e. renting temple land for agriculture, commerce, cultural and religious tourism, and 3) using it for other public benefits, i.e. developing it as a learning center, cultural tourist attraction, local agriculture, 4) developing a public service base, such as a social service center or shelter for the poor, and 5) creating areas for recreational and sports activities, such as outdoor exercise areas.

MODEL FOR PROMOTING THE CREATIVE PROPAGATION OF BUDDHISM BY THE SUBDISTRICT PEOPLE'S TRAINING UNIT OF THE SANGHA, PHETCHABURI PROVINCE

Kettong Dawnapa — 2025-04-29

The research article on the development of ethnic communities in the area of the Thai Song Dam culture, Khao Yoi community, Phetchaburi province, is a mixed-method research by interviewing 17 key informants and 50 participants in the workshop. It was found that: 1. The survey of the ethnic model community of the Thai Song Dam community includes: 1) Creating awareness, preserving and cultivating both letters, speaking, listening, reading and writing; 2) Organizing activities that the Thai Song Dam people organize 1-2 times a year and according to specific festivals; 3) Creating additional careers in agriculture, making woven machinery, and raising silkworms, weaving; and 4) Solving problems, opening a forum for activities to present to relevant meetings. 2. Lessons learned from tourism in the ethnic community of the Thai Song Dam community include: 1) Learning at the beginning of the project is to create community knowledge, managing community knowledge to promote the development of the learning process for communities, groups, organizations and networks; 2) Learning during the project should present learning, passing on spoken and written language, occupations, dressing, customs and traditions, and traditional ceremonies; 3) Learning after the project ends, planning to continue traditions and culture, such as food wisdom, arts and crafts wisdom, performing arts and dressing wisdom. and wisdom in local games and 3. Creating a conservation network, including 1) determining missions, instilling beliefs, rituals, traditions, culture and local food 2) determining objectives, passing on cultural wisdom through the structural characteristics of houses, which is the identity of the Thai Song Dam people 3) creating strategies, preserving spoken and written language, occupations, dress, customs and traditions and 4) evaluating results, which requires cooperation from external agencies.

Academic administration strategies of school administrators under the Office of the Secondary Education Service Area, Phetchaburi.

Surin Samli — 2025-04-29

Abstract

This research aimed to study the academic administration strategies of school administrators under the Office of the Secondary Education Service Area, Phetchaburi in 4 aspects: 1) environmental inspection, strategic planning, strategy implementation, and strategy control and evaluation. The four academic administration strategies were compared, classified by school size, and the academic administration strategies were analyzed. The sample consisted of 285 teachers, who were selected using the Krejci and Morgan table using the stratified random sampling method. The qualified persons for interviews were 5 school administrators under the Office of the Secondary Education Service Area, Phetchaburi, using the purposive sampling method. The instruments used for data collection were questionnaires with a reliability of 0.347 and interview forms. Data analysis from the questionnaires used statistics such as frequency, percentage, standard deviation, F-test, and Scheffe’s method. Content analysis was used for the interviews. The results of the research found that 1) the academic administration strategies of school administrators according to teachers’ opinions were at a moderate level overall. When considering each aspect, strategic planning was at a high level, and environmental inspection The strategy implementation and strategy control and evaluation aspects were at a moderate level. 2) A comparison of teachers’ opinions on academic administration strategies of school administrators under the Office of the Secondary Education Service Area, Phetchaburi, found that they were statistically significantly different at the .05 level. Teachers working in different sized schools had significantly different opinions on academic administration strategies of school administrators at the .05 level. 3) The results of the analysis of academic administration strategies of school administrators under the Office of the Secondary Education Service Area, Phetchaburi, consisted of vision, mission, objectives, and 3 levels of 11 strategies.

Structural Equation Model of Reference Groups Influences Purchasing Intention of Sacred Objects.

Tanaphon Nitichaowakul — 2025-04-29

This study aims to 1) examine significance levels of reference groups and purchasing intention, 2) investigate the influence of reference groups on purchase intention which is in agreement with empirical data. It was survey research using quantitative data collection methods. research tools were questionnaires. Population includes consumers aged 20 years old and faith interested and buying sacred objects, and purchase intention. The sample size is 200 samples, equal to 20 times of the variables in the model, which are derived from number of observed variables (10) timed by 20. Structural equation model analysis (SEM) which is a multivariate analysis is used for analyzing the data.

The results show that the significance levels of reference groups, and purchasing intention are rated from moderate to high. The analysis of influence of reference groups in the models shows that influence of reference groups, on purchase intention with statistical significance at the 0.001 level. This can be concluded that reference groups affects purchase intention this agrees with the empirical data.

Keywords: reference groups, purchase intention, Sacred Objects

Guidelines for human resource development that affect the work efficiency of Golden Egret Cement Carbide (Thailand) Company Limited personnel.

ZHIYAN YE — 2025-04-29

The objective of this study was to study work efficiency. Competency factors (skills), personnel work and human resource development that affect personnel performance. and to study problems by using questionnaires and interviews as tools to collect data from 250 employees. The statistics used in the analysis are frequency, percentage, average, standard deviation, and hypothesis tests are performed using multiple regression analysis. The results of the research showed that: 1) The overall performance of GESAC employees is very high. 2) Factors that affect employee performance include performance factors. (Skills) Knowledge, skills, and self feedback, as well as human resource development factors, training, education and 3) guidelines for human resource development that affect the performance of GESAC personnel. An appropriate approach is to develop a company's human resource development policy and support scholarships by focusing on providing more human resources. By using the "Tell Me More" program to prepare language skills for employees while encouraging them to receive higher education.

HUMAN RESOURCE DEVELOPMENT OF PRIVATE SCHOOLS IN THE SYSTEM UNDER THE OFFICE OF EDUCATION PHICHIT PROVINCE

Phonnapha Suebjaitha — 2025-04-29

This research aimed to 1) study the level of human resource development in private schools, 2) compare the level of human resource development in private schools, and 3) suggest guidelines for human resource development in private schools in the system under the Office of the Provincial Education, Phichit. The research methodology was quantitative research. The sample group was 244 personnel of private schools in the system under the Office of the Provincial Education, Phichit. The research instrument was a questionnaire. The statistics used were frequency, percentage, mean, standard deviation, t-test, F-test, The research results showed that 1) the level of human resource development in private schools in the system, overall and in each aspect, was at a high level. 2) Personnel with different ages, education levels, positions, and length of service had different opinions on the level of human resource development in private schools in the system, with statistical significance at the .05 level. And 3) Suggested guidelines for human resource development are self-development training should be provided according to the curriculum of the subject matter that is in line with the subject matter group or can be applied to actual work. Teachers should be able to continue their studies at a higher level.