Journal of MCU Phetchaburi Review https://so03.tci-thaijo.org/index.php/JPR <p>วารสาร มจร เพชรบุรีปริทรรศน์ เป็นวารสารวิชาการ จัดพิมพ์เพื่อเผยแพร่บทความวิจัยและบทความวิชาการแก่นักวิจัย นักวิชาการ คณาจารย์ และนิสิตนักศึกษาเพื่อสนับสนุนการศึกษาในมิติด้านสังคมศาสตร์ ประกอบด้วยสาขาวิชาย่อย คือ ศิลปะและมนุษยวิทยา สังคมศาสตร์ ธุรกิจ การจัดการ ศาสตร์แห่งการตัดสินใจ เศรษฐศาสตร เศรษฐมิติ เพื่อเป็นประโยชน์แก่การศึกษา การสอน และการวิจัย ในมหาวิทยาลัยสงฆ์ มหาวิทยาลัยในกำกับของรัฐ มหาวิทยาลัยเอกชน ตลอดจน หน่วยงานทั้งภาครัฐและภาคเอกชน</p> en-US arkom_kun@hotmail.com (พระอาคม อาคมธีโร,ดร. หัวหน้ากองบรรณาธิการ) phetchaburi@mcu.ac.th (พระอาคม อาคมธีโร,ดร.) Wed, 31 Jul 2024 16:17:08 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 APPLICATION OF DIGITAL TECHNOLOGY IN PROVIDING SERVICE OF GOVERNMENT BANKS https://so03.tci-thaijo.org/index.php/JPR/article/view/275492 <p>The objectives of this research were (1) to study the application of digital technology in providing service of government banks, (2) to study the problems and obstacles in application of digital technology providing service of government banks, and (3) to study the guidelines to study the application of digital technology in providing service of government banks. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The research was qualitative. Key informants in this study were 24 executives and personnel of government banks by a purposive selection. The research tools were interviews. Data were analyzed by using a descriptive.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results found that (1) the application of digital technology in providing service of government banks were setting the direction of the organization. &nbsp;The direction of the organization was set in the same direction, upgrading service levels, changing the business model by using new digital technology to help improve operational processes, developing technology infrastructure, developing and improving technological equipment, software, networks, and servers, etc., to be more modern and comprehensive, creating an innovative organizational culture, creating an organizational culture. &nbsp;That was agile and flexible security.&nbsp;&nbsp; There was more strict supervision, measured or plans were established to deal with new threats and develop personnel capabilities, prepared the organization's personnel to be able to work with digital technology, (2) the problems and obstacles in application of digital technology providing service of government banks were found that the executives lacked vision, people lacked knowledge about technology. Personnel had negative attitudes, lacked of knowledge, and threats. more complicated and organizational culture that was not conducive to change, and (3) the guidelines for study the application of digital technology in providing service of government banks were found that the executives should support policy, choosing the right technology, adjust various regulations and develop personnel potential, creating a digital culture, improving infrastructure, raising safety standards and publicizing the service model to create awareness and understanding</p> Patcharee Saephun, Kamolporn Kalyanamitra , Satit Niyomyaht , Tassanee Lakkhanapichonchat Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275492 Wed, 31 Jul 2024 00:00:00 +0700 Liberal Cannabis Policy Implementation in Bangkok Metropolitan https://so03.tci-thaijo.org/index.php/JPR/article/view/275494 <p>The research objectives were: (1) to study the problems and obstacles the liberal cannabis policy implementation in Bangkok Metropolitan, (2) to study the factors affecting the success of&nbsp; the liberal cannabis policy implementation in Bangkok Metropolitan, and (3) to study the recommendations for liberal cannabis policy implementation&nbsp; in Bangkok Metropolitan. The research was qualitative. The key informants in the research included executives and personnel of government organizations, executives and civil society personnel and the general public, totaling 25 people, by the purposive selection. The research tool was a semi-structured interview form. The data analyzed by summarizing the research findings according to the specified research objectives.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results found that (1)&nbsp;&nbsp; the problems and obstacles of the liberal cannabis policy implementation in Bangkok Metropolitan was found that the policy was unclear, lacking laws and control measures, lacking of listening to the voices of the people and those involved. Policy implementation was not in the same direction and society has inconsistented opinions on the policy, (2) the factors affecting the success of the liberal cannabis policy implementation in Bangkok Metropolitan included the clarity of the policy agencies that implement policies, practitioner's attitude economic, social and political conditions, target groups/people and public relations, and (3) the recommendations for liberal cannabis policy implementation&nbsp; in Bangkok Metropolitan. It was found that policies and measures should be clearly defined. Relevant agencies must seriously implement the policy, especially controlling the misuse of marijuana, promoting accurate information and knowledge regarding marijuana policy and use, listening to the opinions of all sectors in society more and continuously evaluate and monitor the situation</p> Chatchai Satraphai, Kamolporn Kalyanamitra, Satit Niyomyaht , Tassanee Lakkhanapichonchat Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275494 Wed, 31 Jul 2024 00:00:00 +0700 Development of an Educational Game “Investigating and Seeking Knowledge about the Origin of Sang Thong” to promote the skill of summarizing Thai Literature “Sang Thong” for 5th Primary, Watsatthaphirom School, Sing Buri Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275772 <p>This research aimed to 1) Develop an educational game titled “Investigating and Seeking Knowledge about the Origin of Sang Thong” to encourage the skill of summarizing Thai literature “Sang Thong,” and 2) Compare the skill of summarizing Thai literature “Sang Thong” before and after using “Investigating and Seeking Knowledge about the Origin of Sang Thong” educational game to support the skill of summarizing Thai literature “Sang Thong.”&nbsp; Regarding to population and target group, the target group was 9 experts from purposive sampling, in contrast, the population included students under the 5<sup>th</sup> primary of Watsatthaphirom School, Sing Buri Province enrolled in 1<sup>st</sup> semester of the academic year 2023.&nbsp; Research instruments included the “Investigating and Seeking Knowledge about the Origin of Sang Thong” educational game, a learning plan of “Sang Thong,” a summary of Thai literature, and a skill assessment of summarizing Thai literature. Statistics applied were content validity, efficiency (E<sub>1</sub>/E<sub>2</sub>), average, and difference (D).</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The Research results were as follows: 1) Overall, the educational game “Investigating and Seeking Knowledge about the Origin of Sang Thong” gained a content validity of 4.69 leading to a level of high quality. Learning management of “Sang Thong,” summary of Thai literature before and after studying with the educational game namely “Investigating and Seeking Knowledge about the Origin of Sang Thong” had the efficiency (E<sub>1</sub>/E<sub>2</sub>) of 85.14/81.60 which met the criteria of 80/80. 2) In general, students under the 5<sup>th</sup> primary gained the skill of summarizing Thai literature “Sang Thong,” and the score after studying was higher than before studying with a difference (D) of +5.91.</p> Chanitta Chotchuang Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275772 Wed, 31 Jul 2024 00:00:00 +0700 The Board's Role in Community Development Funds of BAN Ao-Udom, Sriracha District, Chonburi Province. https://so03.tci-thaijo.org/index.php/JPR/article/view/275741 <p>The purposes of this research are; 1) to study understanding’s process of the board's role in community development funds of BAN Ao-Udom, Siracha District, Chonburi Province in topic of helping people; and 2) to study the board's role in community development funds of&nbsp; BAN Ao-Udom, Si Racha District, Chonburi Province.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The researcher study of the board's role in community development funds of&nbsp; BAN Ao-Udom, Si Racha District, Chonburi Province which content involving six sections; that are leadership in community development, troubleshooting, offering project plans, participation of supporting, promoting tradition and making community unity. The sample group consists of 400 people; with using Simple Random Sampling; who living in BAN Ao-Udom, Si Racha District, Chonburi Province. The instrument uses questionnaire for collecting data and statistics includes percentage, mean, Standard Deviation, t-test and F-test. The result indicates as follow;</p> <ol> <li>Personal factor of respondents finds the most of them are male of 238 people (59.0%) and female of 162 people (40.5%); they are 36-45 years old of 123 people(30.8%), follow by 46-55 years old of 92 people (23.0%), 25-35 years old of 85 people (21.2%) and aged lower than 25 years old of 58 people (14.5%) and age over 56 years old of 42 people (10.5%). They graduated high vocational certificate /diploma of 149 people (37.2%), follow by high school/ vocational certificate of 138 people (37.2%), bachelor degree of 89 people (22.2%) and graduated higher than bachelor degree of 24 people (6.0%); their salary lower than 10,000 BAHT of 171 people (42.2%), follow by salary 10,001 – 20,000 BAHT of 169 people (42.2%), 20,001- 30,000 BAHT of 51 people (12.8%) and over 30,000 BAHT of 9 people (2.2%).</li> <li>Overview of the board's role in community development funds of BAN Ao-Udom, Si Racha District, Chonburi Province is high of ( = 3.92, SD=0.65); when considering each aspect finds all in high; that are offering project plans ( = 3.94, SD=0.62), follow by making community unity ( = 3.93, SD=0.66) and the lowest of leadership in community development ( = 3.90, SD=0.82), respectively.</li> </ol> Kan Srivipasathit, Sivalai Jongjeeraphat, Yada Naphaarrak Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275741 Wed, 31 Jul 2024 00:00:00 +0700 Development of Business Model and E-Marketplace System for NFT Art https://so03.tci-thaijo.org/index.php/JPR/article/view/275692 <p>This research aimed to explore various aspects: 1) studying user requirements in NFT Marketplace platforms, 2) developing a business model for NFT Art Marketplace, 3) evaluating the developed business model for NFT Art Marketplace, 4) creating a prototype NFT Art Marketplace, and 5) assessing the efficiency of the NFT Art Marketplace prototype. This study involved 33 artists, 33 collectors, and 3 business model experts. Using both qualitative and quantitative approaches such as interviews and surveys, data analysis included typological analysis, percentages, means, and standard deviations<strong>.</strong> The findings are as follows: Firstly, the user requirements for NFT Marketplace platforms reveal that users are primarily interested in services and features that facilitate easier buying and selling of NFT. The major issues encountered are related to copyright infringement, impacting the transactions of NFT art. The proposed improvements or additional features aimed at enhancing the user experience on the NFT Marketplace include the implementation of a copyright infringement check for NFT and the addition of features to further streamline and improve the ease of buying and selling NFT. Secondly, the assessment of the NFT Art Marketplace business model revealed a highly positive Value Proposition Assessment, moderately positive Cost/Revenue Assessment, Infrastructure Assessment, Customer Interface Assessment, a moderate Threat Assessment, and a high Business Opportunity Assessment. Thirdly, the evaluation of the prototype NFT Art Marketplace indicated that among artists, there was a high perceived usefulness, high perceived ease of use, and high behavioral intention to use. Among collectors, perceived usefulness was high, perceived ease of use was high, and behavioral intention to use was high.</p> Triphol Wongsrisuphakul, Anirut Asawasakulsorn Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275692 Wed, 31 Jul 2024 00:00:00 +0700 The Public Service Quality in Accordance Withtesangahavatthus Dhamma Princples of the Banluang District Register, Nan Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275899 <p>The purposes of this research article are to 1) study the quality of public service at the Ban Luang District Registrar's Office, 2) study the relationship between the principles of Sangha Vatthu Dhamma and the quality of public services at the Ban Luang District Registration Office, and 3) study guidelines for quality development. Providing services to the public by applying the principles of Sanghawatthudhamma of the Ban Luang District Registration Office. Conducted according to the integrated research method. It is a quantitative research. which is survey research The sample group was 385 people who were eligible to vote in Ban Luang District, Nan Province. Data were analyzed by finding frequency, percentage, mean, and standard deviation. Pearson correlation coefficient test and qualitative research Through in-depth interviews with 10 key informants or people, data were analyzed using content summarization techniques to present guidelines.</p> <p>The results of the research found that 1) the quality of public service of the Ban Luang District Registration Office, Nan Province, found that the overall quality of public service was at a high level; 2) the relationship between the principles of Sangha Vatthu and the quality of public service of the office. Ban Luang district registration Overall, it is at a high level. When considering the correlation coefficient of the principles of Sanghawatthutham, there is a low level of relationship with the quality of public service of the Ban Luang District Registration Office, Nan Province &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(r = 0.256) and 3) guidelines for developing the quality of public service by Applied according to the principles of Sangha Vatthu Dhamma The following principles should be followed: 1) providing service with generosity 2) providing service with kind words 3) providing service that is useful and 4) providing service that is consistently good.</p> Ratthawit Tunkaew, Worapat Khumpong , Thitiwut Munmee Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275899 Wed, 31 Jul 2024 00:00:00 +0700 Potential Development of Government Officials in Local Administrative Organizations in Mueang Kamphaeng Phet District Kamphaeng Phet Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275900 <p>The objectives of this research article are 1) to study the level of potential development of civil servants in local government organizations in Mueang Kamphaeng Phet District, 2) to compare the potential development of civil servants in local government organizations in Mueang Kamphaeng Phet District. Classified according to personal factors 3) To study problems, obstacles, and suggestions for developing the potential of civil servants in local government organizations in Mueang Kamphaeng Phet District using quantitative research methods. The sample group was 254 civil servants obtained from Yamane's formula. The tool was a questionnaire with a confidence value of 0.932. Statistics used to analyze the data were frequency, percentage, mean, standard deviation. and testing the t-test and F-test. The research results found that 1) the level of potential development of civil servants of local government organizations in Mueang Kamphaeng Phet District The overall level was at a moderate level. 2) Civil servants of local government organizations with age and average monthly income and duration of work Different people have different opinions on potential development. Statistically significant at the 0.01 level, other aspects were not different and 3) problems, obstacles, and suggestions found that 1) the local government organization did not set guidelines or methods for personnel development that were clear and standard. Lack of cooperation Lack of budget for promotion and development and unable to use technology or new innovations to be applied in the personnel development process as well as it should be. 2) The suggestion is that local government organizations should allocate adequate budgets. Support scholarships Utilize various technologies, including creating a KM database for personnel to study and find complete information. and covers every line of work.</p> Tin Kosiyakul, Chot Bodeerat, Phasakorn Dokchan Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275900 Wed, 31 Jul 2024 00:00:00 +0700 The Potential Development of Otop Nawatwithi Community Tourism, Ban Sa Yai Chee, Noen Po Sub-district, Sam Ngam District, Phichit Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275901 <p>The objectives of this independent study are to 1) study the conditions for developing the tourism management potential of the Otop Nawatwithi community, 2) study the problems and obstacles to the development of the potential for tourism management in the Otop Nawatwithi community, and 3) study the guidelines for developing the potential for tourism management. Otop Nawatwithi Community follows an integrated research methodology. During quantitative research The sample group consisted of 233 household representatives. The instrument was a questionnaire with a confidence value of 0.844. Analyzed by frequency, percentage, mean, standard deviation. and qualitative research Includes in-depth interviews with 9 key informants. The tool is an interview form, analyzed descriptively. The results of the research found that 1) The condition of the development of tourism potential in the Otop Nawatwithi community is overall at a high level. 2) Problems and obstacles are that Ban Sa Yai Chee has problems with the basic factors of the community that result in the development of its potential. The community faces problems such as a lack of systematic water management and a problem with the drainage system in the village. causing damage to the infrastructure The village roads are narrow. cannot be expanded Including pollution problems in nearby communities, such as odors from chicken farms, etc. and 3) the approach to developing potential is to develop tourism personnel. Development of tourist attractions and facilities Development of tourism products and services Linking local tourism routes and promoting tourism community marketing through public relations</p> Nawanwat Khangkhan, kampanart wongwatthanaphong, Chot Bodeerat Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275901 Wed, 31 Jul 2024 00:00:00 +0700 Guidelines for Forest fire Prevention and Control of Communities and Government Officials A case study of the Cooperation Network in Forest fire Control, WangNokAen Sub-district, Wang Thong District, Phitsanulok Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275903 <p>The objectives of this research article are 1) to study the conditions of forest fire prevention and control operations of communities and government officials 2) to study and compare personal factors affecting forest fire prevention and control among communities and government officials 3 ) to study guidelines for forest fire prevention and control among communities and government officials. Conduct mixed methods research During quantitative research Use exploratory research studies The sample group is 238 household representatives. The instrument is a questionnaire. The statistics used to analyze the data are frequency, percentage, mean, standard deviation, t-test, F-test, and test for differences in means. Each pair using the least significant difference method. and qualitative research Through in-depth interviews with 6 key informants, analyzed using descriptive data formats. The results of the research found that 1) The level of conditions for forest fire prevention and control operations of communities and government officials. The overall level was at a high level. 2) A comparison of personal factors affecting forest fire prevention and control among communities and government officials found that people with age, occupation, average monthly income and duration of residence in the area Different communities and government officials have different opinions on forest fire prevention and control. Statistically significant at the .01 level, other aspects were not different, and 3) guidelines for forest fire prevention and control by communities and government officials found that the following actions should be taken: 1) joint discussion and negotiation between all sectors Part 2) mutual agreement, 3) implementation of the agreement, and 4) joint evaluation.</p> Prajak Suwannadet, Chot Bodeerat, Phasakorn Dokchan Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275903 Wed, 31 Jul 2024 00:00:00 +0700 Effectiveness of public Service Provision according to the local Development Plan of the Tachanuan Sub-district Administrative Organization Kong Krailat District, Sukhothai Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275902 <p>The objectives of this research article are 1) to study the effectiveness level of public service provision according to the local development plan of the Tha Klang Subdistrict Administrative Organization. 2) to study the comparison of public opinions on the effectiveness of public service provision according to the local development plan of the administrative organization. Tha Chawla Subdistrict Classified according to personal factors and 3) to study suggestions and guidelines for organizing public services according to the local development plan of Tha Kamphaeng Subdistrict Administrative Organization. Conducted according to quantitative research methods. The sample group is 385 people aged 18 years and over. The instrument is a questionnaire. Statistics used in data analysis are frequency, percentage, mean, standard deviation, t-test, F-test and from Paired testing The results of the research found that 1) the level of effectiveness in providing public services according to the local development plan of Tha Kamphaeng Subdistrict Administrative Organization. Overall, it was at a high level. 2) Comparing people's opinions, it was found that people with different genders, ages, educations, occupations, incomes, and periods of living in the area had different opinions on the effectiveness of public service provision according to the development plan. Localities are no different and 3) suggestions and guidelines for organizing public services found that the Subdistrict Administrative Organization should set policies and allocate budgets for concrete development. as well as creating cooperation with various government agencies To encourage people to participate in organizing the project. Cultural activities in the area along with improving the landscape To use in developing the benefits of land appropriately and to maximum benefit.</p> Nantachaporn Pongsopon, kampanart wongwatthanaphong, Phasakorn Dokchan Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275902 Wed, 31 Jul 2024 00:00:00 +0700 Guidelines for Cooperation in Flood Management of Communities in Tad Kloi Subdistrict Lom Kao District Phetchabun Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275905 <p>The objectives of the research study are 1) to study the conditions of flood problem management of communities in Tat Kloi Subdistrict. 2) to compare the flood problem management of communities in Tat Kloi Subdistrict. Classified according to personal factors and 3) to study ways to create cooperation in managing flood problems in communities in Tat Kloi Subdistrict. Conduct mixed methods research During quantitative research The sample group was 368 people. The tool was a questionnaire. Data was analyzed using statistics, frequency, percentage, mean, and standard deviation. and t-tests, F-tests, and qualitative research. with in-depth interviews with 6 key informants. The tool was an interview form, analyzed using descriptive data formats. The results of the research found that 1) the level of flood problem management conditions of communities in Tat Kloi Subdistrict. Lom Kao District Phetchabun Province The overall level was at a moderate level. 2) Comparing personal factors, it was found that people with age, occupation, average monthly income and length of time living in the area Different people have different opinions on community flood management, with statistical significance at the .01 level. 3) Guidelines for creating cooperation in community flood management include: 1) Preparedness that There is a mechanism for managing flood risk with people in the community, 2) preventing and reducing impacts by managing risky areas, 3) responding to emergencies in times of crisis, and 4) restoring by restoring and rebuilding to a better condition.</p> Pannara Tisantha, Tanastha Rojanatrakul, kampanart wongwatthanaphong Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275905 Wed, 31 Jul 2024 00:00:00 +0700 Factors Affecting Health and Safety in Operation of Personnel of Pho Prathap Chang Subdistrict Municipality Pho Prathap Chang District Phichit Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275907 <p>The objectives of this research article are to 1) study the level of health and safety in the work of employees, 2) factors affecting the health and safety of employees in work, and 3) study problems, obstacles, and suggestions. To promote health and safety in the work of employees Conduct quantitative research The data were collected from the entire population, namely 183 employees of Pho Prathap Chang Subdistrict Municipality. The tool was a questionnaire. Data was analyzed by frequency, percentage, mean, and standard deviation and multiple regression analysis By selecting independent variables using the Enter Method. The research results found that 1) the level of health and safety in the work of employees Overall, it is at a high level. 2) Factors that affect the health and safety of employees at work. Overall, it is at a high level. And from the hypothesis test, it was found that Work characteristics factors (X1) and economic factors (X2) influence health and safety at work. Statistically significant at the 0.01 level as follows : (1) Problems and obstacles are damaged tools and equipment for work. The allocated budget is insufficient. and there are no clear guidelines for preventing accidents and losses from employees' work. (2) The suggestion is that the municipality should allocate a budget sufficient to purchase tools and equipment for work. Work tools and equipment should be maintained and ready for use at all times. Guidelines for preventing accidents and losses from employee operations should be clearly established and cover all types of operations.</p> Punthanunt Thawonrasak , Tanastha Rojanatrakul, kampanart wongwatthanaphong Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275907 Wed, 31 Jul 2024 00:00:00 +0700 Community Participation in Driving Moral Communities with Palang Bowon : A Case Study of Moral Communities at Dong Klang Temple, Dong Klang Sub-district, Mueang Phichit District Phichit Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275909 <p>The objectives of this research article are 1) to study the level of community participation in driving a moral community with the power of merit. 2) to compare personal factors with community participation in driving a moral community with the power of merit. 3) To study problems, obstacles, and suggestions for community participation in driving a moral community with the power of merit. Conducted according to quantitative research methods. which is survey research The sample group is 343 people participating in the project, obtained from Yamane's formula. The tool is a questionnaire with a confidence value of 0.920. The statistics used to analyze the data are frequency, percentage, mean, standard deviation. and testing the t-test and F-test. The research results found that 1) the level of community participation in driving the moral community with the power of merit. Overall, it is at a high level. 2) People with age and average monthly income different There were different opinions on community participation in driving a moral community with the power of worship, with statistical significance at the 0.05 level. In other aspects, they were not different, and 3) problems, obstacles, and suggestions were found to be 1) Problems and obstacles are that people in the area still lack participation in expressing their opinions, needs, making decisions, and setting guidelines for developing operations. and public relations inviting other people to join in project implementation. 2) Suggestions are that relevant agencies should encourage people to participate in expressing opinions, needs, decisions, setting guidelines for development of operations and Participate in public relations operations to invite others to join in project implementation. Such activities</p> อภิสิทธิ์ ศรีสุพรรณ, Phasakorn Dokchan, Tanastha Rojanatrakul Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275909 Wed, 31 Jul 2024 00:00:00 +0700 Guidelines that will put you in charge of public relations under social media of the owner of the organization in charge of the Kamphaeng Phet region https://so03.tci-thaijo.org/index.php/JPR/article/view/275911 <p>The objectives of this research article are 1) to study the level of development of public relations work under social media, 2) to study the comparison of personal factors affecting the development of public relations work under social media, and 3) to study the Provide suggestions and guidelines for developing public relations work under social media. Conducted according to quantitative research methods. This is a survey research with a sample group of 264 personnel. The instrument is a questionnaire. The statistics used to analyze the data are frequency, percentage, mean, standard deviation, t-test, F-test and from individual tests. pair The results of the research found that 1) the level of development of public relations work under social media Overall, it was at a moderate level. 2) Personnel with gender, age, education, and position. and duration of work Different people have different opinions on the development of public relations work under social media. Not different and 3) Suggestions and guidelines for developing public relations work under social media. It was found that (1) there should be a preparedness plan for communicating in various crisis situations (2) information and news should be brought to the place (3) The target group should be defined. Clear public relations objectives and (4) personnel should be supported and encouraged to study and gain knowledge about public relations.</p> Mitra Kaeothung, Tanastha Rojanatrakul, kampanart wongwatthanaphong Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275911 Wed, 31 Jul 2024 00:00:00 +0700 Local political participation of the public sector in Tron Subdistrict Municipality, Tron District, Uttaradit Province https://so03.tci-thaijo.org/index.php/JPR/article/view/275929 <p>The objectives of this research article are to 1) study the level of political participation at the local level of the public sector in Tron Subdistrict Municipality. 2) compare the local level political participation of the public sector in Tron Subdistrict Municipality. Classified according to personal factors and 3) study problems, obstacles, and suggestions for local political participation of the public sector in Tron Subdistrict Municipality. Conducted according to quantitative research methods. which is survey research The sample group was 308 people. Data was analyzed by frequency, percentage, mean, and standard deviation. and the t-test and F-test. The results of the research found that 1) the level of political participation at the local level of the public sector in Tron Subdistrict Municipality Overall, it was at a high level. 2) Comparing the local political participation of the people in Tron Subdistrict Municipality, it was found that people with gender, age, education, occupation, average monthly income and length of time living in the area Different people have different opinions on participation in politics at the local level of the public sector. not different and 3) problems, obstacles, and suggestions. It was found that 1) problems and obstacles were the lack of participation in observation in the implementation of the development plan. Lack of basic democratic consciousness They rarely take part in community gatherings or public hearings on various projects. and there is still a lack of publicity Informing information 2) Suggestions found that improving the method of informing information public relations Encourage people to know the rules, laws, roles, duties, and conscience from the basics of democracy. and cultivate democracy By giving people the opportunity to participate more in decision-making in projects or activities.</p> Khomkrich Krasaesin, Tanastha Rojanatrakul, Chot Bodeerat Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275929 Wed, 31 Jul 2024 00:00:00 +0700 Guidelines for Promoting the Development of the Quality of Government Management of the Regional Education Office 1-18 https://so03.tci-thaijo.org/index.php/JPR/article/view/275930 <p>The objectives of this research article are to 1) study the level of development of the quality of public administration, 2) compare personal factors with the development of the quality of public administration, and 3) study suggestions and guidelines for promoting the development of the quality of administration. Manage the public sector Conducted according to quantitative research methods. This is a survey research. The population is 368 civil servants under the Office of the Permanent Secretary, Ministry of Education, Regions 1-18, by studying the entire population. The tool is a questionnaire with a reliability value of 0.781. Statistics used to analyze the data are frequency, percentage, mean, and deviation. Standard comparison, t-test, F-test, and pairwise testing. The results of the research found that 1) the level of development of the quality of public administration Overall, it is at a high level. 2) Civil servants with different genders, ages, education, and positions. and different periods of work have different opinions on the development of the quality of public administration. Not different and 3) Suggestions and guidelines for developing the quality of public administration of the Education Office Regions 1-18 found that (1) Education Offices in each area should bring problems Obstacles in providing services in various areas to improve, develop operating systems to respond to better and efficient service delivery through various processes such as using innovation. and digital technology in providing services, etc. (2) Educational offices in each area should have clear guidelines for their official duties, with systems and methods appropriate to their operations. and listen to various problems of service recipients regularly, such as arranging for problem listening via an online system, etc. and (3) Educational offices in each area should have a clear performance evaluation system. By giving importance to the participation of executives. To be part of the service evaluation In order to use the evaluation results to improve and develop the operations of the agency further.</p> Sudarat Amonwilaikul, Tanastha Rojanatrakul, Chot Bodeerat Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275930 Wed, 31 Jul 2024 00:00:00 +0700 Performance Effectiveness of the Village Headman and Sub-district Headmen of Dan Sai District, Loei Province https://so03.tci-thaijo.org/index.php/JPR/article/view/276048 <p>The objectives of this article are 1) to study the level of effectiveness in performing the duties of village headmen. Village headman in Dan Sai District 2) to compare personal factors affecting the effectiveness of the village headman's duties. Village headmen in Dan Sai District and 3) to study problems, obstacles, and suggestions for the performance of duties of village headmen. Village headman in Dan Sai District Conducted according to quantitative research methods. The sample group is 397 people aged 18 years and over obtained from Yamane's formula. The tool is a questionnaire with a reliability value of 0.934. Statistics used to analyze the data are frequency, percentage, mean, standard deviation and Test the t-test and F-test. The research results found that 1) the level of effectiveness in performing the duties of the village headman Village headman in Dan Sai District Overall, it is at a high level. 2) People with gender, age, education, occupation, average monthly income. and duration of residence in the area and 3) problems, obstacles, and suggestions for the performance of duties of kamnans and village headmen. Village headmen in Dan Sai District found that (1) problems and obstacles were that kamnans and village headmen were unable to perform their duties fully. Lack of information technology knowledge Communication channels are not as convenient as they should be. and lack of legal knowledge Rules and regulations for performing duties and (2) recommendations: training should be organized to provide knowledge on performing duties, legal issues, and encourage the seeking of knowledge Learn more and allocate adequate resources to support operations</p> Wasan ThongKuod, Chot Bodeerat, Tanastha Rojanatrakul Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276048 Wed, 31 Jul 2024 00:00:00 +0700 Leadership Development of Headmen and Village Headmen in the Area of SiSatchanalai District, Sukhothai Province https://so03.tci-thaijo.org/index.php/JPR/article/view/276052 <p>This research article has the objective The objectives of this independent study are 1) to study the level of leadership development of kamnans and village headmen 2) to study and compare the leadership development of kamnans and village headmen. Classified according to personal factors and 3) to study recommendations for developing the leadership of kamnans and village headmen. Conducted according to quantitative research methods. which is survey research The sample group was 399 people. The tool was a questionnaire. Data was analyzed using statistics, namely frequency, percentage, mean, and standard deviation. and the t-test and F-test. The results of the research found that 1) the level of leadership development of kamnans and village headmen Overall, it was at a high level. 2) People of different ages had different opinions on the leadership development of kamnans and village heads, with statistical significance at the 0.05 level. As for other aspects, There is no difference and 3) Suggestions for developing the leadership of kamnans and village headmen found that relevant agencies should impose clear punishments for various operations of kamnans and village headmen in order to stimulate them. Changing attitudes in working Including the project should be organized Activities to promote learning in various areas Through training processes, seminars or workshops To exchange knowledge between village chiefs, elders, and the public in order to create awareness for everyone to be responsible for their assigned duties and tasks.</p> Sukwasan Thungsab, Phasakorn Dokchan, kampanart Rojanatrakul Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276052 Wed, 31 Jul 2024 00:00:00 +0700 The Community Network Participation in Drug Prevention in Banphot Phisai District, Nakhon Sawan Province https://so03.tci-thaijo.org/index.php/JPR/article/view/276054 <p>The objectives of this independent study are 1) to study the level of participation of community networks in preventing and solving drug problems in Banphot Phisai District, 2) to compare the personal factors of community networks that affect having Participate in preventing and solving drug problems in Banphot Phisai District. Classified according to personal factors 3) To study problems, obstacles, and participation of community networks in preventing and solving drug problems in Banphot Phisai District. Conducted according to quantitative research methods. The sample group is a community network of 335 people obtained from Yamane's formula. The tool is a questionnaire with a confidence value of 0.902. Statistics used to analyze the data are frequency, percentage, mean, standard deviation. and testing the t-test and F-test. The results of the research found that 1) the level of participation of community networks in preventing and solving drug problems in the area of Banphot Phisai District Overall, it was at a high level. 2) Community networks with gender, age, education, occupation, income, and length of time working together. Training or meeting and receiving different information Different people have different opinions on participation in preventing and solving drug problems in the area of Banphot Phisai District. Not different in every aspect. 3) Problems, obstacles, participation of community networks in preventing and solving drug problems in Banphot Phisai District. It was found that (1) the budget used for operations was not sufficient (2) the network The community is unable to participate in the operations seriously and continuously, and (3) there is a lack of follow-up information. and unable to monitor orderliness at all times</p> Mana Noidee, Chot Bodeerat, Tanastha Rojanatrakul Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276054 Wed, 31 Jul 2024 00:00:00 +0700 THE DEVELOPMENT OF MATHEMATICAL REASONING ABILITIES AND ATTITUDES USING THE CONCEPT OF EXPERIENTIAL LEARNING CYCLE AND BADHAM’S QUESTIONING TECHNIQUE OF GRADE 5 STUDENTS https://so03.tci-thaijo.org/index.php/JPR/article/view/276064 <p><strong>Abstract </strong></p> <p>&nbsp; &nbsp; &nbsp; &nbsp;The purposes of this research were to 1) compare Mathematical Reason Skill of grade 5 students before and after learning the Experiential Learning cycle with questioning techniques of Badham 2) to compare the attitude of grade 5 students after learning the Experiential Learning cycle with questioning techniques of Badham. The sample were 20 students by Simple Random Sampling from Wat Paikhad School on the second semester on the academic year 2023. The research instruments consisted of lesson plans, 3 Reason Skill achievement tests and the attitude of students after leaning with Mathematical. The statistics for data analysis were mean, standard deviate and t-test (dependent samples). The results were as follow 1) The Mathematical Reason Skill of grade 5 students before and after learning the Experiential Learning cycle with questioning techniques of Badham was higher than before learning with statistically significant at level of .05 2) The attitude of grade 5 students after learning the Experiential Learning cycle with questioning techniques of Badham was higher than before learning with statistically significant at level of .05</p> Arphaphat Thuathong, Chintana Sirithanyarat , Naphaporn Yodsin Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276064 Wed, 31 Jul 2024 00:00:00 +0700 Guidelines for Managing World Heritage areasA Case study of Sukhothai Historical Park https://so03.tci-thaijo.org/index.php/JPR/article/view/276047 <p>The research article aims to 1) study the management conditions of World Heritage areas, 2) study and compare personal factors affecting the management of World Heritage areas, and 3) study guidelines for managing World Heritage areas. Conduct research according to integrated research methods. During quantitative research A survey research study was used with 236 personnel of the Sukhothai Historical Park, collected from the entire population. The tool was a questionnaire. Data were analyzed by frequency, percentage, mean, and standard deviation. and t-tests, F-tests, and qualitative research. Through in-depth interviews with 12 key informants, data were analyzed using descriptive data formats. The results of the research found that 1) the level of management conditions of World Heritage areas Overall, it was at a high level. 2) Comparison of personal factors affecting the management of World Heritage areas. It was found that personnel with different genders, ages, education, positions, salaries, and work experiences had different opinions on the management of World Heritage areas. Not different in every aspect. 3) Guidelines for managing World Heritage areas found that (1) conducting surveys to clearly register the total number of ancient sites (2) conducting academic work and restoring historical sites (3) Conducting the transfer of information and knowledge regarding area management practices (4) Conducting coordination and cooperation between agencies and communities and (5) Conducting promotion and support of benefits to the people in the area from effective management. concrete</p> Arnupoom Monthian, kampanart wongwatthanaphong, Chot Bodeerat Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276047 Wed, 31 Jul 2024 00:00:00 +0700 THE HEALTH SUPPLY CHAIN PERFORMANCE MEASUREMENT MODEL CASE STUDY OF PHETCHABURI PROVINCE https://so03.tci-thaijo.org/index.php/JPR/article/view/275950 <p>The objectives of this research were 1) to study health performance indicators; Integrated according to the supply chain theoretical framework from international indicators and standards By using the Delphi technique, the sample group represents of 18 medical at the expert level from the government sector, used a online questionnaire as a tool to collect data. The research results were found to consist of 4 dimensions, 6 components, and 32 indicators. Measurement includes the upstream dimension, including resource elements in the provision of public health services. The midstream dimension consists of infectious disease control. and the controlling non-communicable diseases (chronic). The downstream dimension consists of health service standards. and health promotion. The population health dimension includes elements of the health situation. 2) To measure the efficiency of the health supply chain. A case study of Phetchaburi Province was found every dimension of the supply chain and every element has not met the standards set by international organizations notified. It is necessary to improve each element to be efficient. Achieve standards to improve the quality of life of the people, economy and society in the future.</p> ์Nutthawut Ritmak Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/275950 Wed, 31 Jul 2024 00:00:00 +0700 PERCEIVED PRODUCT QUALITY OF FASHION CLOTHES VIA LIVE CHANNELS OF GENERATION Y CONSUMERS IN THE BANGKOK METROPOLITAN AREA. https://so03.tci-thaijo.org/index.php/JPR/article/view/276359 <p>The objectives of this research were 1) to study the demographic characteristics of the perception of quality of fashion clothes 2) to study the level of quality of fashion clothes 3) to study demographic characteristic that affect the perception of quality of fashion clothes via live channels. Use quantitative research models. The sample consisted of Generation Y consumers in the Bangkok Metropolitan Area who had experience purchasing products and services via live channels. 400 people using a specific random method. The statistics used are percentages, means, standard deviations, independent t-test, and Oneway ANOVA</p> <p>The results of this research found that the respondents were mostly female, single, with a bachelor's degree, most of whom were employees of private companies with an average monthly income of 15,001-20,000 baht. There is a high level of awareness of the quality of fashion clothes, namely product performance, features, reliability, durability, and image and reputation. In addition, the difference of gender and status there is no effect on the perception of product quality in all 5 aspects. It affects the perception of product quality in terms of reliability differently. Professions are different It has different perceived quality of features. And different average monthly income It has different perceived product quality in terms of durability and image and reputation. However, by presenting products via live channels, sellers must create diversity. It should also have a good personality, attitude and sincerity towards consumers in order to create awareness of product quality and create more confidence in purchases.</p> Tanaphon Nitichaowakul, Kittipaporn Dorkrak Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276359 Wed, 31 Jul 2024 00:00:00 +0700 แนวทางการประเมินการบริหารกิจการนักเรียนของผู้บริหารสถานศึกษาเพื่อให้มีคุณลักษณะอันพึงประสงค์โรงเรียนมัธยมศึกษาสังกัดสำนักงานเขตพื้นที่การศึกษามัธยมศึกษษเพชรบุรี https://so03.tci-thaijo.org/index.php/JPR/article/view/276884 <p>The purposes of this research were to study 1) Evaluate the student management practices of school administrators to foster desirable characteristics of secondary schools affiliated with the Phetchaburi Provincial Education Office. 2) Propose guidelines for the development of student management practices by school administrators to cultivate desirable characteristics of secondary schools affiliated with the Phetchaburi Provincial Education Office. The sample used in this research consists of 280 school administrators and teachers affiliated with the Phetchaburi Provincial Education Office. The research instrument utilized was a questionnaire, and statistical analysis included frequency, percentage, mean, and standard deviation. The results of the research found that: 1) The overall assessment of student management practices by school administrators to foster desirable characteristics in secondary schools affiliated with the Phetchaburi Provincial Education Office showed a high level of implementation. When considering specific aspects, the highest average score was observed in student management activities, followed by student management planning. The aspect with the lowest average score was promoting discipline, morality, and ethics among students. 2) The proposed guidelines for assessing student management practices by school administrators to foster desirable characteristics in secondary schools affiliated with the Phetchaburi Provincial Education Office include the following: (1) Holding planning meetings to involve parents and students representatives in alignment with school policies and developing student manuals. (2) Appointing teachers responsible for student management tasks in a clear class-level committee format to align with school policies. (3) Promoting meetings among administrative staff to plan activities for promoting student behavior and discipline. (4) Encouraging teachers to analyze data to group and identify students clearly, assisting all students. (5) Promoting the development of school curricula by incorporating democratic promotion in all learning areas to enhance students' knowledge of democracy. (6) Encouraging teachers to analyze the results of student management assessments, summarize the various activities of the student management department undertaken each academic year according to the planned objectives.</p> Jatupron Kedsadup, Somkul Tharwonkit Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276884 Wed, 31 Jul 2024 00:00:00 +0700 Guideline for approach to the Open-minded Conversation for a Safe Sex Course Among Children in Prachuap Khiri Khan Province https://so03.tci-thaijo.org/index.php/JPR/article/view/276021 <p>This research aimed : 1) study the process of creating the pen-minded Conversation for a Safe Sex Course Among Children in Prachuap Khiri Khan Province, 2) to evaluate Guideline for approach to the Open-minded Conversation for a Safe Sex Course Among Children in Prachuap Khiri Khan Province, and 3) to propose guidelines in order to apply “The Guideline for approach to the Open-minded Conversation for a Safe Sex Course Among Children in Prachuap Khiri Khan Province”. The research was based on mix methods. The targeted group of the research includes 50 parents in Prachuap Khiri Khan Province and 9 people with special expertise and performing duties related to the agencies that the researcher wanted to study in Prachuap Khiri Khan Province. Tools used in the research included 1) questionnaire, and 2) an in-depth interview form Data were analyzed using descriptive statistics. Two groups of independent t-test statistics.The results of the study found that 1. The process of organizing the Open-minded Conversation for a Safe Sex Course Among Children in Prachuap Khiri Khan Province, implements 5 activities, which are Activity 1: Introducing yourself through pictures, Activity 2: Lifeline, Activity 3: Choosing a side, Activity 4: how often do you do this with your child? And activity number 5: Practice listening attentively. 2. Evaluation of the Open-minded Conversation for a Safe Sex Course Among Children in Prachuap Khiri Khan Province indicated that (1) Participants who had trained in the course become more open-minded to communicate about sex and gender related issues within their families, with the statistic of.05 level of significance (2) Participants in this course have a higher test score than before participating in the training at .05 level of significant 3.The Guideline for applying the Open-minded Conversation for a Safe Sex Course Among Children in Prachuap Khiri Khan Province is useful. It allows participants in the training to gain knowledge and be able to put it into practice regarding of communication related to sex and gender in the family.</p> Anusorn Sukkanta, Wipavanee Phueakbuakhao Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276021 Wed, 31 Jul 2024 00:00:00 +0700 Transmedia storytelling strategies management of intangible heritage folk literature in Hunan province, the People’s Republic of China https://so03.tci-thaijo.org/index.php/JPR/article/view/276876 <p>The objectives of this research are (1) to study and analyze the content of Hunan folk culture, cultural heritage in the context of media integration; and (2) to analyze cross-media storytelling, Hunan folk literature and the form of cross-media storytelling. This research is qualitative research. By reviewing the literature on the conservation of intangible cultural heritage. Hunan folk literature Storytelling across media folk culture to analyze data and interviews with 6 folklore experts and storytelling media experts in Hunan Province and content analysis from the interviews.</p> <p>The results of the research found that (1) Hunan Province has many sources of folklore information. This article researched nine Hunan regional folklore items in the national representative list of intangible cultural heritage and discovered that the geographic area and the content has been categorized and arranged. Divided into data units and information chain Folk literature content data has been managed. (2) Digital display of folk tales using media storytelling according to the storytelling model. Using a form that participates in telling stories. Develop the telling of folk tales to be consistent with today's communication formats.</p> chaiyot vanitwatthananuwat, Jie Xiaojun Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/276876 Wed, 31 Jul 2024 00:00:00 +0700 The The English Language Subject Curriculum Design and Development by Using and Integrating the Results of the O-NET and the Royal Initiative Project of H.R.H. Princess Maha Chakri Sirindhorn to Enhance the Learning Process and Evaluation of Naresuan Palau Bo https://so03.tci-thaijo.org/index.php/JPR/article/view/271820 <p>The research of the English language subject curriculum design and development by using and integrating the results of the O-NET and the royal initiative project of H.R.H. Princess Maha Chakri Sirindhorn to enhance the learning process and evaluation of Naresuan Palau Border Patrol Police school, Huai Sat Yai sub-district, Hua Hin district, Prachuap Khiri Khan province has various purposes including 1) to develop English language curriculum for Prathomsuksa 6 students at Naresuan Palau Border Patrol Police school that integrates the Royal Initiative Projects of H.R.H. Princess Maha Chakri Sirindhorn, and 2) to study the effect of using the English curriculum of Prathomsuksa 6 students at Naresuan Palau Border Patrol Police school that integrates the Royal Initiative Projects of H.R.H. Princess Maha Chakri Sirindhorn. The research methodology focused on the participation of researchers, administrators, teachers, and students at Naresuan Pala-U Border Patrol Police School. Research tools included an English language teaching and learning management model integrated with the Royal Initiative Project, and English learning achievement tests. The target group of this research was 27 students who were studying in grade 6 at Naresuan Pala-U Border Patrol Police School. The statistics used in the research were mean and standard deviation.</p> <p>The results of the research were as follows: 1) problems in English language learning management were found in basic communication skills: listening, speaking, reading, and writing. When the majority of students had reading and writing difficulties, it resulted in low achievement on the O-NET national test, 2) an integrated English language curriculum of 1 learning unit has been developed for teaching English at the Prathomsuksa 6 level, which is an integration of content with the Royal Initiative project namely the agriculture for lunch project, and 4) students who were taught by the integrated English curriculum in cycle 1 had good progression scores (x = 69.40) and students achieved progression = 9.37 points. However, when students were developed with integrated English language teaching video recordings in cycle 2, they showed good improvement (x = 74.81) and students achieved progression = 9.37 points.</p> Pisan Pankeaw, Watchara Yenprem, Treenut Soonthonvipat, Sirikul Sritoklin, Thida Rungtheera Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/271820 Wed, 31 Jul 2024 00:00:00 +0700 Integrated Marketing Communication Strategies to Promote Sports Tourism https://so03.tci-thaijo.org/index.php/JPR/article/view/278901 <p>The study is &nbsp;Mixed-Method research aiming 1) To explore the condition of integrated marketing communication to promote sport tourism, 2) To simulate the causal factor structural equation model of integrated marketing communications that influence image of promoting sports tourism,&nbsp; 3) To present an integrated marketing communication strategy on promoting the image of sports tourism. In-depth interviews and focus group discussions and structural equation modeling SEM techniques were used. By collecting data from Thai tourists traveled to participate in running activities to promote tourism. Using a purposive selection method of 450 people, the research results showed that the causal model integrated marketing communication strategies to promote the image of sports tourism after improvement were consistent with empirical data. Relative chi-square ratio Relative (Relative Chi square Ratio: 2 /df) is equal to .380, RMSEA is equal to .016, (CFI) is equal to .999, harmonization (GFI) is equal to .973 The model acceptance index (TLI) was .94, the relative consistency (NFI) was .982, and from adjusting integrated marketing communication strategies to promote the image of sports tourism make the values harmonize to get the appropriate model. Assumptions are in harmony with empirical data, reasonably good level which is consistent with the qualitative research, it was found that Integrated marketing communication combines more than one type of marketing tool and integrates online and offline channels by considering 1) goals 2) identity 3) integration. 4) unity 5) Participation The sport tourism must get cooperation with the community and stakeholders.</p> Russarin Pattanameteewit Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/278901 Wed, 31 Jul 2024 00:00:00 +0700 THE EFFECT OF LIQUIDITY ON DEBT SERVICE ABILITY AND FINANCIAL RETURNS OF INDUSTRIAL PRODUCTS LISTED ON THE STOCK EXCHANGE OF THAILAND https://so03.tci-thaijo.org/index.php/JPR/article/view/277571 <p>This research is trying to understand how having enough money (liquidity) affects how much debt companies in the industrial product group have and how well they do financially. The researchers studied 91 companies over 3 years, from 2020 to 2022, using a database from the Stock Exchange of Thailand. They looked at different numbers and did some math to see if there was a connection between having enough money, how much debt companies have, and how well they do financially. They wanted to see if this connection was true for companies in the industrial product group during those years.</p> <p>The research found that how much money a company has compared to how much it owes doesn't really affect how responsible it is with its debt. The only thing that does have an impact is how much money the company has compared to what it owes right now. This can make the company's financial situation worse. Having more or less money compared to what it owes doesn't really affect how well the company is doing financially. However, if the company owes a lot compared to how much money it has, it can make its initial profit and how much money the company's owners make go down. On the other hand, if the company is able to pay its interest on its debt, it can make its net profit and how well the company is doing financially go up. All the numbers from the research show that these results happened by chance and not because of something else.</p> Jantima Vichitpong, SUREE BOSAKORANUT Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/277571 Wed, 31 Jul 2024 00:00:00 +0700 The Need of Pursuing in Doctoral Degree in Business Administration at Rajapark Institute https://so03.tci-thaijo.org/index.php/JPR/article/view/277515 <p>The purposes of this research were to 1) examine the need for pursuing a doctoral degree in business administration and 2) investigate opinions toward a doctoral degree in business administration, at Rajapark Institute. The sample group consisted of 400 respondents and 18 key informants. Research instruments were questionnaires and interview forms. Data were analyzed using percentage and content analysis techniques. The results revealed that 1) the perceived need for pursuing a doctoral degree in business administration was found to be 78.00%. Key motivations included the desire to apply knowledge for career advancement and occupational growth, societal acceptance, and the establishment of business connections. The identified needs encompassed a range of educational provisions, including onsite and online lectures, the inclusion of renowned guest lecturers, international field trips, experience-based selection criteria, the provision of office or research spaces equipped with databases and high-speed internet access, and the incorporation of contemporary subjects such as digital marketing, logistics, supply chain management, and modern finance into the curriculum. 2) The needs and opinions regarding doctoral-level education in business administration emphasized the importance of teaching and learning meeting established standards. The presence of expert faculty with direct experience was highlighted, as it would enable students to apply acquired knowledge in real-world professional settings, foster innovation, and conduct research that could address the needs of businesses, society, and the nation, including cultivating graduates to become forward-thinking leaders within the modern business field.</p> Tawan Vikraipat , Aniruth Phongpaew, Sirikanya Thammarungrueng, Thanatnan Sukchokenithipokhin Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/277515 Wed, 31 Jul 2024 00:00:00 +0700 THE DEVELOPMENT OF A COMPETENCY-BASED UNIT ABOUT THAI READING AND WRITING COMPETENCY TO DEVELOP THINKING ABOUT THE TOPIC : LET’S READ AND WRITE KHANOM JEEN NAM YOI, A GOOD THING IN PHRAE FOR GRADE 1 STUDENTS https://so03.tci-thaijo.org/index.php/JPR/article/view/278001 <p>The objective of this research was to develop a competency-based unit with the following objectives: 1) To construct and validate a competency-based, 2) To implement a competency-based unit by comparing the thai reading and writing competency to develop thinking with the 70 percent standard, 3) To assess opinion on teaching and learning to a competency-based unit. This study was conducted through research and development methodology. The sample consisted of 20 I grade student, studying in the second semester of the 2023 at AnubanJaroonlongrattanakan School, selected by simple random sampling. This research used one group posttest only design with the 70 percent standard. The research instruments included a competency-based, the thai reading and writing competency to develop thinking test and Questionnaire on opinions towards teaching and learning according to competency-based. Data were analyzed using mean, standard deviation, percentage, and t-test. The research results revealed that: 1. The competency-based unit about thai reading and writing competency to develop thinking ; there were 9 components: 1) Name of learning unit 2) Course learning outcomes 3) Core competencies 4) Specific competencies 5) Competency learning objectives 6) Relationship between competency objectives and learning evidence 7) Learning management 8) learning evaluation and 9) measurement and summative evaluation. The overall results of the appropriateness of learning activities were at the high level (x̄ = 4.43, S.D. = 0.52). The competency-based unit was then piloted for the further improvement. Its result was at a high level of appropriateness and ready for the implementation. 2. The implementation of the competency-based unit about thai reading and writing competency to develop thinking. found that the student's competencies on thai reading and writing competency to develop thinking after learning was higher than the 70 percent standard and statistically significant at the .05 level. 3. The overall average assessment of Grade I students' opinions on the competency-based unit was 4.68, indicating that students agreed with the teaching at the highest level.</p> <p><strong>Keywords</strong>: Competency-based learning unit, competency in reading and writing Thai language to develop thinking, Khanom Jeen Nam Yoi, a good thing in Phrae.</p> weerinya roonraek, Wichian Thamrongsotthisakul Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/278001 Wed, 31 Jul 2024 00:00:00 +0700 LABOR FACTORS AND LABOR LAWS THAT AFFECT THE DEVELOPMENT OF LOGISTICS BUSINESS SYSTEMS IN BANGKOK https://so03.tci-thaijo.org/index.php/JPR/article/view/278075 <p>The objectives of this research are 1) to study the level of labor factors and labor laws. in the logistics business system in Bangkok and 2) to study labor factors and labor laws that affects the development of the logistics business system In Bangkok It is quantitative research. The sample group consists of Logistics business operators in Bangkok, totaling 400 people. Using a systematic sampling method (Systematic sampling) and calculating the proportion of data collected using a questionnaire. Data were analyzed using descriptive statistics. Consists of mean and standard deviation and Multiple Linear Regression analysis. The results of the study found that 1) level of labor factors in the logistics business system In Bangkok Overall, it was at a high level, including the education level of workers, labor force, and labor productivity protection. Skill development, and labor productivity. Skill development in order and labor law factors in the logistics business system In Bangkok Overall it was at a high level, including compensation at the highest level, followed by retirement. Child and female labor, wages, employment contracts Working hours/leave days/holidays and general aspects. 2) Labor factors and labor laws that affect the development of logistics business systems In Bangkok They are significantly different at the 0.05 level.</p> Neeranuch Nakaumka, อำนวย ปิ่นพิลา Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/278075 Wed, 31 Jul 2024 00:00:00 +0700 ANALYSIS OF THE MEANING AND AESTHETICS OF EMBROIDERY CULTURAL HERITAGE MANCHU FOLK FOR THE DEVELOPMENT OF CULTURAL PRODUCTS IN LIAONING PROVINCE https://so03.tci-thaijo.org/index.php/JPR/article/view/278171 <p>The objectives of this research were to: 1) study and analyze Manchu folk embroidery, Liaoning Province's Intangible Cultural Heritage, The People's Republic of China; and 2) analyze the meaning and aesthetics of Manchu folk embroidery cultural heritage for the development of cultural products.</p> <p>This research was qualitative research. The research tools used were in-depth interviews. Interview with 5 experts, including cultural inheritors, Manchu folk embroidery designer and experts in the embroidery industry Data from interview content were analyzed regarding connotations. Aesthetic value of the heritage of Manchu embroidery and increasing economic value.</p> <p>The research found that: 1) Manchu embroidery is distant and outdated in the public's perception and youth lack understanding of the value of traditional culture. There is more interest in new things and the face of fashion trends. Strengthening the promotion of local tourism, exhibitions and use of online platforms can bring traditional culture back into the eyes of the public to create awareness. Understand the meaning, value, and importance of culture which will lead to the inheritance and protection of cultural heritage; and 2) combining traditional elements of Manchu embroidery with innovative modern designs that maintain uniqueness, aesthetics, and cultural significance in the development of contemporary cultural products. Therefore If supported by the government and the development of cultural industries, it will bring added value for the creative economy in Liaoning Province</p> chaiyot vanitwatthananuwat, Zhang Yong Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/278171 Wed, 31 Jul 2024 00:00:00 +0700 แนวทางการส่งเสริมศักยภาพคนไร้ที่พึ่ง เพื่อการพัฒนาผลิตภัณฑ์ในสถานคุ้มครองคนไร้ที่พึ่งกุ่มสะแก จังหวัดเพชรบุรี https://so03.tci-thaijo.org/index.php/JPR/article/view/278195 <p>The research aims to: The objectives of this research were to study: 1) the potential promotion of the destitute and develop the products in Kumsakae Home for the Destitute, Phetchaburi Province, 2) the relationship between potential promotion of the destitute and product development in Kumsakae Home for the Destitute, Phetchaburi Province, and 3) the guidelines for promoting the potential of the destitute for product development in Kumsakae Home for the Destitute, Phetchaburi Province. The mixed research methodology was applied in this study. The population used in the research consisted of 217 destitute people in Kumsakae Home for the Destitute, Phetchaburi Province. The data were analyzed by using frequency, percentage, mean, standard deviation, and Pearson’s Correlation Coefficient. The qualitative data were collected by using in-depth interviews from 9 key informants, selected by using purposive sampling method from the heads of welfare departments, handicraft professional trainers, social workers, psychologists, the caregivers for male and female welfare recipients. The data were analyzed by using content analysis. 1) Promoting the potential of the homeless and product development in the Kum Sakae. 2)There was overall a positive relationship between potential promotion of the destitute and product development in Kumsakae Home for the Destitute, Phetchaburi Province, at a high level (r=0.710), and the relationship of each aspect was between 0.270 and 0.623, with 3) The guidelines for promoting the potential of the destitute for product development were that there should be activities or training to provide knowledge and increase skills in various areas, such as training for those with existing skills to become proficient, that the training for those without skills should start practicing simple skills, and that the networks should be used for training and providing knowledge in various areas for better product development.</p> Kitiya Wongthong, Wipavanee Phueakbuakhao Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/278195 Wed, 31 Jul 2024 00:00:00 +0700 THE DEVELOPMENT OF CREATIVE ABILITY AND TEAMWORK IN THE FIELD OF VISUAL ARTS BY PROVIDING CREATIVITY – BASED LEARNING FOR SEVENTH GRADE STUDENTS https://so03.tci-thaijo.org/index.php/JPR/article/view/278302 <p>The objectives of this research were 1) to study the creative thinking abilities of Mathayom 1 students who received creative learning as a base. compared to the 70 percent threshold. 2) To study the teamwork of Mathayom 1 students who received creative learning management. 3) To study the study behavior of Mathayom 1 students who received learning management and 4) to study the satisfaction of Mathayom 1 students with creative-based learning management. The tools used in the research were 1) a learning management plan based on creative learning management, 2) a test to measure the creative thinking ability of Mathayom 1 students who received management learning management. Creative learning is the basis. It has a consistency index value of 0.89. 3) Observation of teamwork behavior of Mathayom 1 students who received learning management using creative learning management as a basis, and 4) Observation of study behavior of Mathayom 1 students who received Learning management is based on creative learning management. Statistics used include percentages, averages, and standard deviations. and content analysis.</p> Tararat Phongam, Yupin Yuenyong Copyright (c) 2024 Journal of MCU Phetchaburi Review https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/JPR/article/view/278302 Wed, 31 Jul 2024 00:00:00 +0700