Journal of MCU Phetchaburi Review

INTEGRATED BUDDHISM TO PROMOTE PEACEFUL POLITICAL CULTURE AMONG THE PEOPLE OF BANG KRANG MUNICIPALITY, MUEANG NONTHABURI DISTRICT, NONTHABURI PROVINCE

Vanida Meesaku, Ancucha Bhalakula, Phra SamuAkhom Akhomtiro — Wed, 31 Dec 2025 00:00:00 +0700

This mixed-method research aimed to 1) study the level of peaceful political culture; 2) study the relationship between Saraniyadhamma and peaceful political culture; 3) study the relationship between Saraniyadhamma and peaceful political culture; and 3) propose Buddhist integration to promote peaceful political culture. The sample consisted of 393 eligible voters aged 18 years and over in Bang Krang Municipality and 9 key informants. Data were analyzed using percentages, means, standard deviations, Pearson's product moment correlation coefficients, and descriptive content analysis. The results revealed that 1) the overall level of peaceful political culture was high; 2) the relationship between Saraniyadhamma and peaceful political culture was positive and highly positive; and 3) Buddhist integration to promote peaceful political culture emphasizes developing people's behavior, speech, and thoughts to be kind and respectful of one another. Metta kaya-karma promotes helpful actions; Metta vacikarma emphasizes polite speech to foster understanding; and Metta manokarma is respect for others' opinions and collaborative development. Public welfare instills a sense of public concern. Morality creates discipline and public spirit. Common view creates unity and consensus in joint local development, resulting in peace and sustainability and creating a political culture based on moral principles.

POLITICAL KNOWLEDGE AND UNDERSTANDING IN THE DEMOCRATIC SYSTEM OF THE PEOPLE THROUGH THE OPERATIONS OF THE THONG CHAI SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUEANG DISTRICT, PHETCHABURI PROVINCE

Nannaphat Subgaree, Dawnapa Kettong, Ancucha Bhalakula — Wed, 31 Dec 2025 00:00:00 +0700

This mixed-methods research aimed to 1) study the level of people's political knowledge and understanding in a democratic system; 2) compare people's political knowledge and understanding in a democratic system classified by personal factors; and 3) present people's political knowledge and understanding in a democratic system by applying the wisdom principle. The sample consisted of 379 people in the Thongchai Subdistrict Administrative Organization aged 18 years and over and 10 key informants. Data were analyzed using percentages, means, standard deviations, F-tests using one-way ANOVA, and descriptive content analysis. The results showed that 1) the overall level of people's political knowledge and understanding in a democratic system was at a high level. 2) The results of the comparison of people's political knowledge and understanding in a democratic system classified by personal factors revealed that differences in age, education level, and occupation resulted in significantly different opinions of people towards their overall political knowledge and understanding in a democratic system at the 0.05 level. 3) People in a democratic system should have all three types of wisdom: sutamaya-panna, which is knowledge and understanding of democracy through listening, reading, and mindful memorization. To analyze and make appropriate political decisions, Chintamayapanna is analytical thinking and awareness in sustainable community and social development, and Bhavanamayapanna is continuous participation in community activities to practice, build unity, and promote the role of quality citizens.

CREATING DEMOCRATIC POLITICAL CONSCIOUSNESS FOR THE PEOPLE IN THE OPERATIONS OF PHETCHABURI MUNICIPALITY, PHETCHABURI PROVINCE

SM1 Sukontee Mee-Anek, Dawnapa Kettong, Anucha Phalakula — Wed, 31 Dec 2025 00:00:00 +0700

This mixed-method research aimed to 1) study the level of democratic political consciousness development among the public; 2) compare public opinions on democratic political consciousness development among the public, classified by individual factors; and 3) propose the development of democratic political consciousness among the public through the application of the six Saraniyadhamma principles. The sample consisted of 393 residents in Phetchaburi Municipality aged 18 years and over and 9 key informants. Data were analyzed using percentages, means, standard deviations, F-tests, one-way ANOVA, and descriptive content analysis. The results revealed: 1) The overall level of democratic political consciousness development was high; 2) A comparison of public opinions on democratic political consciousness development among the public, classified by individual factors, revealed that differences in individual factors, including age and education level, significantly influenced the development of democratic political consciousness at the 0.05 level; and 3) The development of democratic political consciousness through the application of the six Saraniyadhamma principles consisted of: (1) Metta-kaya-karma, which promotes right and beneficial actions for others. To create awareness of rights and duties and promote political morality (2) Metta Vacīkarma: Use constructive, reasonable and kind words to create mutual understanding in political society (3) Metta Manokarma: Promote respect for different opinions, have good intentions and cooperate in developing the community under the law (4) Sathaṇobhāki: Focus on the common good, use public resources with value for the benefit of the community (5) Sīla Samanyata: Instill responsibility in duties, maintain discipline, respect the rights and freedoms of others (6) Ditthi Samanyata: Be open to listening to the opinions of all parties in order to create consensus and good attitudes towards each other in living together peacefully.

Integrating of dharma to promote the awareness of political participation of the people in the operation of the Pho Phra Subdistrict Administrative Organization, Mueang District, Phetchaburi Province

Phra Stayu Thanisar, Phrasamu Akom Akatiro, anucha ฺBhalakula — Wed, 31 Dec 2025 00:00:00 +0700

บทคัดย่อ

บทความวิจัย ผลการวิจัยพบว่า 1) ระดับการส่งเสริมจิตสำนึกการมีส่วนร่วมทางการเมืองของประชาชนในการดำเนินงานขององค์การบริหารส่วนตำบลโพพระ ภาพรวมอยู่ในระดับมาก ( = 4.35) เมื่อพิจารณาเป็นรายด้านพบว่า ด้านการมีความสามารถในการปกครองตนเองของประชาชนมีค่าเฉลี่ยอยู่ในระดับมาก รองลงมา ด้านการมีความสามัคคี และระดับต่ำสุดด้านการมีส่วนร่วม ตามลำดับ 2) ความสัมพันธ์ระหว่างการบูรณาการหลักพลธรรมกับการส่งเสริมจิตสำนึกการมีส่วนร่วมทางการเมืองของประชาชน ในภาพรวมมีความสัมพันธ์ทางบวกในทิศทางเดียวกันอยู่ในระดับสูง อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.01 เมื่อพิจารณารายด้านพบว่าทุกด้านมีความสัมพันธ์ทางบวกในระดับปานกลาง ได้แก่ ด้านปัญญาพละ รองลงมาคือ ด้านสมาธิพละ ด้านศรัทธาพละด้านสติพละ และด้านวิริยะพละ ตามลำดับ 3) โดยภาพรวมมีการปฏิบัติอยู่ในระดับมาก มีค่าเฉลี่ยเท่ากับ 4.41 ส่วนเบี่ยงเบนมาตรฐานเท่ากับ S.D. = 0.46 เมื่อพิจารณาเป็นรายด้านพบว่า ทุกด้านมีการปฏิบัติอยู่ในระดับมาก ได้แก่ ด้านสติพละ ( = 4.47) รองลงมาคือ ด้านสมาธิพละ ด้านวิริยะพละ ด้านปัญญา และด้านที่มีการปฏิบัติอยู่ในลำดับสุดท้าย ได้แก่ ด้านศรัทธาพละ ในด้านการมีความสามารถในการปกครองตนเองของประชาชน ประชาชนมีบทบาททางการเมืองในท้องถิ่นมากขึ้น โดยเสริมสร้าง องค์ความรู้ และเครือข่ายทางการเมืองท้องถิ่น ซึ่งนำไปสู่การมีส่วนร่วมทางการเมืองท้องถิ่นรูปแบบอื่น ๆ องค์ความรู้ที่ได้สังเคราะห์จากการวิจัย คือ การบูรณาการหลักพลธรรมเพื่อส่งเสริมจิตสำนึกการมีส่วนร่วมทางการเมืองของประชาชนในการดำเนินงานขององค์การบริหารส่วนตำบลโพพระ อำเภอเมืองเพชรบุรี จังหวัดเพชรบุรี โดยมีหลักการสำคัญ 3 ประการ

DEVELOPMENT ELDERLY QUALITY OF LIFE UNDER THE GOVERNMENT POLICY OF HUAHIN MUNICIPALITY, PRACHUAP KHIRI KHAN PROVINCE

Boongua Lekky, Phachara Sartngern — Wed, 31 Dec 2025 00:00:00 +0700

This mixed-methods research aimed to 1) study the quality of life of the elderly according to government policy; 2) study the differences between personal characteristics and quality of life of the elderly according to government policy; 3) study the causal relationship between factors in providing welfare for the elderly and quality of life of the elderly according to government policy; and 4) study the guidelines for improving the quality of life of the elderly according to government policy. The sample consisted of 400 elderly aged 60 years and over residing in Hua Hin Municipality and 8 key informants. Data were analyzed using percentages, means, standard deviations, t-tests, one-way ANOVA, multiple regression, and content analysis. The results revealed that 1) the quality of life of the elderly according to government policy is at a high level; 2) different personal characteristics did not differ from each other in terms of quality of life of the elderly according to government policy; and 3) factors in providing welfare for the elderly, including medical and public health services and welfare allowances, have a causal relationship with quality of life of the elderly according to government policy with a statistically significant level of 0.001. Social activities and public facilities and services have a causal relationship with quality of life of the elderly according to government policy. Statistically significant at the 0.01 level and 4) guidelines for improving the quality of life of the elderly according to government policy found that additional occupations should be provided for the elderly, there should be a security guard to monitor safety within the community, there should be regular health checks for the elderly, the environment within the community should be created to be safe, there should be a club for the elderly, activities should be organized to build relationships between the elderly, people in the community and children.

The Model of Change Management of Executive for Private Schools under Office of the Private Education Commission Province Nonthaburi

Pattaya Lekpeang — Wed, 31 Dec 2025 00:00:00 +0700

This study aimed to (1) investigate the components of change management among administrators of private educational institutions under the Office of the Private Education Commission in Nonthaburi Province, (2) develop a model of change management, and (3) evaluate the developed model. A mixed-methods approach was employed. The quantitative research involved a sample of 443 participants, comprising administrators and teachers from private schools in Nonthaburi Province, using a questionnaire. Data were analyzed using frequency, percentage, mean, and standard deviation. The qualitative research used a focus group of nine experts to evaluate and validate the model through content analysis. The model was further assessed in terms of accuracy, appropriateness, feasibility, and usefulness using statistical analysis.

The findings revealed that (1) the overall components of change management were at the highest level. The ranking by importance included motivation, team building, short-term goal setting, communication, environmental analysis, awareness building, and sustaining the new culture. (2) The developed change management model comprised seven components: motivation, team building, short-term goal setting, communication, environmental analysis, awareness building, and sustaining the new culture. (3) The evaluation of the model in terms of accuracy, appropriateness, feasibility, and usefulness indicated that all four aspects were rated at the highest level. These results demonstrate that the proposed model is valid, practical, and beneficial for enhancing change management among private educational administrators.

GUIDELINES FOR THE DEVELOPMENT OF PUBLIC SERVICES TOWARD BECOMING A DIGITAL ORGANIZATION OF PHETCHABURI MUNICIPALITY, PHETCHABURI PROVINCE

Patarasaya Pormsorn, Walaiporn Chinnasri — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to 1) Study the level of public service development of Phetchaburi Municipality. 2) Compare public opinions on the development of public services of Phetchaburi Municipality classified by personal characteristics. 3) Study the factors of digital organization that have a cause-and-effect relationship with the development of public services of Phetchaburi Municipality. 4) Study the guidelines for the development of public services towards becoming a digital organization of Phetchaburi Municipality. The sample group consisted of 390 people aged 18 and over of Phetchaburi Municipality and 10 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. Findings: 1) the development of public services in Phetchaburi Municipality is at a high level. 2) Individual characteristics, including different occupations, have different opinions on the development of public services in Phetchaburi Municipality, Phetchaburi Province. 3) Overall, factors related to digital organization, including digital thinking, digital knowledge and skills, and digital culture, have a cause-and-effect relationship with the development of public services in Phetchaburi Municipality, with a statistically significant relationship at the 0.001 level. Digital processes also have a statistically significant cause-and-effect relationship with the development of public services in Phetchaburi Municipality, with a statistically significant relationship at the 0.01 level. 4) Guidelines for developing public services towards becoming a digital organization in Phetchaburi Municipality include developing digital infrastructure, enhancing quality of life, maintaining peace, promoting the economy and tourism, managing environmental resources, and preserving culture, emphasizing the use of modern technologies such as AI, IoT, GIS, and digital platforms to enhance service efficiency, transparency, accessibility, and sustainability.

GUIDELINES FOR ENHANCING DIGITAL TECHNOLOGY SKILLS OF LOCAL GOVERNMENT PERSONNEL: A CASE STUDY OF MUEANG PRACHUAP KHIRI KHAN DISTRICT, PRACHUAP KHIRI KHAN PROVINCE

Nithima Ngernsuwan, Walaiporn Chinnasri — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to 1) Study the level of enhancing digital technology skills of local government personnel. 2) Compare opinions on enhancing digital technology skills of local government personnel classified by personal characteristics. 3) Study factors of technology acceptance of personnel that have a causal relationship with enhancing digital technology skills of local government personnel. 4) Guidelines for enhancing digital technology skills of local government personnel. The sample consisted of 227 personnel in local government organizations in Mueang Prachuap Khiri Khan District and 14 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. Findings: 1) The enhancement of digital technology skills among local government personnel is at a high level. 2) Local government personnel with different genders and educational levels have different opinions on enhancing digital technology skills among local government personnel. 3) Factors related to personnel's technology acceptance, perceived ease of use, attitude toward use, and motivation for use are causally related to enhancing digital technology skills among local government personnel at the 0.001 level, perceived benefits at the 0.01 level, and social influence at the 0.05 level. 4) Guidelines for enhancing digital technology skills among local government personnel should integrate skills of understanding, using, creating, and accessing in a balanced manner, while promoting positive attitudes and learning through real experiences. Furthermore, they should develop a comprehensive infrastructure and support system for technology use.

Study Competencies of Pre – Services Teachers Phetchaburi Rajabhat University

tanadet kaewseang — Wed, 31 Dec 2025 00:00:00 +0700

The purposes of this research were: 1) to study the competencies of pre-service teachers at Phetchaburi Rajabhat University, and 2) to compare the competencies of pre-service teachers at Phetchaburi Rajabhat University classified by academic programs. The sample group consisted of fourth-year pre-service teachers in the academic year 2024 from 14 academic programs of Phetchaburi Rajabhat University. Gender was not specified, and samples were selected using stratified random sampling. The research instrument was a competency assessment form for fourth-year pre-service teachers based on the PTRU Model of competency-based teacher education developed by Rajabhat Universities. The statistics employed for data analysis included frequency, percentage, mean, standard deviation, and analysis of variance (ANOVA).

The results revealed that: 1) overall, the competencies of pre-service teachers at Phetchaburi Rajabhat University were at the highest level. Considering each aspect, the highest mean score was found in “good citizenship,” followed by “teamwork,” while the lowest mean score was in “assessment and evaluation.” 2) When classified by academic programs, statistically significant differences at the .05 level were found among the competencies of pre-service teachers between: Physical Education and Thai; Thai and English, Biology, and Computer; English and Social Studies, Art Education, and Mathematics; as well as Mathematics and Biology and Computer.

GUIDELINES FOR IMPROVING THE QUALITY OF PUBLIC HIRE VEHICLE SERVICES IN HUA HIN DISTRICT, PRACHUAP KHIRI KHAN PROVINCE

Wanida Neamsin, Walaiporn Chinnasri — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to 1) Study the level of development of public transport service quality. 2) Compare opinions on the development of the quality of public transportation services classified by personal characteristics. 3) Study the factors in service that have a causal relationship with the quality of public transport service. 4) Guidelines for developing the quality of public transport service. The sample group consisted of 384 Thai people who use public transport services in Hua Hin District and 10 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. Findings: 1) the development of public transportation service quality is at a high level. 2) People with different ages, education levels, occupations, and average monthly incomes have different opinions on the quality of public transportation services. 3) Service factors, including price and service process, have a cause-and-effect relationship with public transportation service quality, with a statistical significance level of 0.001. Recipient perception is at a statistical significance level of 0.01, and recipient expectations are at a statistical significance level of 0.05. 4) Guidelines for improving the quality of public transportation services should include clear standards for staff training, vehicle safety, and transparency in information provision. These include a system for responding to and listening to passenger feedback quickly, promoting understanding of the needs of diverse customer groups, and building confidence through modern inspection measures and technology to increase satisfaction and trust, ensuring sustainable long-term service use.

THE RELATIONSHIP BETWEEN QUALITY OF WORK LIFE AND WORK EFFICIENCY OF PERSONNEL OF THE OFFICE OF THE PRIVATE EDUCATION COMMISSION

ลัธธนันต์ จิตรมหรรณพ, Vilasinee Jintalikhitdee — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to: 1) study the quality of work life of personnel at the Office of the Private Education Commission; 2) study the work efficiency of personnel at the Office of the Private Education Commission; and 3) study the relationship between the quality of work life and work efficiency of personnel at the Office of the Private Education Commission. This quantitative research was conducted with a sample of 165 civil servants, government employees, and contract employees working at the Office of the Private Education Commission. The research instrument was a questionnaire that was validated for content validity by three experts. The index of item-objective congruence (IOC) of the entire questionnaire was .99. The questionnaire was then tested (try-out) with 30 non-sample participants to determine the alpha coefficient of the entire questionnaire, which was .97. Statistics used for data analysis included percentage, mean, standard deviation, and Pearson's product moment correlation coefficient. The research results found that: 1) the overall quality of work life of the Office of the Private Education Commission personnel was at a high level. 2) the overall work efficiency of the Office of the Private Education Commission personnel was at a high level. 3) The relationship between work quality and work efficiency was moderate (r = .65). This research can be used as a guideline for improving the quality of work life of personnel, as well as for improving and developing various management aspects to increase personnel's work efficiency.

THE PERFORMANCE EFFICIENCY OF THE PERSONNEL AT THE OFFICE OF THE PRIVATE EDUCATION COMMISSION

ลัธธนันต์ จิตรมหรรณพ — Wed, 31 Dec 2025 00:00:00 +0700

This research aims to 1) study the performance of personnel at the Office of the Private Education Commission (OPEC) and 2) compare the performance of personnel at the OPEC by individual factors, including gender, age, education level, average monthly income, and length of employment. This research is a quantitative study. The sample consisted of 165 civil servants, government employees, and contract employees working at the OPEC. Multi-stage sampling was used, including stratified random sampling, quota random sampling, and simple random sampling. Data were collected using a questionnaire. Reliability was analyzed using Cronbach's Alpha Coefficient. The reliability of the entire questionnaire was .97. The research statistics used included descriptive statistics, including percentages, means, and standard deviations, and inferential statistics, including t-tests and one-way ANOVAs. The results revealed that 1) the overall performance efficiency of the Office of the Private Education Commission personnel was at a high level. 2) The performance efficiency of the Office of the Private Education Commission personnel with different genders, ages, education levels, average monthly income, and length of employment did not differ significantly.

GUIDELINES FOR USING NAM DOKMAI MANGO TO PROMOTE CAREERS AND GENERATE SUSTAINABLE INCOME OF BAN SANGTAWAN COMMUNITY OF PETCHCHOMPOO SUBDISTRICT AT KOSAMPHI DISTRICT IN KAMPHAENG PHET PROVINCE

Sirinpron Keangkason, Pradit Prasomthong, Rattapon Poomarinpong — Wed, 31 Dec 2025 00:00:00 +0700

This research employed a participatory action research methodology with two main objectives: (1) to explore sustainable approaches for utilizing Nam Dok Mai mangoes as a foundation for income generation within the community, and (2) to promote the processing and product development of Nam Dok Mai mangoes for the Sangtawan community in Phetchomphu Sub-district, Kosamphi Nakhon District, Kamphaeng Phet Province. Key informants included the village head and the leader of the Sangtawan Women's Occupational Group. The target groups were divided into: (1) a qualitative research group consisting of five representatives from the women’s occupational group and relevant stakeholders, and (2) a participatory action research group involving 20 members of the community’s women’s group who participated in hands-on product development training. Data were collected through in-depth interviews, focus group discussions, brainstorming sessions, and questionnaires. The data were analyzed using descriptive statistics including percentage, mean, and standard deviation, as well as inductive reasoning.

The research findings revealed that: (1) The potential for utilizing Nam Dok Mai mangoes as a sustainable income-generating resource was identified through the production of dried mango sheets. The analysis of community capacity and participation indicated a strong demand for aesthetically appealing and unique products, along with an interest in online sales channels. There was a clear need for training in product design and digital marketing. (2) The promotion of mango sheet processing for the community was carried out through capacity building and product development. Brainstorming sessions and hands-on product development training were organized to help the interested group of housewives in Ban Saeng Tawan community create distinctive, convenient-to-consume products with unique identities. The research team and guest experts provided knowledge and guidance, enabling participants to implement and continue the process independently. The project also included the co-creation of product logos, labels, and attractive packaging, as well as training on online marketing strategies to increase income. In addition, business planning and distribution strategies were developed collaboratively. Upon completion of the project, follow-up assessments showed that the production and distribution of mango sheets by the housewives’ group in Ban Saeng Tawan community was successful. The initiative led to continuous production, significantly increased income through expanded online sales channels, and ultimately enhanced the quality of life and sustainable self-reliance of the community.

GUIDELINES FOR THE DEVELOPMENT OF PUBLIC SERVICES BASED ON THE PRINCIPLES OF GOOD GOVERNANCE: A CASE STUDY OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN PHOTHARAM DISTRICT, RATCHABURI PROVINCE

Piyaphon Jirasuttisan, Walaiporn Chinnasri — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to 1) Study the level of public service development of local administrative organizations. 2) Compare public opinions on the development of public services of local administrative organizations classified by personal characteristics. 3) Study the principles of good governance that have a cause-and-effect relationship with the development of public services of local administrative organizations. 4) Study the development guidelines for public services under the concept of good governance. The sample group consisted of 246 personnel working in local administrative organizations in Photharam District and 9 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. Findings: 1) The overall development of public services by local administrative organizations was at a high level. 2) Personnel with different genders, ages, marital status, education levels, and average monthly incomes have different opinions on the development of public services of local administrative organizations. 3) Good governance principles, including ethics, transparency, and participation, had a statistically significant cause-and-effect relationship with the development of public services by local administrative organizations at the 0.001 level. The rule of law also had a statistically significant cause-and-effect relationship at the 0.01 level. 4) Guidelines for developing public services under the principles of good governance should develop sustainable infrastructure and environment, enhance quality of life in terms of health and education, and promote safety with public participation. It also supports natural resource management, ecotourism, and the promotion of arts and culture alongside modern technology for sustainability.

Guidelines for developing public participation in local development planning of Bang Phae Subdistrict Municipality, Bang Phae District, Ratchaburi Province

jintana hemaiyara, Bamphen Maitrisopon — Wed, 31 Dec 2025 00:00:00 +0700

การวิจัยครั้งนี้เป็นแบบผสานวิธี มีวัตถุประสงค์ 1) เพื่อศึกษาระดับการมีส่วนร่วมของประชาชนในการจัดทำแผนพัฒนาท้องถิ่นของเทศบาลตำบลบางแพ อำเภอบางแพ จังหวัดราชบุรี 2) เพื่อศึกษาความสัมพันธ์ระหว่างปัจจัยส่วนบุคคลกับการมีส่วนร่วมของประชาชน 3) เพื่อเปรียบเทียบความคิดเห็นในการมีส่วนร่วมของประชาชน 4) เพื่อศึกษาปัจจัยการมีส่วนร่วมจำแนกตามปัจจัยส่วนบุคคลที่ส่งผลต่อการมีส่วนร่วมของประชาชน 5)เพื่อนำเสนอแนวทางการมีส่วนร่วมของประชาชนในการจัดทำแผนพัฒนาท้องถิ่นของเทศบาลตำบลบางแพ อำเภอบางแพ จังหวัดราชบุรี ราชบุรี โดยการวิจัยเชิงปริมาณ ใช้แบบสอบถาม วิเคราะห์ข้อมูลโดยใช้ค่าสถิติเชิงพรรณนา ได้แก่ ค่าร้อยละ การแจกแจงความถี่ ค่าเฉลี่ย (Mean) ส่วนเบี่ยงเบนมาตรฐาน (S.D.) และสถิติเชิงอนุมานโดยใช้สถิติไคสแควร์ (Chi-square) ในการทดสอบไคสแควร์ (Chi-square test) ใช้สถิติ one-way ANOVA สำหรับเปรียบเทียบความแตกต่างระหว่างตัวแปรอิสระที่มี 3 กลุ่มขึ้นไป และหากพบว่ามีความแตกต่างกัน อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.05 จะทำการทดสอบความแตกต่างรายคู่ด้วยวิธีการ LSD (Least Significant Difference Test) และการวิเคราะห์การถดถอยพหุคูณ (Multiple Regression Analysis) ส่วนการวิจัยเชิงคุณภาพ ใช้สัมภาษณ์เชิงลึก (In-Depth Interview) วิเคราะห์ข้อมูลโดยใช้เทคนิค การวิเคราะห์เนื้อหา (Content Analysis) กลุ่มตัวอย่างที่ใช้ในการวิจัย ได้แก่ ประชาชนที่อาศัยอยู่ในเขตเทศบาลตำบลบางแพ อำเภอบางแพ จังหวัดราชบุรี จำนวน 390 คน กำหนดขนาดกลุ่มตัวอย่างโดยใช้สูตรคำนวณของ ทาโร่ ยามาเน่ (Taro Yamane, 1970 : 725) ใช้วิธีการสุ่มกลุ่มตัวอย่างโดยใช้หลักความไม่น่าจะเป็นและผู้วิจัยใช้การเลือกสุ่มกลุ่มตัวอย่างแบบเฉพาะเจาะจง 10 คน คือตัวแทนระดับผู้บริหารของเทศบาลตำบลบางแพ จำนวน 2 คน ตัวแทนบุคลากรในเขตเทศบาลตำบลบางแพ จำนวน 4 คน และตัวแทนชุมชนในเขตเทศบาล จำนวน 4 คน วิธีการแจกแบบสอบถามในรูปแบบการสัมภาษณ์เชิงลึก ( In-Depth Interview)

ผลการวิจัยข้อมูลลักษณะส่วนบุคคลของกลุ่มตัวอย่างผู้ตอบแบบสอบถามส่วนใหญ่เป็นเพศหญิง ร้อยละ 56.92 มีอายุ 31-40 ปี ร้อยละ 22.56 จบการศึกษาต่ำกว่าระดับปริญญาตรี ร้อยละ 77.95 ประกอบอาชีพ รับจ้างทั่วไป ร้อยละ 42.82 มีรายได้เฉลี่ยต่อเดือน 10,001-20,000 บาท ร้อยละ 44.62 และอาศัยอยู่ในชุมชนนานกกว่า 10 ปี ร้อยละ 63.03 การมีส่วนร่วมของประชาชนในการจัดทำแผนพัฒนาท้องถิ่นอยู่ในระดับปานกลาง ปัจจัยส่วนบุคคลในภาพรวม อายุ ระดับการศึกษา อาชีพ รายได้เฉลี่ยต่อเดือนและระยะเวลาที่อาศัยอยู่ในชุมชน มีความสัมพันธ์กับการมีส่วนร่วมของประชาชน อายุ รายได้เฉลี่ยต่อเดือน อาชีพ ระดับการศึกษาต่างกัน มีระดับการมีส่วนร่วมแตกต่างกันความรู้ความเข้าใจ ความผูกพันต่อชุมชน ผู้นำชุมชนและการสื่อสารมีความสัมพันธ์เชิงเหตุผลกับการมีส่วนร่วมของประชาชนในการจัดทำแผนพัฒนาท้องถิ่น ประชาชนมีการตัดสินใจร่วมกันในการเสนอแผนพัฒนาด้านโครงสร้างพื้นฐาน ถนน ประปา ไฟฟ้าเป็นส่วนใหญ่ มีคณะกรรมการคอยตรวจสอบการดำเนินงานมีความพึงพอใจในระดับหนึ่ง มีความไม่เท่าเทียมกันในการได้รับผลประโยชน์ การประเมินผลเป็นแบบหลวมๆเช่นตรงตามแบบ ความสะอาด ประชาชนยังขาดความรู้เชิงลึกในการตรวจสอบประเมินผล

เทศบาลควรแนวทางมาตรฐานการส่งเสริมการมีส่วนร่วมของประชาชน ในทุกขั้นตอนของการจัดทำแผนพัฒนาท้องถิ่น ทั้งการตัดสินใจ การดำเนินงาน การรับผลประโยชน์และการประเมินผลเพื่อให้เกิดความเสมอภาคและความโปร่งใส ควรมีนโยบายสนับสนุนการพัฒนาศักยภาพผู้นำชุมชนและคณะกรรมการตรวจสอบ โดยจัดอบรมความรู้ด้านการวางแผน การกำกับโครงการและการประเมินผลอย่างเป็นระบบ

คำสำคัญ: การมีส่วนร่วม; แผนพัฒนาท้องถิ่น; เทศบาลตำบลบางแพ

Development of a Circular Economy and Creative Spaces for the Ratchaburi Dragon Jar Entrepreneurs Community

Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to: (1) develop a circular economy system, and (2) create a creative space for the Ratchaburi Dragon Jar entrepreneurs. Research Methodology : The study employed a mixed-methods research design that integrated three types of research: Survey research – conducted using questionnaires with a population of 22 participants; Qualitative research – conducted through in-depth interviews with 12 participants; and Action research – involving 60 participants.The collected data were analyzed using statistical methods to calculate the mean and standard deviation, and the results were categorized and synthesized to align with the research objectives.

Research Findings : The overall findings indicated that the development of the circular economy system was at a moderate level. The application of the circular economy concept was integrated with traditional local knowledge in the production of Ratchaburi Dragon Jars, following the 3R principle: Reduce: Efficient use of clay resources. Defective jars that were damaged during production but not yet fired could be reprocessed and reused as raw clay for subsequent production. Reuse: Fired jars that were imperfect could be sold as lower-grade products or repaired and redesigned into new items such as bonsai pots, tables, chairs, pet beds, and decorative flower pots. Recycle: Materials that could not be reused in production were recycled in alternative forms, such as being crushed into fine powder for mixing with planting soil or used as land fill.

Regarding the development of creative learning spaces, the study found that an understanding of the cultural context of Ratchaburi Dragon Jars is essential for preserving traditional wisdom while fostering contemporary artistic learning. This helps stimulate the creativity of younger generations. The development framework emphasized four dimensions of creative space: Physical space, Cognitive space,Social space, and Media space. This research aimed to: (1) develop a circular economy system, and (2) create a creative space for the Ratchaburi Dragon Jar entrepreneurs. Research Methodology : The study employed a mixed-methods research design that integrated three types of research: Survey research – conducted using questionnaires with a population of 22 participants; Qualitative research – conducted through in-depth interviews with 12 participants; and Action research – involving 60 participants.The collected data were analyzed using statistical methods to calculate the mean and standard deviation, and the results were categorized and synthesized to align with the research objectives.

Good Governance Administration Paactices of the Executives of Pathum Thani Municipality, Bang Prok Subdistrict, Mueang Pathum Thani District, Pathum Thani Province

Saksit Peammatang — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to: 1) study the good governance administration of the executives of Pathum Thani Municipality, Bang Prok Subdistrict, Mueang Pathum Thani District, Pathum Thani Province, and 2) compare the good governance administration of the executives of Pathum Thani Municipality, Bang Prok Subdistrict, Mueang Pathum Thani District, Pathum Thani Province, categorized by domographic. This study employed a quantitative research design. The sample size was determined using Yamane’s formula (1973, p. 887, cited in Ploypailin Toncharoempong, 2022, p. 59), resulting in a sample size of 188 respondents. Data were collected using a questionnaire, which was validated for content accuracy by three experts, yielding an Index of Item-Objective Congruence (IOC) of 0.98. The questionnaire was then pilot-tested with 30 respondents outside the sample group to examine reliability using Cronbach’s Alpha Coefficient (Cronbach, 1990), The pilot test yielded a Cronbach’s Alpha of 0.99 demonstrating a hight degree of reliability suitable for field implementation.The findings revealed that: 1) personnel of Pathum Thani Municipality perceived the executives’ good governance administration at a high level overall, and 2) among personnel factors, differences in education level did not significantly affect perceptions of good governance administration. However, differences in gender, age, average monthly income, and work experience significantly affected personnel perceptions of good governance administration at the 0.05 level.

Organizational Factors Influencing Work Performance of Employees at the BAAC Collateral Valuation Office, Northeastern Appraisal Center

Siraporn Laon, Pornpimon Kachamas — Wed, 31 Dec 2025 00:00:00 +0700

This article aims to examine the effects of organizational culture, work motivation, and total quality management on the work performance of employees at the BAAC Collateral Valuation Office, Northeastern Appraisal Center. This research is quantitative. The researchers collected data via questionnaires from 273 employees of the BAAC Collateral Valuation Office, Northeastern Appraisal Center. Data were analyzed using means, standard deviations, and multiple regression analysis. The results found that work motivation had influenced the work performance of employees at the BAAC Collateral Valuation Office, Northeastern Appraisal Center with a statistical significance of 0.01. On the contrary, organizational culture and total quality management (TQM) did not influence the work performance of employees at the BAAC Collateral Valuation Office, Northeastern Appraisal Center.

Motivational Factors, Organizational Culture, and Acceptance of the Asset Appraisal Geographic Information System (AAG) Influencing Work Performance of BAAC Employees in Northeastern Thailand

Maitree Jaita — Wed, 31 Dec 2025 00:00:00 +0700

The findings reveal that motivational factors, organizational culture, and technology acceptance based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model

significantly enhance employee performance. Among these, facilitating conditions related to the use of AAG showed the strongest impact, followed by organizational mission and employee involvement. The results highlight the critical role of organizational support and technology readiness in driving effective performance.

This study contributes to the literature on human resource management and technology adoption in the financial sector by providing empirical evidence on how individual motivation, organizational culture, and technology acceptance jointly influence employee performance. Practical implications are offered for managers and policymakers to design interventions that strengthen workforce capability and maximize the benefits of digital technologies in financial institutions.

Factors of Work Motivation, Work Environment, and Organizational Commitment Affecting the Job Performance of Employees of the Bank for Agriculture and Agricultural Cooperatives (BAAC) in Nakhon Ratchasima Province

Ong-art Kaewkhunyo, Anuchat Chamchong — Wed, 31 Dec 2025 00:00:00 +0700

This study aimed to examine the factors of work motivation, work environment, and organizational commitment that affect the job performance of employees of the Bank for Agriculture and Agricultural Cooperatives (BAAC) in Nakhon Ratchasima Province. The research employed a quantitative approach. Data were collected through questionnaires administered to 400 BAAC employees working in 35 branches across the province. The data were analyzed using mean and standard deviation, as well as multiple regression analysis to test the hypotheses at a statistical significance level of 0.05. The results revealed that, overall, the studied factors—work motivation, work environment, and organizational commitment—had a significant influence on the job performance of BAAC employees in Nakhon Ratchasima Province.

Factors Influenced to Job Performance of Regional Revenue Office Auditors in Bangkok Metropolis

WISUTTINEE JAIKHAM, Suree Bosakoranut — Wed, 31 Dec 2025 00:00:00 +0700

This study aimed to examine the relationships among skills, work environment, and work motivation that influence the job performance of tax auditors in area revenue offices within the Bangkok Metropolitan Region. A quantitative research methodology was employed, with data collected from 334 tax auditors using standardized questionnaires. The data were analyzed through descriptive statistics and multiple regression analysis.

The findings revealed that 1) Skills in tax law knowledge, data analysis, technological proficiency, and effective communication significantly influenced job performance. 2) Work environment factors, including workplace atmosphere, resource availability, supervisory support, and work–life balance, had a substantial impact on job performance. 3) Motivational factors, such as compensation and rewards, recognition and prestige, career advancement, and organizational participation, significantly affected job performance. The study further synthesized these findings into a new framework referred to as the “Holistic Development Approach.” This approach does not consider skills, work environment, and motivation as separate elements. Still, it integrates these three factors systematically to establish a sustainable mechanism for human resource development that aligns with the modern public sector context.

APPLICATION OF THE BRAHMAVIHARA DHAMMA PRINCIPLE TO PROMOTE THE ADMINISTRATION OF LOCAL POLITICIANS IN BAN KUM SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUEANG DISTRICT, PHETCHABURI PROVINCE

ทศพล สาตร์สาคร, Anucha Bhalakula, Phra Samu Akhom Akhomtiro — Wed, 31 Dec 2025 00:00:00 +0700

This mixed-method research aimed to 1) study the level of local politicians’ administration in Ban Kum Subdistrict Administrative Organization; 2) compare the administration of local politicians in Ban Kum Subdistrict Administrative Organization by personal factors; and 3) propose the application of the Brahmavihara Dharma principle to promote the administration of local politicians in Ban Kum Subdistrict Administrative Organization. The sample consisted of 372 residents in Ban Kum Subdistrict Administrative Organization aged 18 years and over and 9 key informants. Data were analyzed by percentage, mean, standard deviation, F-test using one-way ANOVA, and descriptive content analysis. The results of the study revealed that 1) the overall level of local politicians’ administration in Ban Kum Subdistrict Administrative Organization is at a high level. 2) The results of the comparison of local politicians’ administration in Ban Kum Subdistrict Administrative Organization by personal factors revealed that people of different ages and occupations have different opinions on the administration of local politicians in Ban Kum Subdistrict Administrative Organization. Overall, the difference was statistically significant at the 0.05 level. 3) The application of the principles of Brahmavihara Dhamma to promote the administration of local politicians in the Ban Kum Subdistrict Administrative Organization is to incorporate loving-kindness, compassion, mudita, and equanimity in their operations. Kindness promotes development and cares for the people; compassion emphasizes reducing inequality and helping those in need; mudita congratulates others on their success; and equanimity creates fairness, integrity, and credibility in administration. All of this helps create local politics that is transparent, sustainable, and ethical.

KNOWLEDGE AND UNDERSTANDING OF THE PEOPLE'S DEMOCRACY IN OPERATION OF WANGPONG PROVINCIAL ADMINISTRATION ORGANIZATION, PRANBURI DISTRIC, PRACHUAP KHIRI KHAN PROVINCE

Sanhapak Sutanon, Dawnapa Kettong, Anucha Bhalakula — Wed, 31 Dec 2025 00:00:00 +0700

This mixed-method research aimed to 1) study the level of knowledge and understanding of democracy among the people; 2) study the relationship between the 6 Saraniyadhamma principles and the people's knowledge and understanding of democracy; and 3) present the people's knowledge and understanding of democracy by applying the 6 Saraniyadhamma principles. The sample consisted of 388 people in Wang Pong Subdistrict Administrative Organization, Pran Buri District, Prachuap Khiri Khan Province, aged 18 years and over, and 9 key informants. Data were analyzed by percentage, mean, standard deviation, Pearson's product moment correlation coefficient, and descriptive content analysis. The results showed that 1) the overall level of knowledge and understanding of democracy among the people was at a high level; 2) the Saraniyadhamma principles were positively and highly correlated with the people's knowledge and understanding of democracy in the operation of Wang Pong Subdistrict Administrative Organization, Pran Buri District, Prachuap Khiri Khan Province; and 3) the people's knowledge and understanding of democracy by applying the 6 Saraniyadhamma principles, namely: 1) Metta-kaya-karma 2) Kindness in speech, communicate with understanding. 3) Kindness in thought, respect for others' thoughts. 4) Public welfare, consider the common good. 5) Morality, know roles and duties. 6) Ditthi, believe in common principles. Apply them to create knowledge and understanding of the democratic system for the people so that they respect the rights, freedoms, and equality of themselves and others, as well as be eager to participate in various activities, know their rights and duties under a democratic system, and express their political opinions appropriately.

DIGITAL INTEGRATED MARKETING COMMUNICATION APPOACHES INFLUENCING PURCHASE DECISIONS OF HERBAL TEA PRODUCTS ON TIKTOK

Chanikarn Paowiwat, Thanapon Wimoonard — Wed, 31 Dec 2025 00:00:00 +0700

This study aimed to (1) examine the relationship between digital integrated marketing communication (DIMC) and consumer purchase decision of herbal tea products on the TikTok platform, and (2) investigate the influence of DIMC on consumers’ purchasing behavior. A quantitative research design was employed, using an online questionnaire (Google Forms) to collect data from 400 respondents. The data were analyzed using descriptive statistics and multiple regression analysis. The results revealed that digital integrated marketing communication had a positive correlation with consumers’ purchase decision, explaining 28.2% of the variance (Adj.R² = 0.282, p < 0.01). The factors significantly influencing purchasing decisions were digital advertising, digital sales promotion, digital publicity and public relations, and digital direct marketing. These elements enhanced consumer awareness, trust, and motivation to purchase. The study suggests that herbal tea entrepreneurs should employ creative and health-oriented content, leverage influencers, and implement real-time promotional activities on TikTok to boost sales and strengthen long-term brand loyalty.

MODERN ORGANIZATIONAL MANAGEMENT MODEL OF LOCAL GOVERNMENT ORGANIZATIONS IN PHETCHABURI PROVINCE

Puangngam Decha, Samnavathana Rtn Songkram — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to 1) study the current status, problems, and obstacles of local administrative management in Phetchaburi Province; 2) study the components of modern organizational management development; and 3) develop a modern organizational management model for local administrative organizations in Phetchaburi Province. This research utilized a mixed-methods approach, including qualitative (17 participants) and operational (15 participants). The findings revealed that the main challenges of local administration are budget constraints, personnel, bureaucracy, and public participation. Municipalities must develop infrastructure and public services. Subdistrict administrative organizations play a role in improving quality of life and the environment. Provincial administrative organizations are key mechanisms for provincial-level development, including education, public health, and tourism. The components of modern administration include developmental organizational leadership, strategic planning aligned with local potential, stakeholder participation, internal knowledge management, continuous human resource development, transparent management, and participatory monitoring and evaluation. Appropriate modern organizational management models include universal access to information, high-performance organizations, learning organizations, customer focus, flexible structures, enabling personnel participation, and organizational excellence through innovation and continuous quality management.

CREATING A COLLABORATIVE ADMINISTRATIVE NETWORK MODEL WITH MANY SECTORS IN CARRYING OUT THE MISSION OF PHETCHABURI BUDDHIST COLLEGE

Puangngam Decha, Samnavathana Rtn Songkram — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to: 1) study the missions of Phetchaburi Buddhist College and its network partners; 2) study the process of building collaboration with network partners in Phetchaburi Province; and 3) propose a collaborative networking model for the development of Phetchaburi Buddhist College. The research utilized qualitative methods, involving 17 monks or individuals, and action research, involving 15 monks or individuals. The findings revealed that Phetchaburi Buddhist College's mission is to integrate Buddhist education with modern sciences to develop the mind and society, and to serve as an international center for Buddhism. Phetchaburi Province's mission is to administer public administration and develop quality of life, which aligns with the college's role in fostering morality and local development. The collaborative networking process begins with identifying shared problems, engaging in dialogue to foster understanding, delegating clear missions, fostering trust, and jointly resolving issues using the AAR (Action Review) method. An appropriate collaborative network model should feature collaborative structures, shared decision-making, clear rules, and transparent management, with leaders acting as advocates, supporters, and articulate stakeholders. The success of network management depends on shared goals, trust, effective communication, conflict management, flexibility, strong leadership, and a monitoring and evaluation system to ensure sustainable collaboration that benefits society as a whole.

FACTORS AFFECTING POLITICAL PARTICIPATION IN LOCAL ELCTIONS AT AMPHAWA DISTRICT SAMUT SONGKHRAM

ธน โพธิ์กลิ่น, Dawnapa Kettong, Anucha Bhalakula — Wed, 31 Dec 2025 00:00:00 +0700

บทความวิจัยนี้มีวัตถุประสงค์ ได้แก่ 1) เพื่อศึกษาการมีส่วนร่วมทางการเมือง 2) เพื่อศึกษาการเปรียบเทียบการมีส่วนร่วม และ 3) นำเสนอปัจจัยที่ส่งผลต่อการมีส่วนร่วมทางการเมืองของประชาชนโดยการวิจัยใช้แจกแบบสอบถาม ตัวอย่าง 399 คน และวิจัยเชิงคุณภาพ โดยการสัมภาษณ์เชิงลึกกับผู้ให้ข้อมูลสำคัญ จำนวน 9 รูปหรือคน ผลการวิจัย พบว่า 1) ระดับการมีส่วนร่วมทางการเมืองของประชาชนในการเลือกตั้งระดับท้องถิ่นใน อำเภออัมพวา จังหวัดสุมทรสงคราม พบว่า โดยภาพรวมอยู่ในระดับปานกลาง ( =3.30, S.D.= 0.74) 2) การเปรียบเทียบการมีส่วนร่วม พบว่า เพศ อายุ การศึกษา อาชีพ รายได้ต่อเดือน มีปัจจัยที่มีผลต่อการมีส่วนร่วมทางการเมือง โดยภาพรวมไม่แตกต่างกัน อย่างมีนัยสำคัญทางสถิติระดับ 0.05 ความสัมพันธ์ระหว่างหลักอปริหานิยธรรม 7 โดยรวมแตกต่างกัน จึงยอมรับสมมติฐานที่ตั้งไว้ อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.05 3) นำเสนอ พบว่า ประชากรบางส่วนยังไม่ค่อยให้ความสนใจความร่วมมือในการเข้ามามีส่วนร่วมยังเล็กน้อยไปจนถึงปานกลาง ขาดความสนใจ และใส่ใจในการเข้าร่วมเนื่องด้วยประชาชนบางส่วนมีภาระในการดำเนินการทำมาหากินเลี้ยงชีพจึงไม่สะดวกต่อการเข้ามามีส่วนร่วมทางการเมืองการปกครองส่วนท้องถิ่นได้อย่างสม่ำเสมอและต่อเนื่องกันไป

GUIDELINES FOR STRENGTHENING COOPERATION IN SUSTAINABLE ECOTOURISM DEVELOPMENT: A CASE STUDY OF KAENG KRACHAN DISTRICT, PHETCHABURI PROVINCE

Amonrat Thonglae, Walaiporn Chinnasri — Wed, 31 Dec 2025 00:00:00 +0700

This research aimed to 1) study the level of sustainable ecotourism development; 2) compare opinions on sustainable ecotourism development classified by individual characteristics; 3) study tourism factors that are causally related to sustainable ecotourism development; and 4) explore approaches to enhancing cooperation in sustainable ecotourism development. The sample consisted of 384 tourists visiting Kaeng Krachan District, Phetchaburi Province, and 10 key informants. Data were analyzed using percentages, means, standard deviations, one-way variance, multiple regression, and content analysis. Findings: 1) sustainable ecotourism development is at a high level; 2) tourists with different levels of education, occupation, average monthly income, and travel characteristics differ in their opinions on sustainable ecotourism development; and 3) tourism factors, including tourist attractions, accessibility and transportation, available packages and intermediaries, and tourist attraction services, are causally related to sustainable ecotourism development. Statistically significant at the 0.001 level. 4) Guidelines for enhancing cooperation in developing sustainable ecotourism include promoting the role of communities through the establishment of tourism groups and participation in every step of management, developing tourist attractions alongside natural resource conservation, and promoting low-impact tourism approaches in collaboration with the business sector and academics, establishing tourism management centers at the local level, defining strategies and creating cooperation networks with external agencies to drive sustainable tourism in the long term.

Guideline for promoting Public Participation in Community development of Huahin Municipality, Prachuap Khiri Khan province

julamas Krudminburee — Wed, 31 Dec 2025 00:00:00 +0700

This Mixed Method Research aimed to study (1)level of public participation, (2)the difference between personal factors and public participation, (3)causal relationship between factors affecting public participation and public participation, and (4)guideline for promoting public participation in community development. The sample group used in the research was representative of people in Hua Hin Municipality, totaling 400people, living in Hua Hin Municipality, and the target group of key informants consisted of 15 people. Data were treated and analyzed by using descriptive and Inferential Statistics methods, which were percentage, mean, standard deviation, One-way analysis of variance, and Multiple Regression Analysis.

Research results : (1) Public participation in community development in terms of decision-making, operations, receiving benefits, and monitoring and evaluation, overall, participation was at a high level. (2) Individual characteristics with different levels of education had a statistically significant difference in public participation in community development at a .05 level, and in terms of occupation, at a statistically significant level at a .01 level. (3) Factors in public participation in terms of knowledge and understanding, community commitment, community leadership, communication, and people’s way of life had a cause-and-effect relationship with public participation in community development at a statistically significant level at a .001 level. (4) Guidelines for developing public participation in community development found that people should be encouraged to participate in training, projects, and various activities organized by Hua Hin Municipality. Projects or activities that people are interested in should be organized. People should be encouraged to be on the monitoring and evaluation committees in various groups in a proportion that can make decisions. Public relations on the results of operations should be provided for people to follow up and evaluate through various channels.

Keywords : Public Participation, Community Development

Legal Mechanisms for Supporting Sustainable Development and Greenhouse Gas Emission Reduction in Thailand

Punthip Navanuch, Jurairat Kanchana, Suthasinee Piriyakijkomol — Wed, 31 Dec 2025 00:00:00 +0700

Thailand has developed legal mechanisms to support sustainable development with an emphasis on reducing greenhouse gas emissions. Key measures include the establishment of regulatory frameworks aligned with international commitments, constitutional provisions mandating environmental protection, and statutory instruments such as the Energy Conservation Promotion Act and the Enhancement and Conservation of National Environmental Quality Act. The Thailand Voluntary Emission Reduction Program (T-VER) exemplifies practical implementation, encouraging participation from various sectors. These legal frameworks, coupled with policies promoting clean energy investment and sustainable resource management, demonstrate Thailand’s efforts to integrate environmental protection with economic growth. Nevertheless, challenges remain in enforcement and institutional coordination. Strengthening these mechanisms is essential to enhance Thailand’s capacity to address climate change and achieve long-term sustainability.

Educational Management for Student Support Systems in the Digital Era

Wed, 31 Dec 2025 00:00:00 +0700

Abstract

This academic article aims to study approaches to managing student care and support in the digital age, which is a crucial issue in developing educational quality that aligns with the changing societal context. This study reviews concepts, theories, and research related to student care and support, educational management systems, and digital technologies applied in teaching and learning management. The findings reveal that effective management of student care and support in the digital age requires integration between traditional student care systems and digital technology. School administrators must have a vision for technology implementation, teachers need to develop digital competencies, and there must be clear monitoring and evaluation systems. Such implementation will result in more comprehensive, rapid, and efficient student care and support.

Keywords: Educational management, Student care and support, Digital technology,

Education in digital age, Student support system