FACTORS THAT AFFECT THE BEHAVIOR OF DIGITAL TECHNOLOGY USAGE FOR WORK PERFORMANCE AMONG VILLAGE HEALTH VOLUNTEERS (VHVS) IN TROK NONG SUB-DISTRICT, KHLUNG DISTRICT, CHANTHABURI PROVINCE

Abstract

This quantitative research aims to study the behavior of digital technology usage in VHVs. The factors that affect the behavior and the influence of factors on the behavior of digital technology usage in VHVs were studied in a population of 66 respondents. The instruments used for research are questionnaires, descriptive statistical data analysis, frequency, percentage, mean, standard deviation, inferential statistical data analysis, Independent Samples t-test, One-way ANOVA, Tukey HSD, and Simple Linear Regression Analysis. The results indicated that most respondents were female, aged between 41 and 60 years, were primarily in agriculture, had completed primary and lower secondary education, had more than six years of experience using digital technology, and had served as VHVs for over ten years. Overall, digital technology usage behavior was sometimes at ( = 2.61). When classified by type of technology, usage was at the rarely level ( = 2.51), while usage by purpose was at the sometimes level ( = 2.68). Whereas perceived usefulness, facilitating conditions, and attitudes toward use are rated high ( = 3.60, 3.59, 3.56). At the same time, perceived ease of use was rated moderately ( = 3.27). The factors that affect the behavior of digital technology usage in VHVs indicated that the influences of individual factors that have differences with statistical significance are occupation, agricultural groups, and freelance groups (p = 0.034), and the duration from the start of technology adoption. Groups with adoption of technology longer than 6 years have higher usage levels than groups with adoption of technology for 1 - 3 years, with a statistical significance (p = 0.005). Perceived ease of use and attitudes toward use significantly influence usage, with a statistical significance (p < 0.05).