DEVELOPMENT OF GUIDELINES TO STRENGTHEN THE OPERATIONS OF COMMUNITY FINANCIAL ORGANIZATIONS IN TERMS OF SAVINGS AND CREDIT OF BAN NHONG-ANG COMMUNITY FINANCIAL INSTITUTION

Abstract

This research aims to 1) Study the current status and strength of community financial organizations, 2) Develop guidelines to strengthen the operations of community financial organizations in terms of savings and credit, and 3) Evaluate the effectiveness of guidelines to strengthen savings and credit using a research and development model. Quantitative data were collected using a questionnaire using a simple random sampling method from a sample of 263 members. Data were analyzed using statistics such as numbers, percentages, and means. Qualitative data were collected using focus group discussions and expert seminars. Data were analyzed using content analysis. The research results found that community financial organizations were strong in all 5 aspects. The strongest aspect was planning, with an average score of 4.31, which was at a high level. There was a plan for mobilizing deposits and credit that could be put into practice, which was used to design an innovative approach to strengthen the operations of community financial organizations in terms of savings and credit. The innovation process was a declaration to drive 4 aspects that are the main pillars of driving community financial organizations. After that, the approach was tested and the efficiency of the innovation was evaluated in 3 aspects: development process, value and benefits, and innovation efficiency. The evaluation results found that: The mean score was 4.67 (highest level), which means that the innovation process for strengthening community financial organizations is at a very good level. In addition, the financial indicators of community financial organizations have increased in every indicator. These factors are all important foundations that create trust and stability for community financial institutions.