A LEARNING MANAGEMENT INNOVATION TO PROMOTE CHARACTERISTICS OF THAI PEOPLE 4.0 IN TERMS OF AGRICULTURAL OCCUPATION COMPETENCY FOR HIGHLAND SCHOOLS OMKOI DISTRICT, CHIANG MAI PROVINCE

Abstract

This research aimed to: 1) Examine the necessity of developing learning management, 2) Design a learning management process to foster the characteristics of Thais 4.0 in agricultural career competence, and 3) Evaluate the effectiveness of this learning management approach for highland schools in Chiang Mai Province. The research was conducted using a research and development methodology. The population consisted of 583 school administrators and teachers in Omkoi District, Chiang Mai Province. Research instruments included a needs assessment questionnaire, meeting record forms, instructional plan quality assessment forms, and student learning outcome evaluation forms. Data were analyzed using the Modified Priority Needs Index (PNI_modified) and content analysis. The findings revealed that: 1) Schools expressed critical needs in curriculum development that reflects local community and occupational contexts, in having teachers proficient in vocational and technological instruction, in promoting the integration of digital technology into teaching, and in designing assessment tools aligned with occupational competencies; 2) The instructional development process resulted in an innovative coffee-based curriculum offered as an elective subject. The curriculum featured both theoretical and practical components designed through active learning approaches and comprised eight modules: coffee cultivation, maintenance and propagation, harvesting, roasting and packaging, coffee beverage preparation, branding, video editing, and online marketing. The overall quality of the curriculum was rated as very good; and 3) After implementation, students demonstrated a high level of competency in agricultural practices. Their attributes as future agricultural entrepreneurs and their use of technology were both evaluated at a very good level, while their foundational agricultural knowledge was rated at a good level.