THE POTENTIAL DEVELOPMENT OF CONSERVATIVE COMMUNITY TOURISM : A CASE STUDY OF KHAO CHANG SRI COMMUNITY, LAN SAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This research article has two objectives as follows: 1) To study the development of resource potential. Eco-community tourism: a case study of the Khao Chang Si community, Lan Saka District, Nakhon Si Thammarat Province and 2) to study recommendations regarding the development of the potential of community eco-tourism destinations: a case study of the Khao Chang Si community. It is a combined method research. Quantitative research Data were collected using a questionnaire from a sample group of people who visited Khao Chang Si. During April 2023, there were 325 people and qualitative research. Data was collected by interviewing 21 key informants. The results found that 1) Development of the potential of community eco - tourism attractions: a case study of Khao Chang Si community. Lansaka District, Nakhon Si Thammarat Province, overall has an average of the results. is at a high level ( = 3.91) when considering each aspect by Sorted by average from highest to lowest, it was found that participation potential ( = 4.39) had the highest average, followed by community responsibility potential ( = 4.20) and management potential ( = 4.12) Raise the potential of the tourism network ( = 2.94) had the lowest average. 2) The suggetions found that the potential of the tourism network should be raised. by coordinating cooperation with other sector networks Related have community representatives participate in setting a vision Make a plan together with preventive measures to solve problems together to plan. set rules and regulations Along with instilling a sense of responsibility towards the community, promoting, supporting, instilling in accordance with environmental and natural resource management standards. to create confidence and impress tourists as well as promoting culture, traditions, ways of life of the community to be sustainable. for the next generation