FORM OF PRESENTATION USING SOCIAL MEDIA INFLUENCES AFFECTING THE DECISION THE ATTRACTIONS IN THAILAND

Abstract

The objective of this study aimed to 1) impact of social media on decision making for selecting tourist destinations in Thailand, 2) compare travel decisions by form of presentation using social media classified by personal information, and 3) form of presentation using social media influences affects travel decisions in Thailand - the study It is a quantitative research tool using a questionnaire. By selecting a specific sample of 400 people, including people who liked the Facebook fan page Miss Prayawee. Statistics used were percentage, average, T - test, F - test (One - way ANOVA), and multiple regression analysis. Findings indicated that most respondents were female, aged 41 - 50 years old, self - employed, with a bachelor's degree, an average monthly income of more than 40,000 baht, single status, frequency of traveling 2 - 5 times per year, and following travel news on online media. The arrangement of presenting tourist information overall average level is significant. The decision to travel using the setup for delivering the general tourist attractions has an average value of very much agreement. Personal differences in gender, occupation, level of education, wages, marriage status, and frequency of travel did not affect the decision to travel, accepted for ages, and following different travel news. The arrangement of presenting tourist attractions via social media that influences travel decisions with live broadcasts, photos, videos, and exciting messages is statistically significant at the .05 level. Recommendations from the study showed that live broadcasts should be scheduled for a specific time, using 30-60 minutes, and photos should be taken at an appropriate time to be sharp, beautiful, and natural. The video should choose a famous location or something new. Concise and complete content with interesting messages sequence the content into steps. Use words that create interest and following.