PUBLIC RELATIONS OF RESEARCH IN HOUSING DESIGN FOR THE ELDERLY AND MOBILITY DISABLED PEOPLE BASED ON UNIVERSAL DESIGN CONCEPT THROUGH THE ONLINE SOCIAL MEDIA

Abstract

The purposes of this survey research were to public relations and to assess the satisfaction of public relations in the research topic named housing design for the elderly and mobility disabled people based on the universal design concept. The sample group was from 70 people of online social media by accidental or convenience sampling consisting of visitors and participants of the Facebook Page of the Bachelor of Science Program in Civil Engineering Technology and Architecture. The research tools were the public relation media and the satisfaction assessment form in public relations. Following the process, post and insert the public relations media on the PhD. Facebook Fanpage. Then, participants viewed and participated with the media on Facebook Fanpage to complete the satisfaction assessment form. Used 120 days of publishing media on Facebook Page for collecting the data. Descriptive statistics used for this research were percentage, mean, and standard deviation. The study found that: 1) Public relations of the instructor’s research in the program using banner, poster, and brochure through the online social media of Facebook Fanpage that could be made accessible for the target group and interesting people readily, acceptability, corporate image, and credibility in academic. In addition, could utilize the knowledge of research results to design housing based on the universal design concept. 2) Most of the participants were male (60%), 15-25 years old (57.14%), in Bachelor’s Degree (80%), and students (55.72%). The total of satisfactions was at the highest level ( = 4.75 and S.D. = 0.45)