BEHAVIOR AND SATISFACTION OF TOURISTS TRAVELING ON STREET FOOD IN MUANG DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this research paper were to survey tourists traveling about food along the pavement, Muang District, Nakhon Si Thammarat Province. And study the satisfaction of tourists who travel about food along the pavement. It is quantitative research. The research tool was a questionnaire. The sample group used in this research was 400 tourists who traveled on the sidewalk food. Quantitative data were analyzed. The results showed that different tourists affecting the decision to travel on foot along the sidewalk, Muang District, Nakhon Si Thammarat Province, namely gender, age, status, occupation, domicile, and monthly income. Most of the visitors are female rather than male. Aged between 18-20 years old, single, working as a student, student, domiciled in Nakhon Si Thammarat province. The satisfaction of tourists who traveled about food along the pavement, Muang District, Nakhon Si Thammarat Province was about Identity and quality, taste, the freshness of food Value of time, price, distribution channel Producers can serve food to customers quickly. Marketing promotion word of mouth publicity The personnel in the area provide service with politeness. Physical appearance Hand sanitizer is available. Process The service process is not complicated. The results of the research can develop food tourism along the sidewalk. Tourists will pay more attention to the food on the sidewalk because it is convenient, fast, and cheaper than restaurants. Therefore, it is a channel for food distributors to create Identity and quality of good service. It will make an impression on more tourists.