DEVELOPMENT OF GUIDELINES FOR SUSTAINABLE FINANCIAL TRANSACTIONS ACCORDING TO THE PHILOSOPHY OF SUFFICIENCY ECONOMY: A CASE STUDY OF ENTREPRENEURS IN KHON KAEN

Abstract

Sufficiency economy is a philosophy pointing to the way of life and self-practice of people. this philosophy can also be applied to business organizations. this article aims to present the consistency of sufficiency economy philosophy and the concept of financial transactions: (1) to study the attitude of developing practical financial practices in accordance with the sufficiency economy philosophy towards financial transactions through the online financial transaction system; (2) to analyze problems and obstacles in the development of practical guidelines for conduct transactions; and (3)To propose guidelines for the development of practical guidelines for conducting sustainable financial transactions in accordance with the philosophy of sufficiency economy towards promoting online payment systems. This research applied the qualitative research method for collecting and analyzing data. 25 interviewees who are entrepreneurs in Khon Kaen Province.

          The research found that

          1.Entrepreneurs adopting the sufficiency economy philosophy for participation in financial transactions, online channels help create satisfaction for consumers.

1. Entrepreneurs have adopted the sufficiency economy philosophy for reasoning to apply for decision making to develop the business to be efficient and service that creates maximum satisfaction.

          3. Entrepreneurs have adopted the sufficiency economy philosophy in creating business immunity by adjusting and developing according to technology trends, helping to create more benefits for users