Motivation to Make a Decision Making of Tourists to Visit Retro Markets in Thailand

Abstract

The purpose of this research was to compare the motivations that affect the decision making behavior of tourists to visit the traditional and newly developed retro market, and to study motivation factors affecting the decision making to visit retro markets using a concept of tourism motivation, push-factors, and pull-factors.           The research method is divided into 2 parts: a qualitative research using in-depth interview method with entrepreneurs in the retro markets, and a quantitative research. Data were collected using a questionnaire distributed to 615 samples. The statistical analysis was applied. Analysis and test were performed by estimation using Probit (Multinormal Probit) and BVProbit (Bivariate Probit). The results of this research are as follows: 1) the behavior of tourists who visit the retro markets mostly decided to visit the retro markets for activities participation and watching local cultural performances of the market in traditional retro markets, and taking pictures of memories in newly created retro markets. 2) factors affecting tourism decision making in the retro markets shows that pull-factors of attitudes and push-factors of the culture of retro markets affect the decision making of the tourists to visit traditional retro markets. The factor of popularity (fashion) the decision making of the tourists to visit newly created retro markets.