Learning Process and Knowledge Management for Human Resources Development of Community Business Entrepreneurs in Ayutthaya and Ang-Thong Provinces

Abstract

This research aims 1) to study the learning process and knowledge management to lead to human resource development on the potential of community business entrepreneurs in Phranakhon Si Ayutthaya and Angthong and 2) to build a network to exchange business learning of the community business entrepreneurs. This is a participatory action research aiming at developing researchers and communities along the way. The target audience is researchers, leaders and members of the community business group in PhraNakhon Si Ayutthaya and Angthong province including 8 groups of 32 persons by purposive sampling from the basketry manufacturer group.   Data collection is done by gathering from documents, observation, interviews, group discussions, and technical visit study. Data were analyzed by content analysis and inductive analysis. This research aims 1) to study the learning process and knowledge management to lead to human resource development on the potential of community business entrepreneurs in Phranakhon Si Ayutthaya and Angthong and 2) to build a network to exchange business learning of the community business entrepreneurs. This is a participatory action research aiming at developing researchers and communities along the way. The target audience is researchers, leaders and members of the community business group in PhraNakhon Si Ayutthaya and Angthong province including 8 groups of 32 persons by purposive sampling from the basketry manufacturer group.   Data collection is done by gathering from documents, observation, interviews, group discussions, and technical visit study. Data were analyzed by content analysis and inductive analysis. The results found that community business groups have a learning process. Operational direction, marketing planning, learning management member administration product management and operational results the overall level is moderate. The groups with good learning process were 5 groups at moderate level, 2 groups and 1 improvement group. But the overall knowledge management found that (1) knowledge creation was the most self-made woven basket making decision. (2) Creating and seeking knowledge comes from the use of knowledge to improve and develop. There is a way to create knowledge from group members. (3) The use and development of knowledge is the introduction of knowledge acquired from the creation and the quest to consult and jointly develop products to a large group of identity. (4) dissemination of knowledge It is found that most of them are made to follow and to follow or demo. (5) knowledge retention found that most handmade memorabilia manual. The networking exchange of learning activities is conducted through participation with group discussion sessions for community business context information, study wicker products, study the learning process, and knowledge management at the same time. It occurs as an informal exchange network, through the training of potential in the community business entrepreneurs needs such as business plan and the development of wicker patterns by the business community center. The Faculty of Management Science joins the driving operation. There is a study by visiting in the famous basketry in PhanatNikhom, Chonburi Province, organize seminar on network performance through the signing of a cooperative agreement.